Maximizing Shopify Store Performance with External Links: A Comprehensive Guide

Table of Contents

  1. Introduction
  2. The Significance of External Links in Your Shopify Store
  3. Integrating External Links without Sacrificing User Experience
  4. Best Practices for Managing Shopify External Links
  5. FAQ


Imagine you're browsing your favorite Shopify store, clicking on a product that piques your interest, only to be navigated away from the page, possibly never to return. This scenario highlights the importance of how external links in your Shopify store are managed. With digital real estate becoming ever-so-crucial, understanding the dynamics of Shopify external links can markedly enhance both user experience and retention rates. In this blog post, we'll delve deeply into effectively integrating external links into your Shopify store. By its conclusion, you will understand the strategic implications of external links, learn how to implement them in a way that benefits your store, and explore innovative solutions that Shopify and third-party apps offer. Get ready to unlock the full potential of external links and elevate your online presence.

The Significance of External Links in Your Shopify Store

External links, when utilized thoughtfully, can serve as powerful tools in enriching your store's content, establishing credibility, and driving engagement. They allow you to point your visitors to related content, endorse products, or even form partnerships with other brands. However, managing these links poorly can disrupt the shopping experience, potentially leading your customers away from your site prematurely.

Why Optimize? Optimizing how these links operate within your store is critical. The primary goal is ensuring that customers remain within your domain while still being able to explore external content seamlessly. This balance is key to maintaining engagement levels and, ultimately, conversion rates.

Integrating External Links without Sacrificing User Experience

Strategic Placement and Usage

  1. Identify the Purpose: Each external link should have a clear purpose, whether it's to provide additional information, showcase testimonials, or offer related products. Avoid overloading pages with external links, as this can distract and confuse visitors.

  2. Content Relevancy: Links should be relevant to the content they're embedded in. For instance, linking to a manufacturer's page when mentioning a specific product adds value and builds trust with your audience.

  3. Navigational Ease: Make sure that external links are easily identifiable and distinguishable from internal links. Using distinct buttons or icons can help in guiding users effectively.

Technical Implementations: The _Blank Target

The simplest yet most effective way to incorporate external links is by ensuring they open in new tabs or windows. This prevents users from leaving your site entirely, a critical maneuver for maintaining session time and reducing bounce rates.

How to Implement:

  • For non-developers, Shopify offers avenues to customize themes and incorporate external links through the theme editor. However, this option might be limited based on the theme's capabilities.

  • For those comfortable with code, editing the theme's JavaScript file to include a snippet that automatically assigns a target="_blank" attribute to all external links is a solid approach. This ensures that any link leading away from your domain opens in a new tab.

Advanced Solutions: Third-Party Apps

For those seeking more sophisticated solutions, Shopify's App Store houses several applications designed to manage external links efficiently. Outlink External Links Button, for example, allows merchants to replace the traditional "Add to Cart" button with customizable buttons directing to external or affiliate products.

These applications not only offer a higher level of customization but also provide detailed insights into how external links perform, aiding in further optimization.

Best Practices for Managing Shopify External Links

  1. Audit Regularly: The digital landscape evolves rapidly, and so should your external links. Regular audits ensure that all links are operational and relevant to your current business strategy.

  2. Security Measures: When linking externally, ensure you're directing users to secure and reputable sites. This safeguards your brand's integrity and your customers' online safety.

  3. SEO Considerations: While external links can enrich your content, excessive linking to external domains may dilute your site's SEO value. Use them judiciously, emphasizing quality over quantity.


Q: How can I track the performance of my external links?

A: Utilize UTM parameters for links directing to your own content on different platforms, and consider integrating Google Analytics or Shopify's native analytics to track user behavior and link efficacy.

Q: Is it possible to automate the addition of target="_blank" to external links?

A: Yes, this can be automated through JavaScript by identifying external links and appending the target="_blank" attribute dynamically.

Q: Are there any SEO implications when using external links on my Shopify store?

A: Yes, excessive external linking can potentially impact your site's SEO negatively. However, when used sparingly and directed to high-quality sites, external links can actually enhance your site's perceived value.

Q: Can external links affect my store's loading speed?

A: The external links themselves won’t directly affect your site’s loading speed, but the number of scripts or widgets from external sources might. It’s essential to monitor and optimize these elements regularly.

By implementing the strategies outlined in this guide, Shopify store owners can leverage external links to their advantage, enhancing user experience, and bolstering their online presence without compromising on performance. Remember, the key lies in finding the perfect equilibrium between providing value through external content and keeping your visitors engaged within your ecosystem.