Mastering Shopify: How to Set and Showcase Sale Prices Like a Pro

Table of Contents

  1. Introduction
  2. Crafting Irresistible Sale Offers on Shopify
  3. Why Sale Prices Work: The Psychology
  4. Advanced Strategies for Maximizing Sale Price Impact
  5. Conclusion
  6. FAQs


In the bustling world of e-commerce, attracting customers and encouraging them to make a purchase is the name of the game. With platforms like Shopify simplifying the online retail process, the act of putting a product on sale has become a key strategy for merchants. But how exactly do you make those sale prices pop on your Shopify store, making sure your customers can't resist clicking "Add to Cart"? Have you ever wondered about the most effective way to showcase sale prices, ensuring they scream value to your prospective buyers? If so, this guide is tailored for you. It's packed with actionable insights on setting sale prices on Shopify, highlighting them in ways that draw attention, and leveraging them to drive conversions. By the end of this read, you'll not only grasp the "how" but also understand the strategic "why" behind making sale prices on Shopify work harder for your business.

Crafting Irresistible Sale Offers on Shopify

Sale offers aren't just about slashing prices; they're about creating a sense of opportunity and urgency. With Shopify, setting up these enticing offers requires a bit more thought than just marking down prices. It's about strategically using the platform's features to highlight deals in a way that compels action.

Step-by-Step Guide to Setting Compare-at Prices

  1. Login to Shopify Admin: Access your store's backend to begin the magic.
  2. Product Selection: Navigate to the 'Products' page and select the item you wish to mark down.
  3. Adjust Pricing Details: In the 'Pricing' section of your product settings, you'll find two crucial fields: 'Price' and 'Compare at price'.
    • Enter the discounted price in the 'Price' field.
    • The original price goes into the 'Compare at price' field. This is the price customers will see slashed or marked down from, offering them a visual representation of the deal they're getting.
  4. Save Changes: With your prices adjusted, hit 'Save' to apply these changes. This action makes your discounted prices go live on your storefront.

Visual Merchandising of Sale Prices

The presentation of sale prices heavily influences purchasing behavior. Here's how to make sure they catch the eye:

  • Use of Color: Draw attention to sale prices with contrasting colors. Typically, red is utilized for sale prices due to its ability to attract attention. Adjusting theme settings or CSS files can help achieve this standout effect.
  • Font and Size Adjustments: Making sale prices larger and perhaps bolder than the original price can further accentuate the offer. Again, theme customization might be required to implement this.
  • Placement and Labels: Consider the strategic use of sale labels or badges. Placing these near the product price or image can instantly signal to customers that a deal is available.

Why Sale Prices Work: The Psychology

Behind every successful sale offer lies a well-thought-out strategy that taps into consumer psychology:

  • Sense of Urgency: Limited-time offers create a fear of missing out (FOMO). Customers are more likely to make a purchase if they believe an attractive price won't last long.
  • Perceived Value: When customers see a slashed original price next to a sale price, it enhances the perceived value of the deal. This comparison makes the product seem more desirable at the sale price.
  • Reward System: Offering products at discounted rates can activate the brain's reward system. Customers feel they're getting more for their money, leading to increased satisfaction with their purchase.

Advanced Strategies for Maximizing Sale Price Impact

  • Schedule Sales in Advance: Shopify apps like Easy:Sale Schedule Sales Price allow merchants to plan their sales ahead of time, applying discounts to products or variants as per a set schedule. This tool is invaluable for holiday sales or flash promotions.
  • Bulk Editing: For stores with a wide range of products, manually adjusting prices can be daunting. The bulk editor feature on Shopify eases this process, letting you update multiple product prices quickly.


Setting strategic sale prices on Shopify is more than just a tactic to move inventory. It's a powerful tool that, when executed with thought and precision, can significantly enhance your store's appeal, drive customer engagement, and boost sales. By following the steps and strategies outlined in this guide, you'll be equipped to create offers that not only attract attention but also convert that attention into action. Remember, the goal is to make your customers feel they're getting value, which in turn cultivates loyalty and encourages repeat business.


  1. How often should I run sales on my Shopify store?

    • The frequency of sales should be balanced to avoid conditioning customers to wait for discounts. Strategically timing sales around holidays, end-of-season clearances, and special events can maximize their impact.
  2. Can discounts be automatically applied at checkout?

    • Yes, Shopify allows merchants to create discount codes that can be automatically applied at checkout, offering another layer of convenience for customers.
  3. Should I display the original and sale prices for every discounted product?

    • Yes, showing both prices highlights the discount magnitude, enhancing the perceived value of the offer.
  4. How can I measure the success of my sale offers?

    • Track metrics such as the conversion rate, average order value, and total sales during the promotional period to evaluate the effectiveness of your sale offers.
  5. Is it possible to customize how sale prices are displayed without coding skills?

    • Shopify's theme customizer offers some degree of flexibility. However, for more advanced customization, apps or professional development help might be necessary.