How to Safely Import Amazon Reviews to Shopify

Table of Contents

  1. Introduction
  2. The Importance of Product Reviews
  3. Picking the Right Tool for Importing Amazon Reviews
  4. Best Practices for Importing Reviews
  5. Conclusion
  6. FAQ

In the rapidly evolving world of e-commerce, building customer trust and loyalty is paramount. One effective way to establish credibility and allure potential customers is by showcasing product reviews. For Shopify store owners, importing reviews from Amazon can be a game-changer. This comprehensive guide will take you through the benefits of importing Amazon reviews into your Shopify store, the tools you can use, and the best practices to ensure a seamless process.


Consider this - you're about to purchase a product online, but you're on the fence. What's one of the next steps you most likely take? If you're like the vast majority of online shoppers, you look for reviews. Product reviews are a crucial aspect of online shopping, with 93% of consumers saying that online reviews impact their purchasing decisions. Importing Amazon reviews to your Shopify store can significantly elevate your store's credibility, instigate trust, and, ultimately, boost sales. But how do you embark on this journey safely and effectively? Let's dive in.

The Importance of Product Reviews

Product reviews have become the cornerstone of e-commerce credibility and consumer assurance. They not only provide a platform for customers to express their satisfaction or grievances but also serve as a testament to the quality and reliability of your products. Here’s why they’re critical:

  1. Enhance Customer Trust: Seeing positive feedback from other buyers significantly boosts new customers' confidence in your products.
  2. Increase Sales Conversion: Products with positive reviews often experience higher sales conversions as they eliminate buyers' hesitation.
  3. SEO Benefits: Reviews can also contribute to your SEO efforts, bringing more organic traffic to your Shopify store.

Picking the Right Tool for Importing Amazon Reviews

Several tools and apps facilitate the import of Amazon reviews into Shopify stores. Two standout solutions include EZ Amazon Reviews Importer and Amazon Reviews by Appio. These apps not only allow for the easy importation of reviews from Amazon but also offer customization options to ensure the reviews blend seamlessly with your Shopify theme.

  • EZ Amazon Reviews Importer boasts a user-friendly interface, allowing merchants to import product reviews in less than a minute. It supports customizations like widget colors, font sizes, and positions, improving the aesthetic appeal.

  • Amazon Reviews by Appio is another excellent choice, launched in May 2023. It distinguishes itself with direct integration into Google Shopping Feed and features as email marketing tools. The app ensures that each piece of feedback counts significantly toward enhancing store credibility.

Why Choose These Tools?

Both tools provide a straightforward, efficient method for importing reviews, requiring minimal technical know-how. They also offer:

  • Mobile-friendliness, ensuring reviews look great on all devices
  • Inline SEO benefits, displaying reviews and ratings directly in search results
  • Customization options to match your store's design perfectly

Best Practices for Importing Reviews

While importing reviews can significantly benefit your store, it's essential to adhere to ethical and legal considerations. Here are some best practices:

  1. Obtain Permission: Always ensure you have the right to use the content from Amazon. This might involve checking Amazon's policies or contacting the review authors for consent.
  2. Be Transparent: Make it clear to your visitors that these reviews originate from Amazon. Transparency builds trust.
  3. Moderate Reviews: While it's tempting to import only positive reviews, including a balanced mix can lend more authenticity to your product listings.


Importing Amazon reviews to your Shopify store can markedly improve your store's trustworthiness, enhance SEO, and drive sales. Tools like EZ Amazon Reviews Importer and Amazon Reviews by Appio simplify the process, making it accessible even to those with minimal technical expertise. By following the best practices outlined above, you can maximize the benefits of integrating Amazon reviews into your Shopify store while maintaining ethical and legal standards.

In the dynamic sphere of e-commerce, leveraging customer feedback through Amazon reviews can set your Shopify store apart, fostering an environment of trust and transparency that resonates with prospective buyers.


Q: Is it legal to import Amazon reviews to my Shopify store? A: It depends on the content's usage rights. Always check Amazon's terms of service and, if needed, obtain permission from the review authors.

Q: Can importing reviews affect my store's SEO? A: Yes, positively. Reviews can provide fresh, relevant content that improves your store’s search engine visibility.

Q: How often should I update the reviews imported from Amazon? A: Regularly updating your reviews is a good practice. Consider setting a monthly or quarterly schedule to add new reviews and keep your content fresh.

Q: Are there any Shopify apps that can import reviews from platforms other than Amazon? A: Yes, several apps support importing reviews from multiple sources, including AliExpress, eBay, and more, providing a broader range of feedback for your Shopify store.