The Complete Guide on How to Put a Product on Sale on Shopify

Table of Contents

  1. Introduction
  2. Setting the Stage: The Importance of Sales on Shopify
  3. How to Put a Product on Sale with Shopify’s Built-in Features
  4. Expanding Your Sales Strategy with Smart Collections
  5. Maximizing Sale Visibility and Conversion
  6. In Conclusion
  7. FAQ


Did you know that setting up sales and discounts on your Shopify store can significantly boost your sales volume and clear out old inventory? Whether you’re looking to entice new customers, reward loyal ones, or simply increase traffic to your store, mastering the art of sales on Shopify is essential. This blog post will explore the ins and outs of putting a product on sale on Shopify, offering practical advice and strategies to maximize your sales potential. By the end of this guide, you'll understand how to effectively use Shopify's built-in features and third-party apps to run successful sales campaigns. Let's dive into how this process can transform your business and why it's a strategy worth investing your time and resources into.

Setting the Stage: The Importance of Sales on Shopify

Before we delve into the specifics, it's important to appreciate the strategic value of sales. Implementing sales not only drives immediate revenue but also plays a crucial role in customer acquisition and inventory management. It’s a versatile tool that, when used wisely, can contribute to long-term business growth.

How to Put a Product on Sale with Shopify’s Built-in Features

Shopify offers a straightforward way to put products on sale without resorting to discount codes, allowing you to display both the original and reduced prices, giving customers a clear sense of the savings they’re getting.

Setting a Compare At Price

  1. For Individual Products:

    • Navigate to your Shopify admin and click on "Products."
    • Select the product you wish to put on sale.
    • In the "Pricing" section, enter the original price in the "Compare at price" field and the sale price in the "Price" field.
    • Click "Save."
  2. For Product Variants:

    • In the "Products" section, select the product with variants you wish to edit.
    • Under "Variants," click on the specific variant to set the compare-at price.
    • Like with individual products, set the original price in the "Compare at price" field and the sale price in the "Price" field before saving.

This method visually highlights the discount, attracting attention to the deal directly on the product page.

Utilizing Shopify’s Discount Feature

For storewide sales or discounts on specific collections:

  • Go to "Discounts" in your Shopify admin.
  • Click on "Create Discount" and choose between a percentage or a fixed amount discount.
  • Specify whether the discount applies to entire orders, specific collections, or specific products.
  • Set any additional conditions or restrictions and activate the discount.

This approach is beneficial for running broad sales campaigns without individually adjusting each product’s price.

Expanding Your Sales Strategy with Smart Collections

A Smart Collection can automatically group items on sale based on specific conditions, such as all products with a “compare at price” set. Here’s how to set one up:

  • From your Shopify admin, navigate to "Products" > "Collections."
  • Choose "Create collection" and select "Automated."
  • Under "Conditions," specify the requirements—e.g., "Product price is greater than $X" or "Compare at price is not blank."
  • Assign a collection type, like "Sale" or "Clearance," to easily organize and promote discounted items.

This dynamic categorization facilitates customers’ access to all ongoing sales, enhancing the shopping experience and potentially increasing the average order value.

Maximizing Sale Visibility and Conversion

To ensure your sales don’t go unnoticed, consider the following promotional strategies:

  1. Homepage Banners and Popups: Design eye-catching banners or popups announcing the sale, directly guiding visitors to the discounted items.

  2. Email Marketing: Send out targeted emails to your subscriber list, highlighting sale items or exclusive discounts to drive traffic back to your store.

  3. Social Media Campaigns: Leverage your social media presence to tease upcoming sales or showcase sale items, directing followers to your online store.

  4. Seasonal and Holiday Sales: Capitalize on holiday shopping trends by timing your sales around major retail holidays like Black Friday, Cyber Monday, or seasonal changes.

Ensuring your sale is visible through these channels can significantly impact its success.

In Conclusion

Running a sale on Shopify is a straightforward yet powerful tool to drive sales, attract new customers, and manage inventory. By leveraging Shopify’s built-in features for setting sale prices and creating discounts, along with the strategic use of Smart Collections and targeted promotions, your online store can seamlessly implement effective sales strategies. Remember, the key to a successful sale lies not only in how you set it up but also in how you promote it.


  1. Can I run a storewide sale on Shopify? Yes, by using the Discounts feature, you can easily set up a storewide sale.

  2. How do I display both the original and sale prices on product pages? Use the "Compare at price" field to show the original price and enter the sale price in the "Price" field.

  3. Can products on sale be automatically added to a "Sale" collection? Yes, by creating a Smart Collection and setting appropriate conditions, products on sale will automatically appear in the collection.

  4. What’s the best way to promote a sale on my Shopify store? Utilize homepage banners, email marketing, social media campaigns, and time sales around holiday shopping periods for maximum visibility.

  5. How do I revert prices back after a sale ends? If you manually adjusted prices, you’d need to edit them again. For discounts applied via the Discounts feature, simply deactivate or delete the discount.

By embracing these strategies, your Shopify store will not only boost immediate sales figures but also build a foundation for sustained business growth and customer loyalty.