Skyrocket Your Shopify Sales: Mastering the ‘Frequently Bought Together’ Feature

Table of Contents

  1. Introduction
  2. Why 'Frequently Bought Together' Matters
  3. Implementing 'Frequently Bought Together' in Shopify
  4. Real-World Success Stories
  5. Conclusion
  6. FAQ

In the ever-evolving realm of e-commerce, particularly on platforms like Shopify, understanding and leveraging smart sales techniques could significantly elevate your business. One such strategy is the use of the "Frequently Bought Together" feature, a dynamo in upselling and cross-selling, drawing inspiration from retail giant Amazon. But what exactly sets this feature apart, and how can you implement it effectively on your Shopify store to boost sales and enhance customer experience? This comprehensive guide dives deep into the world of Frequently Bought Together bundles, offering insights, strategies, and real-world examples.


Imagine walking into a store where the salesman knows precisely what you need, even when you don't. That’s exactly what the "Frequently Bought Together" feature accomplishes on Shopify. It's a personalized shopping assistant, guiding customers through a curated selection of products that complement their current interests. This isn't just beneficial for the customer; it's a goldmine for retailers looking to increase their average order value. In this post, you'll discover the nuts and bolts of this feature, how it seamlessly integrates with Shopify, and strategies for maximizing its potential.

Why 'Frequently Bought Together' Matters

At the core of its success, the Frequently Bought Together feature thrives on the principle of convenience and suggestion. It simplifies the shopping process by recommending additional products based on the item currently being viewed. This method not only enriches the shopping experience by offering valid, personalized options but also significantly upscales the retailer’s opportunity for larger sales per transaction.

The Power of Suggestion

Humans are naturally inclined to suggestions when they are appropriate and timely. This feature uses smart algorithms, sometimes powered by AI, to predict and showcase products that complement each other. This could mean recommending a phone case when a customer views a smartphone or suggesting a matching tie when a shirt is selected.

Elevating the Customer Experience

By integrating Frequently Bought Together apps into your Shopify store, you’re offering a bespoke shopping experience. You’re effectively reducing the effort it takes for your customers to search for additional items, thereby making their shopping journey smoother and more enjoyable.

Increasing Average Order Value

The primary motivation behind this feature is straightforward: to increase the average order value (AOV). By enticing customers to add more items to their cart, you're not just selling more; you're also optimizing your fulfillment and shipping, as bundling products often reduces logistical costs.

Implementing 'Frequently Bought Together' in Shopify

Choosing the right app or method to add this feature to your Shopify store can be pivotal. Among numerous options available, selecting one that aligns with your store’s theme, is user-friendly, allows for customization, and doesn’t slow down your site is crucial. Some leading apps developed for Shopify, like Frequently Bought Together by Code Black Belt, have garnered widespread praise for their seamless integration, customization options, and effectiveness in boosting sales.

Best Practices for Success

1. Understand Your Customers' Buying Habits

Leverage data analytics to understand which products are often bought together. This insight allows you to create more accurate and appealing combinations that are likely to captivate your customers.

2. Customization is Key

Customizing the appearance of the Frequently Bought Together recommendations to match your store’s aesthetics is vital. Ensure the recommendations are visually appealing and not intrusive to the shopping experience.

3. Offer Incentives

Consider bundling products at a slight discount if bought together. This could be the nudge a customer needs to go from considering to purchasing.

4. Monitor and Optimize

Constantly review the performance of your bundles. Which combinations are performing well? Is there a bundle that's not doing as expected? Use this data to tweak your strategies continually.

Real-World Success Stories

Numerous Shopify stores have witnessed a significant uptick in their AOV after implementing Frequently Bought Together features. Through a mix of the right strategy, customization, and continuous optimization, these stores have not only increased their sales but have significantly enhanced customer satisfaction by making their shopping experience intuitive and hassle-free.


In conclusion, the Frequently Bought Together feature is an indispensable tool in the Shopify retailer's arsenal, designed to enhance customer experience and boost sales through intelligent product recommendations. With the right approach, customization, and continuous optimization, this feature can significantly increase your average order value, turning casual browsers into satisfied customers. Dive into this strategy with a focus on understanding your customer's needs, and watch as your Shopify store thrives in the bustling e-commerce landscape.


  1. How does the ‘Frequently Bought Together’ feature work?

    • It uses algorithms to suggest additional products based on what the customer is currently viewing, aiming to encourage the purchase of complementary items.
  2. Can I customize the ‘Frequently Bought Together’ recommendations?

    • Yes, most apps provide options to customize the appearance and the combinations of products recommended.
  3. Will adding this feature slow down my Shopify store?

    • Choosing a well-developed app and ensuring it’s integrated correctly should not noticeably affect your site’s speed.
  4. How can I track the effectiveness of this feature?

    • Utilize the analytics provided by the ‘Frequently Bought Together’ app and Shopify’s own analytics tools to monitor performance and tweak strategies as needed.
  5. Is offering a discount on bundled products a good strategy?

    • Yes, discounts can serve as an effective incentive for customers to purchase more items, thereby increasing the AOV.