Shopify kontra Etsy: Która platforma e-commerce lepiej sprawdzi się w Twojej firmie?

Shopify vs. Etsy: Which E-Commerce Platform is Better for Your Business?

Table of Contents

  1. Introduction
  2. Pricing
  3. Features
  4. Design Flexibility
  5. Payment Options and Fees
  6. Attracting Customers
  7. Conclusion


In the world of e-commerce, entrepreneurs have a multitude of platforms to choose from when creating an online storefront. Two popular options are Shopify and Etsy. Both platforms offer a range of features and services to support businesses of various sizes and niches. However, the question remains: which platform is better for your business? In this report, we will compare the two platforms in terms of pricing, features, customer support, design flexibility, payment options, and the ability to attract customers. By examining these factors, we hope to provide a comprehensive analysis that will help you make an informed decision.


When it comes to pricing, both Shopify and Etsy offer different plans to suit various business needs. Shopify offers a range of plans starting from $29 per month for their basic plan, up to $299 per month for their advanced plan. They also have a Shopify Lite option for $9 per month, which allows users to add a way to collect credit card payments to an existing blog or website. On the other hand, Etsy does not charge a monthly fee for their basic plan. However, they do charge 20 cents per product upload, a transaction fee of 5% of the listing price, and payment processing fees of 3% plus 25 cents per transaction for sellers based in the United States. For larger-scale shops, these fees can add up significantly.

In terms of pricing, Shopify may be more suitable for businesses that anticipate high sales volumes and have an established customer base. The ability to customize storefronts, access advanced reporting, and integrate with various apps make Shopify an appealing option for growth-oriented businesses. On the other hand, Etsy's pricing structure may be more beneficial for small-scale sellers who are just starting out or have low sales volumes.


When comparing the features of Shopify and Etsy, it is important to consider the unique offerings of each platform. Shopify is a hosted e-commerce solution that allows users to create their own branded space. Sellers can customize their storefronts using Shopify's drag-and-drop web designer, making it easy to create a professional and visually appealing online store. Additionally, Shopify offers a wide range of integrations with marketing, customer service, and conversion apps, allowing sellers to expand the functionality of their stores and streamline operations.

Etsy, on the other hand, is a marketplace that brings together buyers and sellers of handmade goods and services. While Etsy does not offer the same level of customization as Shopify, it provides a built-in customer base and a community of like-minded sellers. With Etsy, sellers can create their own shop, add products, and benefit from the exposure to Etsy's large user base.

The major difference between the two platforms is the level of control and customization they offer. Shopify allows users to have their own branded space, making it well-suited for businesses that want to establish a unique brand identity online. In contrast, Etsy's marketplace model is more suitable for sellers who want to tap into an existing customer base and benefit from the exposure to a wider audience.

Design Flexibility

When it comes to design flexibility, Shopify offers more options compared to Etsy. With Shopify, sellers have access to over 137 themes, 12 of which are free, allowing for easy customization of their online stores. Sellers can customize their colors, fonts, and images to create a unique and visually appealing storefront. Additionally, Shopify themes are mobile-responsive, ensuring a seamless and optimized shopping experience for customers across various devices.

On the other hand, Etsy has a more limited design flexibility. While sellers can add their own store description and upload product photos, the overall layout and design of the store page on Etsy follows a standardized format. This can make it challenging for sellers to set themselves apart from other shops on the platform.

In terms of design flexibility, Shopify is a clear winner. The ability to customize storefronts and create a unique brand identity is crucial for businesses looking to establish a strong online presence. Shopify's extensive collection of themes and easy-to-use customization tools make it easier for sellers to create a visually appealing and user-friendly online store.

Payment Options and Fees

When it comes to payment options and fees, both Shopify and Etsy have their own unique considerations. Shopify offers its own in-house payment gateway called Shopify Payments, which allows sellers to accept credit and debit card payments without transaction fees. Sellers using Shopify Payments only have to pay the standard card processing fees, which start at 2.4% plus 30 cents per online transaction. Shopify also offers a range of alternative payment options, including PayPal, Google Pay, and Apple Pay.

Etsy, on the other hand, charges transaction fees for each sale. Sellers on Etsy pay a transaction fee of 5% of the listing price, in addition to other fees such as payment processing fees and listing fees. These fees can be significant, especially for larger-scale shops that process a lot of sales. It is important for sellers to carefully consider these fees when determining pricing and profitability.

In terms of payment options and fees, Shopify provides more flexibility and lower transaction fees compared to Etsy. The ability to accept various payment options and the absence of transaction fees with Shopify Payments make it a more cost-effective choice for sellers. However, it is important to note that Etsy's marketplace model does provide the convenience of automatic payment processing and integration with trusted payment providers.

Attracting Customers

When it comes to attracting customers, Etsy has an advantage due to its built-in customer base and marketplace model. Etsy has over 95 million active buyers, making it a popular destination for shoppers looking for handmade goods and unique products. By listing products on Etsy, sellers can tap into this existing customer base and benefit from the exposure to a wider audience.

Shopify, on the other hand, requires sellers to attract customers through their own marketing efforts. While this may require more time and effort, it also provides the opportunity for sellers to establish their own brand and target specific customer segments. Shopify offers various marketing and sales tools, such as social media integration, email campaigns, and SEO optimization, to help sellers attract and engage with customers.

In terms of attracting customers, Etsy provides a ready-made audience for sellers, making it easier to reach potential customers. However, Shopify offers more flexibility and control, allowing sellers to tailor their marketing strategies to reach specific customer segments. It is important for sellers to consider their target audience and marketing goals when deciding between the two platforms.


In conclusion, both Shopify and Etsy are popular e-commerce platforms that offer unique features and services to support businesses of various sizes. Shopify provides more flexibility, customization options, and lower transaction fees, making it a suitable choice for businesses that want to establish a unique brand identity online and have an established customer base. On the other hand, Etsy offers a built-in customer base and a community of like-minded sellers, making it a convenient option for small-scale sellers who want to tap into an existing customer base.

Ultimately, the choice between Shopify and Etsy depends on the specific needs and goals of your business. Consider factors such as pricing, features, design flexibility, payment options, and the ability to attract customers. It may also be beneficial to explore other e-commerce platforms and compare them to Shopify and Etsy to ensure you make an informed decision.


  • Shopify vs. Etsy: Which One Is Best For Your Business? (Forbes)
  • Shopify vs. Etsy: Which Should You Use? (NerdWallet)
  • Shopify vs Etsy: Which Is Better for Online Stores? (Website Builder Expert)

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