Maximizing Sales with Shopify Featured Products: Strategies and Steps

Table of Contents

  1. Introduction
  2. Why Shopify Featured Products Matter
  3. How to Add Featured Products on Shopify
  4. Best Practices for Selecting Featured Products
  5. Conclusion

In the bustling world of e-commerce, making your online store stand out is more important than ever. With countless options at their fingertips, customers can easily click away if they don't immediately see something that interests them. This is where the power of Shopify featured products comes into play. By highlighting selected products, you offer a curated experience that can significantly enhance user engagement, boost visibility for certain items, and ultimately, increase sales.


Did you know that Shopify stores with well-curated featured products sections tend to have higher conversion rates? It's not just about having great products, but also how you present them to your audience. Featuring products strategically can serve various objectives, from showcasing bestsellers and new arrivals to highlighting promotional offers. In this comprehensive guide, we'll explore the significance of featured products in Shopify, offer step-by-step instructions on how to set them up effectively, and provide insights into leveraging these highlights to drive sales and improve user experience. Whether you’re a new store owner seeking methods to captivate your visitors or an established merchant looking to refresh your strategy, this post will equip you with the knowledge to make the most out of your Shopify featured products.

Why Shopify Featured Products Matter

Shopify featured products can serve as the linchpin of your online store's sales strategy. They are critical for several reasons:

  • Enhanced Visibility: They grab attention as soon as a visitor lands on your page. This immediate engagement can be the difference between a sale and a bounce.
  • Promotional Flexibility: Whether it's seasonal picks, clearance items, or best-sellers, featured products can be rotated to align with your marketing campaigns, keeping the store fresh and engaging.
  • Improved User Experience: By curating products, you simplify the decision-making process for your customers, making it easier for them to find what they need or discover new favorites.

How to Add Featured Products on Shopify

Implementing featured products on your Shopify store involves a few straightforward steps:

Step 1: Create a Collection for Your Featured Products

  1. Navigate to Products > Collections from your Shopify admin dashboard.
  2. Select Create collection.
  3. Title it appropriately (e.g., Featured Products).
  4. You have the option to manually select the products you want to feature or set up conditions to automatically include products based on certain criteria.

Step 2: Customize Your Homepage

  1. Go to Online Store > Themes.
  2. Find your current theme and click on Customize.
  3. Navigate to the section where you want your featured products to appear, often the homepage.
  4. Click Add Section and select Featured Collection. Choose the collection you've just created.
  5. Customize the look and feel according to your preference and click Save.

Step 3: Keep It Updated

Make it a regular task to update your featured products. This keeps your store looking fresh and can help to highlight seasonal items, promotions, or new arrivals.

Best Practices for Selecting Featured Products

The strategic selection of your featured products can significantly impact their effectiveness. Here are some tips:

  • Diverse Selection: Include a variety of products to appeal to a broader audience. Consider featuring a mix of best-sellers, new arrivals, and promotional items.
  • Seasonal and Trendy: Regularly update your featured products to reflect current trends, seasons, or holidays. This keeps your store relevant and engaging.
  • Limit Your Selection: Don’t overwhelm your customers with too many choices. A curated list of 4-8 items is optimal to grab attention without causing decision paralysis.


Shopify featured products are not just a visual tool but a critical component of your store’s marketing and sales strategy. By carefully selecting and regularly updating your featured products, you can guide customers towards purchases that benefit both their needs and your sales goals. Remember, the key is not just what you sell, but how you sell it. With the right approach, featured products can become your online store’s powerhouse, driving engagement, improving user experience, and amplifying sales.

Frequently Asked Questions

Q: How often should I update my Shopify featured products? A: It depends on your stock and promotions, but a good rule of thumb is to refresh your featured products at least once a month or to coincide with new campaigns, seasons, or trends.

Q: Can I feature products that aren't necessarily best-sellers? A: Absolutely! Featuring products can also be a strategy to increase exposure for new items, hidden gems, or those with the highest profit margins.

Q: Do featured products need to be on sale or discounted? A: Not necessarily. While discounts can attract attention, the essence of featuring products is to highlight items for reasons beyond just price, such as new arrivals, exclusivity, or best-sellers.

Q: How do I know if my featured products strategy is working? A: Monitor your store’s analytics to see how changes in featured products affect your traffic, engagement, and sales. Look for patterns and adjust your strategy accordingly.

By implementing these insights and continuously refining your approach, your Shopify store can effectively utilize featured products to captivate and convert your audience.