Mastering Shopify Filters: Elevate Your Store's Browsing Experience

Table of Contents

  1. Introduction


Have you ever been lost in a maze of product options on an online store? It's a common scenario for both the shop owners trying to neatly organize their inventory and for customers seeking their desired products. The dynamics of eCommerce have evolved, and with platforms like Shopify at the forefront, providing a seamless shopping experience has become a priority. Among the plethora of features Shopify offers, Shopify filters stand out as a crucial tool in enhancing user navigation and improving product discoverability. In this comprehensive guide, you'll learn everything about Shopify filters, from their importance, how to set them up effectively, to advanced filtering strategies that can significantly boost your store's usability and customer satisfaction.

The Significance of Shopify Filters

Shopify filters are more than just a feature; they are the backbone of a well-structured eCommerce site. Filters allow customers to narrow down product selections based on various criteria like price, color, size, brand, or any custom attribute relevant to your inventory. This not only speeds up the search process but also enriches the user experience by displaying products that match shoppers' specific needs or interests. Moreover, an efficient filtering system can contribute to higher conversion rates and lower bounce rates, as it encourages visitors to engage more deeply with your product range.

Setting Up Filters in Your Shopify Store

Add Storefront Filtering

Shopify's intuitive platform enables store owners to set up product filtering on both search and collection pages seamlessly. Whether you're leveraging standard filters for product availability, price, and type, or custom filters designed around your unique product catalog, Shopify has you covered.

Enabling Filters:

  1. First, determine if your theme supports filtering. This generally requires an Online Store 2.0 theme.
  2. Utilize the Shopify Search & Discovery app to customize your store's filters, offering you control over the customer's product discovery journey.
  3. For themes that support filtering, dive into the theme settings to activate or deactivate filtering options for your storefront.

Customize Filters Beyond the Basics

Beyond enabling basic filters, Shopify allows the integration of custom filters using product metafields or metaobjects. This is particularly useful for stores with unique product attributes not covered by standard filters.

Creating Custom Filters:

  • Utilizing metafields or metaobjects opens a new realm of filtering possibilities catering to your store's specific needs.
  • Remember to keep your filters user-friendly by grouping similar values or utilizing visual filters for attributes like color and pattern.

Advanced Filtering Strategies

Leveraging Metafields for Precise Filters

To cater to advanced product attributes, employing metafields for creating custom filters can be a game-changer. By accurately labeling and defining metafields, your store can feature highly specific filters that mirror your product variety and complexity.

Filter Behavior Customization: Understanding and setting the right filter conditions (AND/OR) can drastically affect the products displayed, providing a tailored browsing experience based on the shopper's preferences.

Managing Out-of-Stock Items

A common challenge is managing how out-of-stock items are represented in filtered results. Shopify offers strategies like using Shopify Flow to automatically tag products based on inventory or manipulating code snippets to introduce default Availability filters.


Enhancing your Shopify store with a well-structured filtering system does more than just simplify product search; it strategically guides your customers through a curated shopping journey. By harnessing the full potential of Shopify filters, store owners can significantly elevate the browsing experience, leading to satisfied customers and increased sales. Implement these insights and strategies to create a robust and efficient filtering system that aligns with your store's goals and your customers' needs.


Q: How do I know if my theme supports filtering? A: Check by navigating to Online Store > Navigation in your Shopify admin. Themes that do not support filtering will display a notification in the Collection and search filters section.

Q: Can I create filters based on product variants like size or color? A: Yes, using Shopify's custom filters feature, you can create filters based on product options, metafields, or metaobjects, which include variant attributes like size and color.

Q: How can I improve the usability of filters for my customers? A: Ensure that filters are logical and intuitive. Group similar filter values, employ visual filters for quick recognition, and clearly label filters to reflect the content accurately.

Q: Is it possible to hide out-of-stock items from filtered search results? A: Yes, through the use of Shopify Flow to tag inventory based on stock levels or by setting the "Availability" filter to "In stock" as a default selection.

Q: Can I customize the order in which filters appear to customers? A: Absolutely, Shopify allows you to reorder the filters as you wish, enabling you to prioritize the filters that are most important to your customers' decision-making process.