The Comprehensive Guide to Leveraging Shopify's Feature Products to Boost Your Store's Sales

Table of Contents

  1. Introduction
  2. Understanding Shopify Feature Products
  3. Step-by-Step Guide to Adding Feature Products on Shopify
  4. Tips for Maximizing the Impact of Feature Products
  5. Conclusion
  6. Frequently Asked Questions


Imagine walking into a physical store, where the most appealing, top-selling, or newest products are beautifully displayed right at the entrance. This not only grabs your attention but also influences your purchasing decisions, right? Well, the digital equivalent of this strategy can be effectively implemented in your Shopify store through 'Featured Products'. Shopify's feature products serve as a digital showcase, strategically placing your products in a way that draws your customers' attention, increases engagement, and ultimately boosts your sales.

Currently, in an ever-competitive e-commerce landscape where catching and retaining customer attention is key, highlighting feature products on your Shopify store is more relevant than ever. But how exactly can you maximize the potential of this Shopify functionality to favor your store? This blog post aims to explore the ins and outs of leveraging Shopify feature products, covering why it's essential, how to effectively implement it, and strategies to ensure it positively impacts your sales.

By the end of this read, you'll have a clearer understanding of utilizing feature products to not only showcase your best offerings but also to enhance the shopping experience for your customers, leading to increased conversion rates and customer loyalty.

Understanding Shopify Feature Products

First off, it's crucial to grasp what feature products are and the role they play in your Shopify store. In essence, feature products are items that you choose to highlight on your store's homepage or other significant pages. These could be your best-sellers, new arrivals, items on sale, or products you wish to push for any strategic reason.

The beauty of feature products lies in their flexibility and the control it gives you over what your customers see first. However, with great power comes great responsibility. The products you choose to feature can significantly impact your brand perception and sales, making it vital to select and rotate these wisely.

Step-by-Step Guide to Adding Feature Products on Shopify

Implementing feature products on your Shopify store is a straightforward process, yet one that requires thoughtful consideration of what products to showcase and how. Here's a step-by-step guide:

Step 1: Identify Your Goals

Start by defining what you aim to achieve by featuring certain products. Is it to clear out inventory, highlight new arrivals, or increase visibility on high-margin items? Your goals should guide your product selection.

Step 2: Select Your Feature Products

Based on your objectives, choose products that align with your goals. Consider analytics to identify top performers, potential best-sellers, or products with high customer satisfaction ratings.

Step 3: Customize Your Theme

Shopify themes offer built-in sections for feature products. Navigate to Online Store > Themes > Customize. Here, you can add or modify the featured product sections according to your theme's capabilities.

Step 4: Strategically Place Your Feature Products

Placement is key. Ensure your featured products are immediately visible when customers land on your page. This might mean placing them at the top of your homepage or in a prominent section of your product pages.

Step 5: Regularly Update Your Selection

Consumer interest and your inventory levels will fluctuate. Regularly update your feature products to keep your store fresh and relevant.

Tips for Maximizing the Impact of Feature Products

To fully leverage the potential of feature products, consider the following strategies:

Highlight a Mix of Products

Don't just focus on best-sellers. Include products with high profit margins, items that complement the best-sellers, or even underexposed products with good potential.

Use High-Quality Images

Your feature products need to shine. Ensure you use high-resolution, appealing images that highlight the best aspects of the products.

Include Promotions or Discounts

Create more incentive for customers by attaching special offers or discounts to your featured products. This not only boosts their visibility but also encourages purchases.

Educate Your Customers

Beyond just showcasing products, use the opportunity to educate your customers about the product benefits, how they can solve their problems, or how they fit into a lifestyle.

Test and Analyze

Utilize Shopify's analytics to track the performance of your featured products. Experiment with different products, placements, and promotions to see what works best for your store and audience.


Feature products are a powerful tool in your Shopify arsenal, designed to direct customer attention to products that matter most to your store's goals. When utilized correctly, they can significantly enhance the shopper's journey, increase engagement, and, importantly, boost your sales. By following the steps and strategies outlined in this guide, you’re well on your way to optimizing your Shopify store, making it a more dynamic, engaging, and profitable platform.

Leverage this feature wisely, and watch as it transforms your store's performance, one featured product at a time.

Frequently Asked Questions

Q: How often should I update my featured products? A: This can vary based on your inventory and marketing strategy, but a general rule of thumb is to refresh your featured products at least once a month or aligning with new product launches, seasons, or sales events.

Q: Can featuring products negatively impact the sales of non-featured items? A: If not managed carefully, yes. Ensure you maintain a balance by rotating products and including a variety of products that cater to different customer needs and preferences.

Q: Should I feature products with high or low inventory levels? A: It depends on your goals. Featuring products with high inventory can help move stock faster, but make sure you're also prepared to manage supply effectively if a featured product's demand increases significantly.

Q: How many products should I feature at one time? A: This depends on your store layout and design but aim for a number that allows each product enough space to stand out without overwhelming customers. Typically, 4 to 8 products is a good range to start with.

Q: Can I feature services instead of products on Shopify? A: Yes, Shopify allows you to sell and feature services just like physical products. The key is to present them clearly and attractively, with detailed descriptions and compelling visuals where possible.