How to Put a Password on Your Shopify Store: A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Why Should You Put a Password on Your Shopify Store?
  3. How to Put a Password on Your Shopify Store (Step-by-Step)
  4. Managing Staff Access to Your Password-Protected Shopify Store
  5. How to Remove a Password from Your Shopify Store
  6. Conclusion
  7. How to Put a Password on Shopify FAQ

Launching or managing a Shopify store brings with it a myriad of tasks and decisions. One crucial decision you might be weighing is whether or not to put a password on your Shopify store. This feature can serve as a gatekeeper, controlling who has access to your online store. This can be particularly useful during various stages of your store’s lifecycle, such as before launch, during site maintenance, or for exclusive access to certain products or sales. In this blog post, we’ll dive deep into why you might consider putting a password on your Shopify store, how to do it step by step, and manage staff access effectively. Plus, we discuss how to remove the password when you're ready to welcome the wider public to your store.


Ever thought about why some online stores require a password for entry? Or perhaps you’re on the verge of launching your business and are looking for ways to offer an exclusive sneak peek to a select few. Shopify, a leading e-commerce platform, offers a feature that allows store owners to set a password for their store. This level of control can be a game-changer for businesses at various stages. Whether it's during the initial setup, for a special launch, or to ensure privacy during updates, setting a password can add an extra layer of exclusivity and security.

By the end of this guide, you’ll understand not only how to implement this feature but also the strategic advantages it can bring to your business. Let’s unlock the potential benefits of password-protecting your Shopify store.

Why Should You Put a Password on Your Shopify Store?

Putting a password on your Shopify store offers numerous benefits. Initially, it can create an air of anticipation and exclusivity, making your audience more eager to see what's behind the curtain. For stores still under construction, it keeps customer-facing aspects tidy and hidden until everything is ready for the grand unveiling. In cases of maintenance or updates, it ensures that customers do not experience any half-baked changes that might dissuade their confidence in your brand. Furthermore, for exclusive product launches or events, it provides a way to control access, ensuring only select customers or subscribers are able to view and purchase products.

How to Put a Password on Your Shopify Store (Step-by-Step)

Step 1: Access Shopify Admin

Begin by logging into your Shopify admin panel. This is your control room, where all adjustments begin.

Step 2: Navigate to Online Store Preferences

Once you're in, locate the ‘Online Store’ dropdown on the left sidebar and select ‘Preferences’.

Step 3: Set Up Password Protection

Scroll down until you find the ‘Password protection’ section. Here, you will check the box to ‘Enable password’. This action restricts access to your store, making it visible only to those who have the password.

Step 4: Customize Your Message

You can personalize the landing page visitors will see when they encounter the password prompt. Enter a customized message that aligns with your brand voice or provides information on why the store is under password protection.

Step 5: Save Changes

After entering and confirming your password, plus adding any visitor message, don’t forget to click ‘Save’. This action activates the password protection for your store.

Managing Staff Access to Your Password-Protected Shopify Store

Even with a password-protected store, your team may need access to update products, manage orders, or make changes to the site. Shopify allows you to control staff permissions meticulously. Ensure that each team member has access based on their role and necessity. Communicating the password securely is paramount; avoid using unencrypted channels and opt for secure messaging platforms or a password manager.

How to Remove a Password from Your Shopify Store

When the moment comes to open your store to the public, removing the password is straightforward.

  1. Head back to the ‘Online Store’ > ‘Preferences’ section within Shopify admin.
  2. Scroll down to the ‘Password protection’ area and uncheck the ‘Enable password’ box.
  3. Click ‘Save’ to apply the changes, making your store accessible to all.

Do remember to test your store’s public accessibility by visiting the site in a new browser window or incognito mode.


Setting a password on your Shopify store is a practical, powerful tool for a wide range of scenarios - from building anticipation among your customer base to ensuring privacy during updates. By following the steps outlined in this guide, you can harness this feature to its full potential, tailoring access to your site as your business evolves. Embrace this feature as part of your strategic toolkit to enhance your store’s security and exclusivity.

In an era where the digital experience can make or break customer relationships, taking control of who sees your store and when is more important than ever. Whether you’re in the early stages of building your store, preparing for a grand launch, or simply need to perform some behind-the-scenes magic, password protection is your ally. Unlock its benefits, and pave the way for a successful e-commerce journey.

How to Put a Password on Shopify FAQ

Q: How do I add a password to my Shopify store? A: Go to Shopify Admin > Online Store > Preferences. Under the Password protection section, check "Enable password", set your password, customize the message if needed, and save changes.

Q: Where can I find the password for my Shopify store? A: The password is what you set under the "Password protection" section in your Shopify admin. If you forget, you can change it by revisiting the same section.

Q: Why might I need a password for my Shopify store? A: A password can control access during pre-launch, updates, or exclusive events, maintain a semblance of exclusivity, and manage the first impressions of your brand.

Q: Can I remove the password from my Shopify store whenever I want? A: Yes, you can remove the password by unchecking the “Enable password” box under Online Store > Preferences at any point, making your store accessible to the general public.