Table of Contents
- Introduction
- About AirGlobal
- Why Did AirGlobal Choose Codilar?
- The Critical Problems
- The Solution: Adobe Experience Manager
- Integration Process: A Hybrid Approach
- Transformative Results
- Key Features of the Integrated System
- Conclusion
- FAQs
Introduction
In a world where immersive experiences and personalized shopping reign supreme, having a lackluster website is akin to embarking on a road trip with a flat tire. It might get you to your destination, but the journey will be far from memorable. For businesses that aim to revolutionize their operations and customer experiences in today's dynamic e-commerce landscape, integrating cutting-edge digital solutions isn't an option; it's a necessity.
AirGlobal, a global leader in the inhalation industry, recognized that a cluttered e-commerce store could leave customers frustrated and disengaged. Seeking a transformative solution for their e-commerce brand, Ooka, they turned to Codilar. By leveraging Adobe Experience Manager (AEM) integrated with Adobe Commerce (Magento), Codilar helped AirGlobal elevate Ooka from ordinary to extraordinary. This seamless integration has made their e-commerce store the go-to destination for hookah enthusiasts worldwide.
About AirGlobal
AirGlobal merges innovation with science to deliver emotional, physical, and mental well-being through exceptional inhalation experiences. With labs and factories in the UK, the US, and the UAE, AirGlobal is dedicated to reimagining sensory exploration and recreation. Their innovative inhalation methods are designed to align perfectly with modern lifestyles.
Central to their vision, AirGlobal launched Ooka—a revolutionary, charcoal-free alternative to traditional shisha. This device, along with its pods, flavors, and kits, created an entirely new category in the inhalation market under the Ooka brand.
Why Did AirGlobal Choose Codilar?
Although Ooka operated on an existing Adobe Commerce (Magento) platform, it couldn't meet the evolving needs of contemporary shoppers. AirGlobal sought more than just a transactional site; they aimed to build a community and elevate the art of inhalation. To do that, they required superior content management, personalization, and an enhanced value proposition.
Faced with these significant challenges, AirGlobal sought a comprehensive solution to transform its e-commerce presence. Enter Codilar, a leader in delivering cutting-edge digital experience solutions. After detailed discussions, Codilar took on the challenge with gusto.
The Critical Problems
To transition from a business to a brand, Ooka had to overcome several critical issues:
Complex Content Management
The existing page builder in Adobe Commerce (Magento) exhibited significant limitations in content management and version control, hampering Ooka’s marketing efforts.
Managing Product Variants
Managing data for up to ten product variants was too cumbersome on the existing platform. This impacted user experience, product grouping, and navigation, along with causing inaccuracies in inventory.
Weak Product Subscription Model
A frail product subscription model posed challenges in handling recurring customer requests and maintaining customer databases, which compromised the payment system and deterred potential buyers.
Lack of Multiple Discount Options
The platform’s inability to apply multiple discounts per purchase led to decreased customer engagement, increased cart abandonment, and plummeting sales.
The Solution: Adobe Experience Manager
Adobe Experience Manager (AEM) is a powerful content management and digital asset management system. It enables users to create, manage, and deliver personalized customer experiences across multiple channels. Given AirGlobal's struggle with content management and personalization, integrating AEM with Adobe Commerce was the evident solution.
Integration Process: A Hybrid Approach
Codilar’s AEM experts adopted a hybrid approach for the integration, aiming for a headless commerce system where Magento powered the backend and AEM managed content personalization and omnichannel delivery. Here’s a breakdown of their process:
Strategic Planning
Identifying business bottlenecks, marketing challenges, and AirGlobal’s vision was the first step. This formed a strategic roadmap for seamlessly integrating AEM with Adobe Commerce, complete with clear milestones and deadlines.
Execution
Once the strategy was in place, the actual integration began. The focus was on creating a flawless transition that would bridge the gap between content and commerce.
Transformative Results
The flawless Magento 2 integration with AEM yielded transformative results for Ooka and AirGlobal:
Superior Content Management
Ooka’s marketing team gained full control over content management, including A/B testing and rollback features. The enhanced capability significantly boosted productivity by simplifying the page-building process.
Hyper-Personalized Shopping Experience
The headless commerce system allowed for an unparalleled level of content personalization, making each user’s shopping experience unique and engaging.
Scalability and Growth
The integrated system was designed for scalability, setting the stage for future growth and feature additions without overhauling existing infrastructure.
Key Features of the Integrated System
The integration resulted in numerous enhancements that propelled Ooka towards becoming the brand AirGlobal aspired it to be. Here are some of the standout features:
Efficient Product Variant Management
Post-integration, managing multiple product variants became effortless, improving user experience and streamlining product grouping and navigation.
Robust Subscription Model
AEM’s integration fortified Ooka’s subscription model, making it easier to handle recurring customer requests, streamline customer data management, and boost customer retention.
Multiple Discount Options
Implementing multiple discounts per purchase led to higher customer satisfaction, reduced cart abandonment, and bolstered sales figures.
Enhanced Content Management
The integration eliminated the need for developers to handle marketing content, allowing the marketing team to swiftly create new pages and manage content more effectively, thereby improving productivity and campaign execution.
Conclusion
The AEM and Adobe Commerce (Magento) integration drastically reshaped the way AirGlobal markets and sells its Ooka products. By addressing and transforming existing challenges into business opportunities, Codilar helped Ooka become a leading brand in the hookah market. The seamless blend of content and commerce not only met but exceeded AirGlobal’s expectations, setting a benchmark for future innovations in the e-commerce landscape.
FAQs
What is Adobe Experience Manager (AEM)?
Adobe Experience Manager (AEM) is a comprehensive content management solution that allows businesses to create, manage, and deliver personalized digital experiences across various platforms and channels.
Why was AEM integrated with Adobe Commerce (Magento) for Ooka?
Ooka needed superior content management, personalization, and a robust value proposition, which AEM seamlessly provided through its advanced capabilities, thus enhancing the overall shopping experience.
What were the primary challenges faced by AirGlobal?
The main challenges included complex content management, difficulties in managing product variants, a weak subscription model, and the inability to offer multiple discounts.
How did the integration benefit Ooka?
The integration resulted in enhanced content management, hyper-personalized shopping experiences, efficient product variant management, robust subscription services, and the ability to offer multiple discounts.
What is headless commerce?
Headless commerce is an e-commerce architecture where the front end (content presentation) is decoupled from the back end (functional and business logic), allowing for more flexibility and personalized user experiences.
