Unveiling the Facts: Does Shopify Take a Percentage of Sales?

Table of Contents

  1. Introduction
  2. Shopify's Business Model: A Brief Overview
  3. Understanding Shopify’s Fee Structure
  4. Does Shopify Really Take a Percentage of Your Profit?
  5. Making the Choice: Is Shopify Right For You?
  6. Conclusion
  7. FAQs

In the bustling world of e-commerce, Shopify has carved out a significant niche, offering merchants a platform to launch, manage, and grow their online stores. With over 1.7 million businesses powered by Shopify, it’s no surprise that many are curious about the financial aspects of using the service. Specifically, the burning question on many entrepreneurs' minds is, "Does Shopify take a percentage of sales?" This blog post aims to provide a comprehensive analysis of Shopify's fee structure and how it impacts merchants, guiding you through the financial implications of choosing Shopify as your e-commerce solution.


Imagine launching your dream online store, watching it grow, and seeing an increasing number of transactions flowing through your website. However, with every sale, there arises a question that might not have caught your attention amidst all the excitement: "Does Shopify take a cut of my sales, and if so, how much?" Understanding the answer to this question is crucial for every merchant intending to use Shopify's services. This post will dissect Shopify's fee model, explore the different plans available, and aid you in making an informed decision about whether Shopify is the right platform for your e-commerce aspirations.

Shopify's Business Model: A Brief Overview

Before delving into specifics, let's understand Shopify's position in the e-commerce ecosystem. Shopify is not merely a website builder; it's an integrated e-commerce solution offering everything from hosting to payment processing. Its business model revolves around providing a platform for merchants to create and manage online stores with ease. The service comes at a price, structured into a monthly subscription fee and, potentially, additional transaction fees. Herein lies the nuance in Shopify's approach to monetization and how it might affect your bottom line.

Understanding Shopify’s Fee Structure

Shopify's fee structure can be understood by breaking it down into two main components: monthly subscription fees and transaction fees.

Monthly Subscription Fees

At its core, Shopify offers several plans tailored to suit businesses of varying sizes and needs:

  • Shopify Basic Plan: Ideal for new and small businesses testing the waters.
  • Shopify Plan: Aimed at growing businesses seeking more advanced features.
  • Advanced Shopify Plan: Best for scaling businesses requiring detailed reports and lower transaction fees.

Each plan unlocks different features, capabilities, and thresholds for your online venture, but they all involve a fixed monthly payment.

Transaction Fees: A Closer Look

Here's where the specifics matter. Shopify charges additional transaction fees under certain conditions, tied to how you process payments on your store:

  • Shopify Payments: Shopify's in-house payment processor, designed to fully integrate with your store, often allows merchants to avoid extra transaction fees.
  • Third-party Payment Providers: Opting for external payment gateways can incur additional fees, varying by your chosen Shopify plan.

It's crucial to note that these fees are dynamically applied based on the plan and payment method, directly influencing your net revenue.

Does Shopify Really Take a Percentage of Your Profit?

Short answer: It depends. If you're processing payments with Shopify Payments, you're primarily dealing with credit card fees. Yet, diverging from Shopify Payments invites a fixed transaction fee for each sale, depending on your subscription plan.

Moreover, the impact of these fees can vary greatly based on your sales volume, average order value, and chosen payment processor, making it a critical consideration for merchants looking to maximize their profits.

Making the Choice: Is Shopify Right For You?

Deciding on Shopify involves weighing the monthly cost against the platform's value in enabling your e-commerce venture. For many, the trade-off includes access to Shopify's seamless user experience, extensive app ecosystem, and reliable customer support. However, for others, the additional fees may prompt looking into alternatives.


In conclusion, Shopify spreads its monetization across subscription fees and transaction charges, making its financial model versatile and adaptable to various business sizes and types. While Shopify does take a cut in specific scenarios, understanding this structure allows you to make strategic decisions about payment processing. Ultimately, the choice should align with your business goals, financial constraints, and desired level of integration and simplicity in managing your online store.

So, before making a decision, consider the pros and cons, calculate your potential fees, and most importantly, assess whether Shopify aligns with your vision for your e-commerce journey.


  1. What plan should I choose if I'm just starting out?

    • The Shopify Basic Plan is often recommended for new businesses due to its lower monthly fee and essential features for starting an online store.
  2. Can I avoid paying transaction fees on Shopify?

    • Yes, by using Shopify Payments as your payment processor. However, credit card fees will still apply.
  3. Are there any hidden fees I should be aware of?

    • Besides the clear-cut subscription and transaction fees, you might incur costs for additional apps, themes, or custom developments. Always review the pricing details of any add-ons.
  4. How often does Shopify charge these fees?

    • Monthly subscription fees are charged on a recurring basis, while transaction fees are deducted from each sale processed through the platform.
  5. Can I change my Shopify plan later?

    • Absolutely. Shopify allows you to upgrade or downgrade your plan based on your business needs and growth.