Mastering Shopify Domain Forwarding: A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Understanding Shopify Domain Forwarding
  3. Implementing Shopify Domain Forwarding
  4. Best Practices for Shopify Domain Forwarding
  5. Entering Advanced Territory: Handling Technical Redirects
  6. Conclusion
  7. FAQs on Shopify Domain Forwarding


Did you know that a well-executed domain forwarding strategy could be the linchpin in providing a seamless user experience for your Shopify store visitors? It stands as a silent yet potent force in navigating the intricate web of online presence, leading potential customers right to your doorstep – your online store. Shopify, a leading commerce platform, offers ample provisions for domain forwarding, making it paramount for store owners to harness its full potential. This blog post aims to shed light on the nuances of Shopify domain forwarding, unfolding its layers to reveal how you can use it to its fullest extent. Whether you're looking to redirect traffic from a defunct product page or aiming to streamline your visitors' journey from various domains to your primary store, we've got you covered. Let’s delve into this digital odyssey and transform your Shopify domain forwarding knowledge from basic to expert.

Understanding Shopify Domain Forwarding

Domain forwarding in Shopify serves as a bridge for your online store's visitors, guiding them from one web address they might have clicked on or typed, to another - preferably, your main store or a specific page within your store. This mechanism becomes crucial when you rebrand, shuffle your product lineup, or simply wish to have multiple domain names funneling into your primary online store.

The Basics of Domain Forwarding

At its core, Shopify domain forwarding allows you to manage where your incoming traffic goes. Imagine you've just discontinued a product but know that customers often search for it. By setting up a URL redirect, you ensure that these customers don't end up on a dead-end ‘404 page not found’ but are instead guided to a similar product or category page, enhancing user experience and potentially salvaging sales.

Advanced Forwarding: Covering All Bases

Shopify not only lets you handle simple redirects but also offers advanced options to ensure no visitor is lost. This includes managing URL redirects for different language or market subfolders in a global e-commerce setup. For instance, a store with different subfolders for the US and Canadian markets can seamlessly redirect customers to the correct product pages based on their geographical location.

Implementing Shopify Domain Forwarding

Setting up domain forwarding in Shopify is relatively straightforward. The platform's intuitive interface guides you through creating URL redirects from your Shopify admin dashboard. Here’s a simplified guide:

  1. Creating URL Redirects: Navigate through Shopify admin to Settings > Online Store > Navigation > URL Redirects. Here, you can effortlessly create new redirects by specifying the old URL ('Redirect from') and the new destination URL ('Redirect to').

  2. Managing Multiple Redirects: Shopify acknowledges the scaling needs of growing businesses. If you foresee the need to create or manage a plethora of redirects, utilizing an app from the Shopify App Store can simplify the process, offering bulk action capabilities.

  3. Technical Considerations: It’s vital to understand the nuances, such as the types of URLs you can’t redirect (like those starting with /apps or /products) and ensuring you don’t accidentally create a loop or redirect a working URL that doesn’t need redirection.

Best Practices for Shopify Domain Forwarding

To optimize the effectiveness of your domain forwarding strategy, consider these best practices:

  1. Regular Audit and Cleanup: Periodically review your redirects to remove outdated or unnecessary ones. Keeping your redirect list clean improves site performance and SEO.

  2. Integrate with SEO Strategy: Use redirects wisely to preserve or enhance your SEO. Always aim for a 301 redirect, which tells search engines that a page has permanently moved, transferring most of the SEO value to the new page.

  3. Be Mindful with Subdomains and Secondary Domains: Managing domain forwarding with additional domains or subdomains requires a meticulous approach, especially to ensure you're not harming your primary domain’s SEO standing or user experience.

  4. Continuous Monitoring: After setting up your redirects, monitor the traffic movement and performance. Tools like Google Analytics can help track the success of your forwarding strategies and indicate where adjustments may be needed.

Entering Advanced Territory: Handling Technical Redirects

At times, you might encounter more complex scenarios requiring a deep dive into domain management. Mistakes in these areas can lead to your storefront or certain pages becoming inaccessible. When troubleshooting domain issues, such as an improperly redirecting secondary domain, adjusting DNS records might be necessary. It's crucial to have a grasp of A Records, CNAME Records, and when to contact Shopify support for assistance.


Mastering Shopify domain forwarding is akin to perfecting the art of digital navigation; it ensures that every potential customer reaches their intended destination within your online store with ease. A diligent, strategized approach towards setting up and managing your redirects can significantly uplift the user experience, search engine rankings, and by extension, your store’s performance. Remember, the internet is an ever-evolving ecosystem, and staying agile with your domain forwarding strategy is key to staying ahead.

FAQs on Shopify Domain Forwarding

  1. What is the difference between a 301 and 302 redirect in Shopify? A 301 redirect is used for permanent URL changes, which is crucial for SEO as it transfers the old page's credibility to the new page. A 302 is temporary and doesn’t transfer SEO value.

  2. Can I redirect my Shopify store’s homepage? Yes, you can redirect your homepage, but it's rarely advisable unless rebranding or undergoing major site restructuring.

  3. How long do Shopify URL redirects take to take effect? Shopify URL redirects are usually instantaneous, but it might take some time for search engines to update their indexes based on the new redirects.

  4. Will Shopify automatically manage redirects if I change my domain? Shopify assists in the transition when changing your primary domain but manually managing specific URL redirects for product pages and other content is recommended for optimal performance.

  5. How can I track the effectiveness of my redirects? Utilize web analytics tools to monitor traffic flow and behavior before and after setting up redirects. Look for changes in bounce rates, page views, and conversions linked to the redirected URLs.