How to Seamlessly Shopify Import Reviews from Amazon: A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Why Amazon Reviews Matter
  3. Getting Started with Review Import
  4. Best Practices for Review Management
  5. Conclusion
  6. Frequently Asked Questions (FAQs)


Have you ever wondered how powerful an authentic product review can be in the e-commerce landscape? In the digital marketplace, where competitors are merely a click away, customer reviews have emerged as a crucial factor influencing purchasing decisions. Specifically, for Shopify store owners looking to enhance their credibility and boost sales, incorporating customer reviews from a trusted platform like Amazon could be a game-changer. This blog post aims to walk you through the process of importing reviews from Amazon to your Shopify store, enhancing your online presence, and ultimately driving sales. By the end of this guide, you'll have a comprehensive understanding of why Amazon reviews matter, how to import them into your Shopify store, and the immense benefits they bring to your e-commerce business.

Why Amazon Reviews Matter

In a marketplace as vast as the internet, trust is paramount. Amazon, being one of the largest and most trusted online retail platforms globally, plays a pivotal role in building this trust through customer reviews. These reviews not only offer social proof but also provide valuable insights into the product's quality and customer satisfaction. For Shopify store owners, leveraging this trust by importing Amazon reviews can significantly enhance product credibility and attract potential customers.

Getting Started with Review Import

To begin with, importing Amazon reviews to Shopify requires a review management app. There are several apps available, but for the sake of efficiency and ease, apps like Opinew Product Reviews come highly recommended. They allow the bulk import of Amazon reviews in just a few clicks, providing a seamless integration process.

Step-by-step Guide to Import Amazon Reviews

Step 1: Installing a Review App

First, install a product review app that supports Amazon review import functionality. Options include Opinew Product Reviews, EZ Amazon Reviews Importer, or AiTrillion, which are known for their straightforward setup and comprehensive features.

Step 2: Importing Reviews

Once the app is installed, you have different options to import the reviews:

  • Using a Chrome Extension: Many review apps offer a Chrome extension that simplifies the review import process directly from Amazon product pages. This method is often preferred for its speed and convenience.
  • In-app Form Submission: For those not using Chrome, many apps provide a form within their dashboard to manually input the Amazon product URL and import reviews accordingly.

Step 3: Customization and Integration

After the import, customize the appearance of the reviews to align with your store's design. This includes adjusting font, color, and layout to ensure a consistent look and feel.

Advantages of Importing Amazon Reviews

  • Enhanced Trust and Credibility: Displaying reviews from a reputable source like Amazon can significantly boost your store's credibility.
  • Increased Conversion Rates: Reviews provide social proof, often influencing purchasing decisions and, therefore, increasing conversion rates.
  • Valuable Customer Feedback: Apart from social proof, reviews offer insights into product performance, aiding in continual product improvement.

Best Practices for Review Management

  • Engage with Reviews: Respond to reviews, whether positive or negative, to show customers that their feedback matters.
  • Highlight Top Reviews: Feature the most favorable reviews prominently to capitalize on strong customer endorsements.
  • Monitor and Update Regularly: Keep the review section updated with recent reviews to maintain relevance and effectiveness.


Incorporating Amazon reviews into your Shopify store is a strategic move that can lead to increased trust, elevated conversion rates, and invaluable customer insights. By following the steps outlined in this guide, store owners can effectively import reviews, enhancing their store’s appeal to potential customers. Remember, in the ever-evolving e-commerce landscape, leveraging social proof through customer reviews is a powerful tool in distinguishing your brand and driving success.

Frequently Asked Questions (FAQs)

  1. Is importing Amazon reviews to Shopify legal? Yes, it's legal, provided you use approved apps and tools that comply with Amazon's policies and Shopify's guidelines.

  2. Can I import all Amazon reviews, including negative ones? While you have control over which reviews to import, displaying a mix of positive and negative reviews can enhance authenticity and trustworthiness.

  3. Do I need technical skills to import reviews? No, the process is designed to be user-friendly, with most review apps offering straightforward import options and customization tools.

  4. How often should I update the imported reviews? Regular updates are recommended to ensure that the reviews reflect current customer opinions and product performance.

  5. Can importing Amazon reviews improve my SEO? Yes, customer reviews can contribute to SEO by naturally incorporating relevant keywords and fresh content, improving your store’s search engine visibility.