How to Make Money Dropshipping on Shopify: The Ultimate Guide

Table of Contents

  1. Introduction
  2. Why Choose Shopify for Dropshipping?
  3. Step 1: Niche Selection - The Foundation of Your Dropshipping Business
  4. Step 2: Finding Reliable Suppliers
  5. Step 3: Setting Up Your Shopify Store
  6. Step 4: Price for Profit
  7. Step 5: Marketing Your Store
  8. Conclusion
  9. FAQ

Dropshipping on Shopify has become a hot topic in the ecommerce world for good reason. It's one of the few business models that offer a low barrier to entry, minimal investment, and the potential for significant returns, all from the comfort of your home. But how exactly do you make money through Shopify dropshipping? This comprehensive guide will walk you through the steps to launching, managing, and scaling a dropshipping business on Shopify.


Imagine starting an online business with minimal upfront costs, where you don’t have to stock inventory or handle shipping logistics. Sounds intriguing, right? That’s precisely what dropshipping offers—an ecommerce model allowing you to sell products without ever holding them physically. With Shopify, setting up a dropshipping store has never been more accessible. But success requires more than just setting up a shop. It calls for strategic planning, understanding the market, and executing effective marketing strategies.

In this blog post, you will learn everything you need to start making money dropshipping on Shopify. We will delve into selecting profitable niches, finding reliable suppliers, optimizing your store for sales, and marketing tactics to drive traffic and conversions. By the end of this read, you'll have a clear roadmap to launch and grow your Shopify dropshipping business.

Why Choose Shopify for Dropshipping?

Shopify stands out as the leading platform for dropshipping for numerous reasons. It offers a user-friendly interface, excellent customization options, and seamless integration with dropshipping suppliers like AliExpress through apps like Oberlo. Additionally, Shopify provides robust tools for SEO, marketing, and analytics, crucial for understanding and expanding your business.

Step 1: Niche Selection - The Foundation of Your Dropshipping Business

The first step in setting up your Shopify dropshipping store is selecting the right niche. It's tempting to go broad, but niches offer the advantage of a more targeted audience and less competition. Look for niches that align with specific interests or problems, such as eco-friendly products, pet accessories, or fitness gear. Use tools like Google Trends and social media to gauge interest and find trending products.

Step 2: Finding Reliable Suppliers

Your supplier is your business partner in the dropshipping model. Thus, choosing reliable suppliers is crucial. Platforms like AliExpress, SaleHoo, and DSers offer vast directories of suppliers for various niches. Evaluate suppliers based on product quality, shipping times, and reviews. Building a good relationship with your supplier can lead to better product prices and priority support.

Step 3: Setting Up Your Shopify Store

Setting up your Shopify store is where your vision comes to life. Shopify’s straightforward setup process allows you to launch a professional-looking store in no time. Customize your store’s theme to match your niche and brand. Create compelling product descriptions and use high-quality images to make your products stand out. Remember, your website's design and usability can significantly affect your conversion rates.

Step 4: Price for Profit

Pricing your products appropriately is key to profitability in dropshipping. Consider the cost of goods sold, marketing expenses, and Shopify fees when setting your prices. A common approach is to set a markup that ensures a healthy margin while keeping prices competitive. Offering free shipping and handling fees separately can also psychologically appeal to customers, boosting sales.

Step 5: Marketing Your Store

Marketing is what drives traffic to your Shopify dropshipping store. Utilize a combination of SEO, content marketing, social media, and paid advertising to reach your target audience. SEO helps your store rank higher in search engine results, while content marketing establishes authority in your niche. Social media platforms can help create brand awareness, whereas paid ads can drive immediate traffic and sales.

  • Invest in Facebook and Instagram ads targeting your niche audience.
  • Engage with your followers and create a community around your brand.
  • Use email marketing to keep your customers informed about new products and promotions.


Dropshipping on Shopify offers a fantastic opportunity to start your ecommerce journey with minimal risk. By carefully selecting your niche, finding reliable suppliers, setting up an optimized Shopify store, pricing your products strategically, and executing a robust marketing plan, you are well on your way to building a profitable dropshipping business.

Remember, success in dropshipping doesn't happen overnight. It requires patience, persistence, and continuous learning. Keep testing different strategies, stay updated with ecommerce trends, and always strive to provide value to your customers.


  1. Is Shopify dropshipping still profitable in 2023? Yes, Shopify dropshipping can be profitable if you find the right niche, work with reliable suppliers, and effectively market your products.

  2. How much money do I need to start dropshipping on Shopify? You can start with as little as $100 to $500 for basic setup and marketing. However, having more capital allows for greater flexibility in testing and marketing strategies.

  3. Can I dropship on Shopify without using AliExpress? Absolutely. While AliExpress is popular among dropshippers for its wide range of products and ease of use, you can partner with any supplier that meets your business needs.

  4. How do I handle returns in dropshipping? Establish a clear return policy with your suppliers. Most suppliers on platforms like AliExpress have their return policies, which you should communicate clearly to your customers.

  5. How long does it take to see profits from dropshipping? It varies. Some store owners see profits within a few months, while others may take longer. Consistent marketing efforts and store optimization are key to faster profitability.