Table of Contents
- Introduction
- How Does Influence ‑ Loyalty & Referral Work?
- How Does SMSGo: Abandoned Cart Recovery Work?
- How Much Does Influence ‑ Loyalty & Referral Cost?
- How Much Does SMSGo: Abandoned Cart Recovery Cost?
- Cost Analysis
- User Reviews & Customer Support Insights
- Integrations and Compatibility
- Conclusion
Introduction
Email marketing, despite the surge of social media, remains a powerful and vital strategy in a successful digital marketing campaign. Rooted in the art of customer engagement and cultivations of relationships, it continues to drive a significant ROI even today. We are dedicating this blog to dissect and compare two important players in this field: Influence - Loyalty & Referral by Reviews.io and SMSGo: Abandoned Cart Recovery by Zegsu. But before we dive in, let's get into a bit of background about each of these tools.
How Does Influence ‑ Loyalty & Referral Work?
Positioned as a loyalty and referral program, Influence offers a customized solution for eCommerce businesses of all sizes. At its core, Influence gives customers a chance to earn points and perks for specific actions such as placing orders, and thus encourages repeat business. In essence, the aim is to convert customers into brand advocates. Some of its key features are: - Creating personalized loyalty and referral programs - Availability of award points and redemption rules - Provisions to create VIP tiers for high spending customers - Option for identifying and managing affiliates These features find relevance across business stages--for newcomers, small or medium-sized businesses, even large corporations. The easy-to-use interface makes it a breeze even if you are new to the world of email marketing, and the feature of managing affiliates could be a game-changer for larger businesses. For instance, if you run a small-sized online clothing store, offering points or perks for every purchase could drive repeat business. You could also set up a referral program to attract new customers.
How Does SMSGo: Abandoned Cart Recovery Work?
SMSGo on the other hand is a tool designed to tackle one of the biggest pain points of online businesses – cart abandonment. It has automated features for SMS marketing, order notifications, and cart recovery. Key features include: - Scheduled recovery SMS alerts for abandoned carts, with provisions for discounts and deals - Creation of post-purchase upsell flows through automated SMS sequences - Targeted customer segmentation for effective SMS marketing This tool also offers value across various stages of business growth. The automation feature is a boon for newbies looking to scale their email marketing efforts. Let's consider the same clothing store example. With SMSGo, you could automatically send a reminder SMS to customers who added items to their cart but didn’t make a purchase. A discount code in the message might just nudge them to return and complete the purchase.
How Much Does Influence ‑ Loyalty & Referral Cost?
Pricing plays a significant role in your decision-making process when it comes to selecting a marketing tool. In this context, Influence offers four tiers of plans: - Free: As the name suggests, this is a free tier with limitations like availability to handle only 300 monthly orders. - Starter: This is priced at $49/month, and offers unlimited monthly orders, full page widget, import points among other specialized features. - Plus: Priced at $499/month, the plus version provides an addition of loyalty tiers and entry rewards. - Enterprise: This level, priced at $799/month, allows identification of affiliates and the ability to pay commissions.
How Much Does SMSGo: Abandoned Cart Recovery Cost?
Similar to Influence, SMSGo also has two pricing plans: - Basic: It includes automated abandoned cart recovery and SMS Marketing flows. It's free to install. - Premium: Priced at $19/month, the Premium plan offers add-ons like two-way SMS communication with customers and Aftership integration.
Cost Analysis
Both Influence and SMSGo value affordability, and offer basic plans for free. However, SMSGo's premium plan is more affordable than Influence’s equivalent offerings.
User Reviews & Customer Support Insights
Is Influence ‑ Loyalty & Referral Good?
With an average rating of 4.2 stars from 17 reviews, Influence proves to be an effective tool. Users appreciate the option to create a customized loyalty program, but they may face issues with the pricing structure, considering premium features come with a high price tag.Is SMSGo: Abandoned Cart Recovery Good?
SMSGo earned an average rating of 4.3 stars from 40 reviews. This indicates general satisfaction with the tool, especially for its automations and affordable cost, but it might fall short in providing diversified features.Integrations and Compatibility
While Influence integrates with platforms like Shopify POS, Checkout, and Recharge, SMSGo has integrations with SMS Marketing, Order Notifications, Abandoned Cart, Cart Recovery, and Reconvert, to name a few. These integrations ultimately add to the simplicity and effectiveness of the apps.
Our Top Recommendations For Your Store
Effective communication is the cornerstone of any successful online venture. So, how can you make your messages stand out and truly connect with your customers? Dive into the suite of HulkApps tailored for email marketing. These tools are designed to elevate customer engagement, streamline your processes, and amplify your store’s outreach. As we explore further, you’ll understand the transformative power these apps hold for your email strategy. Are you ready to discover more?
Form Builder: Simplifying Data Collection
Have you ever felt the need to understand your customers better? The Form Builder by HulkApps might be what you’re looking for. This tool doesn’t just collect data; it creates a bridge between you and your customers. When integrated with Klaviyo, it streamlines the process of data collection and email sending. So, what does this mean for you? A tool that gathers insights and channels them into actionable email strategies. Curious about its features? Explore here.
Mobile App Builder: Enhancing Mobile Presence
Mobile shopping is not just a trend; it’s a necessity. The Mobile App Builder by HulkApps ensures your store isn’t just another mobile-friendly site but an experience. With Klaviyo integration, it crafts meaningful interactions across various channels. The result? Tailored marketing efforts that resonate with your audience. Want to know more? Dive in here.
Back In Stock Restock Alert: No More Missed Opportunities
Managing inventory can be tricky. What if there was a way to keep your customers informed without the manual hassle? Enter the Back In Stock Restock Alert App. Integrated with Klaviyo, this app ensures timely, customized messages that resonate with your customers. The goal? Drive conversions and foster loyalty. Interested in how it works? Discover here.
Reorder Master: Streamlining the Shopping Journey
Imagine a world where your customers don’t have to go through the entire shopping process again. The Reorder Master by HulkApps makes this a reality. With a single click, customers can reorder, making their experience efficient. Moreover, when paired with Klaviyo, it sends personalized reminders, ensuring customers stay connected with their favorite products. How can it transform your store? Discover here.
The tools you choose play a pivotal role in shaping your store’s narrative. With the suite of HulkApps we’ve explored, you have the potential to not just communicate but to genuinely connect. Moreover, it’s about more than just sending emails; it’s about fostering relationships. So, are you ready to elevate your email strategy and create lasting impressions?
