Table of Contents
- Introduction
- How Does Shopify Collabs Work?
- How Does Gatsby: Influencer Ambassadors Work?
- How Much Does Shopify Collabs Cost
- How Much Does Gatsby: Influencer Ambassadors Cost?
- Cost Analysis: Shopify Collabs vs. Gatsby: Influencer Ambassadors
- User Reviews & Customer Support Insights
- Integration and Compatibility Comparison
- Conclusion
Introduction
The astronomical growth of e-commerce has been paralleled by the rise of affiliate marketing. In fact, it is estimated that by 2022, US affiliate marketing spend will rise to $6.8 billion. No longer just a tactic for survival, effective affiliate marketing strategies are now essential elements for business growth and new customer acquisitions. That’s where affiliate program apps come into play. They help brands build partnerships, increase reach, drive sales and track the performance of their affiliates. In this blog, we will compare two such apps, Shopify Collabs and Gatsby: Influencer Ambassadors, and their effectiveness at helping Shopify stores optimize their affiliate programs.
How Does Shopify Collabs Work?
Shopify Collabs, an application developed by Shopify itself, enables Shopify retailers to connect and collaborate with influencers and creators. It provides an easy way to find partners, send out offers, and track affiliate contributions. The software features an intuitive creator application page that merchants can customize to fit their brand and attract potential collaborators. This platform, particularly suited to small and medium businesses, automates the affiliate marketing process with automatic payments and seamless integration with Shopify Flow for task execution. Through this, Shopify Collabs can track and automatically pay out commissions through your Shopify bill, saving you time and avoiding any payment discrepancies. The effectiveness of this system is illustrated by imagining a small business using Shopify Collabs; it not only eliminates the need for manual tracking of affiliates, but it also provides a seamless payment system that attracts a larger network of potential collaborators.
How Does Gatsby: Influencer Ambassadors Work?
Gatsby: Influencer Ambassadors, developed by Gatsby, paves the way for Shopify stores to manage larger ambassadorship programs efficiently. It's particularly suited to large enterprises due to its number of advanced features, one of them being the ability to automatically track every Instagram Story, Post, and Reel that a company is tagged in. Moreover, it can auto-answer Instagram DMs, generate unique coupon codes for ambassadors and track every referral order. A theoretical case would be a large company using Gatsby’s app, which can easily manage thousands of influencers and ambassadors, saving valuable time automating Instagram and TikTok engagement, and issuing loyalty points.
How Much Does Shopify Collabs Cost
Efficiency, ease of use, and cost-effectiveness are all crucial when deciding on an affiliate program app for your Shopify store. Shopify Collabs is free to install, making it ideal for businesses starting out with affiliate marketing. However, the users should note that a 2.9% commission processing fee might be applied on automatic payments.
How Much Does Gatsby: Influencer Ambassadors Cost?
Gatsby: Influencer Ambassadors offers four distinct price tiers. The "Starter Pack" is available at $79/month, the "Basic" at $500/month, "Plus" at $799/month, and "Pro" at $997/month. Each tier scales up in terms of feature access, with the Pro plan offering unlimited ambassadors and dedicated CSM.
Cost Analysis: Shopify Collabs vs. Gatsby: Influencer Ambassadors
Comparing the pricing of these two applications reveals contrasting strategies. While Shopify Collabs leans towards affordability with no fixed monthly costs, Gatsby takes a scalability approach. Like many e-commerce decisions, choosing between these may hinge on your business size, budget capacity, and the complexity of your affiliate programs.
User Reviews & Customer Support Insights
Is Shopify Collabs Good?
With an average rating of 2.6 stars from a total of 152 reviews, Shopify Collabs might not be your first choice. However, it shines with its simplicity and affordability, which is great for startups and small businesses.Is Gatsby: Influencer Ambassadors Good?
Gatsby: Influencer Ambassadors' average rating is highly favourable with a perfect 5 stars from 119 reviews. The superior review count and rating reflects its comprehensive feature set and the value it offers, especially to larger e-commerce businesses.Integration and Compatibility Comparison
Shopify Collabs Integrations:
Shopify Collabs integrates smoothly with several primary applications and tools such as Shopify Flow, Instagram, YouTube, and Yotpo, facilitating numerous custom tasks and workflows.Gatsby: Influencer Ambassadors Integrations:
Gatsby: Influencer Ambassadors proudly integrates with the likes of Shopify POS, Klaviyo, Gorgias, Yotpo and more, easing the management of ambassador and affiliate workflows.Conclusion
Both Shopify Collabs and Gatsby: Influencer Ambassadors offer unique features to businesses of different sizes. While Shopify Collabs is a simple and affordable platform mainly targeting startups and SMBs, Gatsby caters more to larger businesses with the need to manage many influencers and ambassadors. Ultimately, the choice between these two affiliate program apps boils down to the specific needs and budget of your business. As always, we highly recommend taking advantage of free trials or demo versions and verifying if a specific app’s functionality aligns with your business requirements.
Still Searching For The Right Fit?
Affiliate marketing is a powerful tool in the e-commerce landscape, and choosing the right app can make all the difference. Let us introduce you to an app that stands out in this category.
SC Conjured Referrals by Shop Circle
Elevate your marketing strategy with SC Conjured Referrals, a top-rated app designed to transform your loyal customers into brand ambassadors. Launched in 2016 and available in multiple languages, this app is built to fit any business. It offers a seamless experience with the latest Shopify themes and can be managed directly from the Shopify admin. SC Conjured Referrals excels in creating a bridge between your brand and potential customers, leveraging the trust of your existing clientele. Key features include generating unlimited referral links, automatic coupon creation, post-purchase popups for immediate sharing, and newsletter incentives to boost subscriber engagement. The app also ensures genuine referrals with its advanced fraud detection system. Reward your successful referrals with free gifts and gift cards, making it a comprehensive solution for any Shopify store. Merchants have praised SC Conjured Referrals for its user-friendly interface, customization options, and seamless integration with platforms like Klaviyo. The app's responsive and helpful customer support team adds to its appeal. Discover SC Conjured Referrals and start leveraging the power of trusted referrals today.
