Seamless Order Fulfillment: Does Shopify Automatically Send Tracking Number to Customer?

Table of Contents

  1. Introduction
  2. The Importance of Tracking Information
  3. Manual Tracking Number Input: A Closer Look
  4. The Shopify and Third-Party Integration
  5. FAQs
  6. Conclusion

In the digital shopping realm, customer satisfaction remains paramount, significantly influenced by how businesses manage post-purchase experiences. One crucial aspect is order tracking—a feature that not only enhances transparency but also builds trust. With Shopify, a leading e-commerce platform, questions frequently arise regarding its capabilities in sending automatic tracking updates. Does Shopify send tracking numbers to customers automatically? This comprehensive guide navigates through the intricacies of Shopify's tracking number communication, emphasizing its importance in e-commerce fulfillment.


Imagine you've just clicked the final "purchase" button on your favorite online store. You're excited, eagerly awaiting the arrival of your new gadget. But then, silence. Days pass without a single update on your order's whereabouts. Frustration mounts, and you begin questioning your decision to purchase from that store. This scenario illustrates the critical role of order tracking in the e-commerce experience. As an e-commerce retailer on Shopify, understanding and implementing efficient tracking communication is vital. This post delves into whether Shopify meets this need by automatically sending tracking numbers to customers, enhancing their shopping experience.

By exploring various aspects of Shopify's order fulfillment process, we aim to provide readers with a deep understanding of the platform's tracking information capabilities. From automatic tracking updates to manual input options, this guide covers all you need to know to keep your customers informed and satisfied throughout their purchase journey.

The Importance of Tracking Information

Tracking information is more than just a series of numbers; it's a bridge connecting customers to their purchases, providing them visibility and assurance. In a world where instant gratification is often the norm, the ability to monitor an order's journey significantly impacts customer satisfaction. It transforms the waiting period into an interactive experience, reducing anxiety and promoting confidence in the seller's reliability.

Automatic Tracking Updates: Shopify's Solution

Shopify, committed to streamlining e-commerce operations, has integrated features that allow for automatic sending of tracking numbers to customers upon order fulfillment. This functionality is available for orders fulfilled using Shopify Shipping or integrated shipping carriers that provide tracking information. When a label is purchased through Shopify Shipping, which includes tracking, the system automatically adds the tracking number and includes it in the shipping confirmation email sent to the customer.

This automated process not only saves time but also ensures customers are promptly informed, allowing them to track their shipments in real-time. Shopify recognizes the tracking number format and selects a shipping carrier, further simplifying the process for store owners. For orders fulfilled manually or through third-party fulfillment services, Shopify still offers solutions to manually input or automate tracking information communication through apps.

Enhancing Customer Engagement with Tracking Updates

Automatically sending tracking numbers not only keeps customers informed but also opens venues for engagement. Each shipping notification email is an opportunity to communicate brand values, offer related products, or simply thank customers for their purchase. This level of interaction fosters a positive brand image and encourages repeat business.

Manual Tracking Number Input: A Closer Look

While automation streamlines the process, there are instances where manual input of tracking numbers may be necessary. Shopify accommodates this through easy-to-follow steps for adding tracking numbers before or after fulfilling an order. This flexibility ensures that even when using carriers not fully integrated with Shopify or when adjustments are needed, the process remains straightforward and efficient.

The Shopify and Third-Party Integration

For those leveraging third-party fulfillment services or apps for drop shipping like Oblero, Shopify's ecosystem is designed to integrate seamlessly. Once an order is fulfilled by these services, tracking information is automatically updated in Shopify and relayed to the customer, assuming proper configurations are set. This integration underscores Shopify's adaptability to various e-commerce business models and its commitment to efficient order tracking communication.


Q: Can Shopify send tracking numbers for all carriers?
A: Shopify can automatically send tracking numbers for carriers integrated with Shopify Shipping and those recognized within Shopify's system. For carriers not fully supported, manual input of tracking details is required.

Q: What happens if I need to change a tracking number?
A: Shopify allows for the modification of tracking numbers, enabling updates to be communicated to the customer if changes occur after the initial fulfillment.

Q: Can I customize the tracking update emails sent to customers?
A: Yes, Shopify offers customizable email templates for shipping confirmations, allowing businesses to add their touch to communications sent to customers.

Q: Is it possible to track orders fulfilled outside of Shopify?
A: While Shopify excels at managing orders within its ecosystem, tracking orders fulfilled outside requires manual input of tracking numbers or the use of third-party apps designed to integrate external fulfillment services with Shopify.

Q: How does Shopify's tracking information capability benefit return processes?
A: Efficient tracking of orders also simplifies the return process by providing clear visibility of order journeys, enabling quicker decision-making for returns and exchanges.


In the competitive landscape of e-commerce, where customer satisfaction is the linchpin of success, Shopify's capabilities in automatically sending tracking numbers to customers shine as a testament to its user-centric approach. From streamlined automation to flexible manual inputs, Shopify empowers store owners to keep their customers informed and engaged throughout the post-purchase experience. As e-commerce continues to evolve, leveraging these features to enhance transparency and trust will be key to building lasting customer relationships.

In conclusion, Shopify addresses the pivotal need for efficient communication of tracking information, ensuring customers remain connected to their purchases from checkout to delivery. By harnessing these features, Shopify sellers can look forward to not just meeting but exceeding customer expectations, setting the stage for sustainable business growth.