Integrating Shopify with Wix: Elevate Your Online Store's Functionality

Table of Contents

  1. Introduction
  2. The Power of Combining Wix and Shopify
  3. Shopify's Buy Button: The Key to Integrating with Wix
  4. FAQs: Your Integration Questions Answered
  5. Conclusion

In the rapidly evolving digital marketplace, the combination of powerful e-commerce tools and versatile website design capabilities can significantly uplift an online store's performance. As an aspiring or established online entrepreneur, you might be intrigued by the possibility of harnessing the best of both worlds: the e-commerce muscle of Shopify and the design flexibility of Wix. This blend not only optimizes your site's aesthetic appeal but also enhances its selling potential. Let's delve into how you can unify these platforms to craft a compelling online presence that stands out.


In the current landscape, having a functional and visually appealing e-commerce website isn't just an advantage—it's a necessity. Consider this: Shopify powers millions of businesses worldwide, facilitating over $496 billion in sales, while Wix's user-friendly interface has made website design accessible to millions. But what happens when you want the robust e-commerce functionality of Shopify with the customized design freedom of Wix? Enter the Shopify Buy Button, a simple yet effective bridge between your Wix visuals and Shopify's e-commerce excellence.

The Power of Combining Wix and Shopify

Wix offers a canvas for creativity, enabling users to bring their dream website to life without needing to code. Shopify, with its comprehensive e-commerce solutions, offers a robust platform for managing inventory, processing payments, and scaling your business globally. By integrating Shopify with your Wix site, you benefit from:

  • Aesthetic Flexibility: Tailor your site's look and feel to match your unique brand identity with Wix’s design tools.
  • E-Commerce Strength: Leverage Shopify's full suite of e-commerce features, from secure payment processing to global selling.

The integration positions your business for an enhanced user experience and operational efficiency, potentially boosting sales and customer satisfaction.

Shopify's Buy Button: The Key to Integrating with Wix

The Shopify Buy Button acts as a portal, allowing visitors on your Wix website to purchase items through Shopify's secure checkout. This widget can be customized to match your site's design, maintaining brand consistency while offering a streamlined shopping experience. Here's a step-by-step guide to implementing this powerful feature:

How to Add Shopify to Your Wix Site

  1. Set Up Your Shopify Store: Before anything, your Shopify store should be ready to go, products listed, and payment gateways set up.

  2. Generate Your Shopify Buy Button: From the Shopify dashboard, navigate to the "Buy Button" section. Create a button for the desired products or collections, and Shopify will generate the necessary embed code.

  3. Embed in Wix: In your Wix editor, decide where the Shopify storefront will best fit. Insert an HTML code widget at the preferred location and paste the Shopify-generated code.

  4. Fine-Tune and Publish: Adjust the Shopify Buy Button's appearance within your Wix site to ensure visual harmony. Once everything looks great, it's time to go live with your updated site.

Advanced Integration with Wix Answers

For businesses aiming to elevate their customer service, Shopify also integrates seamlessly with Wix Answers. This consolidation means you can manage customer inquiries and orders from a unified platform, streamlining operations and enhancing your ability to deliver outstanding service.

FAQs: Your Integration Questions Answered

Can I manage my Shopify inventory through Wix?
While the Shopify Buy Button enables product selling on Wix sites, inventory management remains within Shopify's dashboard.

Will integrating Shopify into my Wix site affect website speed?
While additional scripts can impact load times slightly, optimizing other site elements can mitigate these effects. Monitoring and adjusting for performance is key.

Is there a fee for using Shopify with Wix?
Utilizing the Shopify Buy Button requires a Shopify Lite plan subscription, separate from Wix hosting costs.

Can I sell digital products using Shopify on my Wix site?
Absolutely. Shopify supports the sale of digital products, which can be offered on your Wix site via the Shopify Buy Button.

How secure is the Shopify Buy Button on a Wix site?
Transaction security is a top priority for Shopify, with the Buy Button leveraging Shopify’s secure checkout process for peace of mind.


In today's e-commerce landscape, standing out requires not just a unique product offering but also a seamless and engaging online shopping experience. By integrating Shopify with Wix, you harness the strengths of both platforms, creating a dynamic online presence that captivates and converts. This powerful combination allows for unprecedented design flexibility and e-commerce functionality, pushing the boundaries of what your online business can achieve.