The Ultimate Guide on How to Print on Demand with Shopify

Table of Contents

  1. Introduction
  2. Setting Up Shopify & Printful
  3. Scaling Your Business
  4. Conclusion
  5. FAQ Section

Starting an online business has never been easier, thanks to the influx of digital tools and e-commerce platforms like Shopify. One business model that has seen significant growth over the years is print on demand (POD). This model allows you to sell your custom-designed products online without the need to manage inventory or handle shipping logistics. If you're an artist, writer, designer, or entrepreneur looking to turn your creativity into a lucrative business, then mastering how to print on demand with Shopify is your first step towards success.


Imagine being able to sell your unique designs on t-shirts, hoodies, mugs, or even books without ever worrying about stocking inventory or shipping a single package. That's the power of print on demand (POD) – a business model where products are created only after a sale is made. With the global POD market expected to grow exponentially, there's never been a better time to dive into this lucrative business. This guide will lead you through the steps of setting up your Shopify store for POD, finding products, creating eye-catching designs, and scaling your business to meet customer demand.

Whether you're a seasoned designer or someone with a keen eye for market trends, this post will provide you with the insights needed to start and grow a successful print on demand business on Shopify. From setting up your Shopify store and integrating it with POD platforms like Printful or Printify to creating compelling product designs and optimizing your store for sales, this guide covers all the bases.

Setting Up Shopify & Printful

To kickstart your print on demand business, you'll need two crucial components: a Shopify store and a POD service like Printful. Shopify offers a user-friendly platform to create your online store, while Printful allows you to print your designs on a variety of products. The integration is seamless, enabling automatic order fulfillment and shipping directly to your customers.

Finding Products

The beauty of POD is the wide range of products available for customization. From apparel to home décor, the options are endless. Focus on products that align with your brand identity and design aesthetic. Conduct market research to understand what your target audience desires and choose products that meet those needs.

Creating Designs

Your designs are what set you apart in the crowded POD market. They are the heart and soul of your business. Use tools like Adobe Illustrator, Canva, or collaborate with skilled designers to bring your ideas to life. Remember, your designs should resonate with your target audience and reflect current trends.

Customizing Products

Once you have your designs ready, it's time to customize your chosen products. Utilize the mockup generators provided by POD services to preview your designs on various products. This step is crucial for ensuring your designs look perfect on the final product. Pay attention to placement, size, and colors to ensure the best outcome.

Media, Description, and Pricing

A compelling product page is vital for converting visitors into customers. Include high-quality images and detailed descriptions that highlight the uniqueness of your designs and the quality of the products. Pricing your products competitively while ensuring a good profit margin is key. Factor in the printing cost, shipping, and any additional fees.

Editing Products

Keep your store fresh and up-to-date by regularly editing and updating your product listings. This may involve adding new designs, phasing out older ones, or adjusting pricing based on feedback or market changes. Stay responsive to trends and customer preferences.

Scaling Your Business

Growing your POD business means expanding your product range, enhancing your marketing efforts, and streamlining your operations. Consider diversifying your product offerings to cater to different segments of your target market. Use social media, content marketing, and email marketing to drive traffic and increase sales.


Starting a print on demand business with Shopify opens up a world of opportunities for creative entrepreneurs. By following the steps outlined in this guide, you'll be well on your way to building a successful business that showcases your unique designs. Remember, the key to success in POD is creativity, quality, and customer satisfaction. Keep innovating, stay committed, and watch your business flourish.

FAQ Section

Q: How much does it cost to start a print on demand business on Shopify? A: Starting costs are relatively low. You'll need to cover the Shopify subscription and any design software subscriptions or designer fees. POD products are created and shipped only after a sale, minimizing upfront costs.

Q: Can I use my own designs for POD products? A: Absolutely! Your own designs are what make your POD products unique and appealing to buyers.

Q: How long does it take to fulfill and ship POD orders? A: Fulfillment times vary by product and POD service but typically range from 2 to 7 days. Shipping times depend on the shipping method chosen by the customer.

Q: Do I need to handle shipping and returns? A: No, your POD service will handle fulfillment, shipping, and returns, allowing you to focus on designing and marketing your products.

Q: How do I market my print on demand Shopify store? A: Utilize social media, content marketing, SEO, and email marketing to reach your target audience. Engage with your community and use paid advertising strategically to increase visibility.

Launching a print on demand business on Shopify can be a rewarding venture. With creativity, strategic marketing, and quality products, you can build a brand that resonates with customers and stands out in the digital marketplace.