Mastering Shopify Sales: A Comprehensive Guide on How to Put a Product on Sale

Table of Contents

  1. Introduction
  2. Understanding Shopify's Sales Features
  3. Enhancing Sale Visibility and Engagement
  4. Frequently Asked Questions (FAQ)
  5. Conclusion

In the fast-paced world of e-commerce, staying ahead of the competition often means knowing how to effectively showcase and manage your sales. If you're using Shopify, one of the leading e-commerce platforms, you have a powerful tool at your disposal for driving sales and enticing customers with discounts. But how exactly do you navigate this feature-rich platform to put products on sale? This blog post aims to demystify the process, providing you with step-by-step instructions and expert tips to maximize your sales potential.


Imagine logging into your Shopify store to see a significant uptick in sales. Sounds great, right? Well, that's precisely what could happen when you effectively put a product on sale on Shopify. The question is, how do you do it not just correctly, but in a way that maximizes both visibility and profitability? With the right approach, you can transform your Shopify store into a dynamic retail environment where sales boost traffic, conversions, and customer satisfaction.

This article is your comprehensive guide to making the most of Shopify's sales features. We'll cover everything from the basics of setting a product to compare at prices to leveraging smart collections for automatic sales categorization. Moreover, we'll touch upon creative sales strategies that go beyond the platform's basic functionality. By the end of this read, you’ll have all the tools and information necessary to put your products on sale effectively, capture your customers' attention, and achieve your sales goals.

Understanding Shopify's Sales Features

Shopify offers a range of features designed to help merchants successfully market products at discounted rates. Two essential components of these are the "Compare at Price" feature and the ability to create smart collections for items on sale.

Setting a Compare at Price

  1. For Individual Products:

    • In your Shopify admin, navigate to Products and select the product you wish to edit.
    • In the Pricing section, enter the original price in the Compare at Price field and the sale price in the Price field.
    • Click Save.
  2. For Variants:

    • If your product has variants with different prices, select the specific variant in the Variants section.
    • Just like with individual products, enter the original price in the Compare at Price field and the sale price in the Price field.
    • Click Save.

By setting a compare at price, the original price appears crossed out alongside the sale price on your product's listing, providing a visual indication that your item is on sale.

Smart Collections for Sales

Instead of manually adding sale items to a specific collection, Shopify enables you to set up smart collections based on certain conditions, such as products with a compare at price.

  • Go to Products > Collections and click on "Create collection."
  • Choose "Automated" and set your conditions (e.g., "Compare at price is greater than $0").
  • Name your collection appropriately, like "Sale" or "Clearance."

This method allows for dynamic updating of your sale collection as products are added or removed based on your specified conditions.

Enhancing Sale Visibility and Engagement

While Shopify provides the tools needed to put products on sale, maximizing the impact of those sales requires additional strategies. Here are some effective methods to ensure your sales capture customer attention:

  1. Promotional Banners and Countdown Timers: Use Shopify apps to add banners or countdown timers to your store, creating urgency and highlighting your sales.

  2. Popup Notifications with Offers: Popups can effectively grab attention and promote your sale. Ensure they're designed in a non-intrusive way that enhances the user experience.

  3. Custom Sale Pages: Customize your sale or clearance collection pages with attractive layouts, compelling copy, and strong calls-to-action.

  4. Optimized Checkout Process: Test all contact forms and payment methods. A smooth checkout experience is crucial, especially during sales when traffic spikes are expected.

  5. Conversion Rate Optimization (CRO): Analyze your sales pages and implement CRO best practices. Consider elements like product descriptions, images, and customer reviews.

Frequently Asked Questions (FAQ)

How do I set a whole store sale on Shopify?

You can do so by creating a sale collection using the smart collection feature or by using Shopify's "Discounts" feature to apply a discount code at checkout, which can be set to apply to the entire order.

Can I schedule sales in advance on Shopify?

Shopify itself does not currently offer a direct feature to schedule sales by changing product prices in advance. However, third-party apps available in the Shopify App Store can automate this process, allowing you to schedule sales and revert prices back to normal automatically.

How do I inform my customers about a sale?

Utilize email marketing, social media, and your website's homepage to announce upcoming sales. Engaging storytelling and highlighting savings can boost interest and anticipation.

What is the best practice for ending a sale?

End your sale with as much attention as it began. Notify your customers when the sale is nearing its end to encourage last-minute purchases. After the sale, consider sending a follow-up email to stay connected with the customers who made a purchase.

Can I analyze the performance of my sale on Shopify?

Yes, Shopify provides analytics tools that allow you to track the performance of your sales. Analyze data such as traffic, conversion rate, and sales revenue to understand the impact of your sale and identify areas for improvement.


Effectively putting a product on sale on Shopify involves more than just adjusting prices. It requires strategic planning, from setting compare at prices and creating smart collections to employing marketing tactics that drive traffic and conversions. By leveraging the full range of Shopify's sales features and enhancing them with creative promotional strategies, merchants can create compelling sales events that captivate customers and drive substantial growth. Remember, the key to sales success lies in presenting genuine value to your customers and making the shopping experience as seamless and engaging as possible.