How to Link Your Instagram to Shopify: Unlocking E-Commerce Success

Table of Contents

  1. Introduction
  2. Why Integrate Instagram with Shopify?
  3. How to Link Your Instagram to Shopify: A Step-by-Step Guide
  4. Maximizing Your Instagram-Shopify Integration
  5. Conclusion
  6. FAQs

In the fast-paced world of e-commerce, the connection between social media and online stores has never been more crucial. With an estimated 1 billion active monthly users on Instagram alone, the potential for businesses to tap into a vast market is immense. If you're running a Shopify store, integrating it with Instagram can significantly boost your visibility and sales. This comprehensive guide will walk you through how to link your Instagram to Shopify, transforming your social media followers into paying customers.


Did you know that over 200 million Instagram users visit at least one business profile daily? This staggering statistic highlights the immense potential Instagram holds for e-commerce businesses. Integrating your Instagram with Shopify is not just a wise move; it’s a necessary step in today’s digital marketplace. Whether you are a small business starting out or an established brand looking to expand your reach, this guide will provide you with the knowledge and tools to seamlessly link your Instagram presence with your Shopify store. By the end of this post, you will understand the importance of this integration, how to set it up step by step, and tips to maximize its potential for your business's success.

Why Integrate Instagram with Shopify?

Integrating Instagram with Shopify opens a world of opportunities for online merchants. Here are some compelling reasons to make this move:

  1. Enhanced Customer Reach: With millions of users scrolling through Instagram daily, your products have the chance to be seen by a vast audience, including those who might not have discovered your store otherwise.
  2. Streamlined Shopping Experience: Instagram’s shoppable posts and stories feature allows users to shop your products directly from the app, providing a seamless shopping experience that can significantly increase conversion rates.
  3. Increased Engagement: Instagram is a platform designed for interaction. By linking it with your Shopify store, you’re likely to see higher engagement rates, as followers can easily access and purchase your products.
  4. Leverage User-Generated Content: Showcasing customer photos and testimonials directly on your Shopify store can enhance credibility and trust among prospective buyers.

How to Link Your Instagram to Shopify: A Step-by-Step Guide

Step 1: Meet Instagram’s Eligibility Requirements

Before you can start selling on Instagram, ensure your business complies with Instagram’s Commerce Eligibility Requirements. Your account must:

  • Be located in a supported market
  • Sell physical goods
  • Comply with Instagram's merchant agreement and commerce policies

Step 2: Switch to a Business Profile on Instagram

If you haven't already, convert your Instagram account to a business profile. This is crucial for accessing commerce features such as product tagging. To switch, go to your account settings on Instagram, and select “Switch to Business Profile.”

Step 3: Connect Your Instagram Business Profile to Facebook

Instagram Shopping requires a connection to a Facebook Page. Connect your Instagram business profile to your Facebook page by going to the “Settings” in your Instagram app and selecting “Account” > “Linked Accounts” > “Facebook.”

Step 4: Set Up a Shopify Store

If you haven’t already, create your Shopify store and add your products. Ensure your Shopify store complies with Facebook’s Commerce Policies.

Step 5: Connect Shopify to Your Facebook Catalog

In your Shopify admin, go to “Sales Channels,” click on “Facebook,” and connect your Facebook account. This will link your product catalog to Facebook, which is essential for Instagram Shopping.

Step 6: Enable Instagram Shopping in Shopify

Once your product catalog is synced with Facebook, enable Instagram Shopping by selecting it as a sales channel in Shopify. Follow the prompts to connect your Instagram business profile.

Step 7: Tag Products on Instagram

After receiving approval from Instagram, start tagging products in your posts and stories. You can tag up to 5 products per single image or video post, and up to 20 products on multi-image posts.

Maximizing Your Instagram-Shopify Integration

To make the most out of your Instagram-Shopify integration, consider these tips:

  • Post Engaging Content Regularly: High-quality images, engaging captions, and regular posts keep your audience interested and encourage more interaction with your products.
  • Use Instagram Insights: Monitor which posts perform best and optimize your content strategy accordingly.
  • Leverage Instagram Stories and Highlights: Stories are incredibly engaging and perfect for promoting limited-time offers, while Highlights can be used to categorize and permanently showcase your products.
  • Encourage User-Generated Content: Encourage your customers to tag your brand and use a specific hashtag when posting about your products. Reposting this content can boost credibility and organic reach.


Integrating your Instagram with Shopify is a strategic move that can enhance your online store's visibility, engagement, and sales. By following the steps outlined in this guide and leveraging Instagram’s powerful selling features, you can turn your social media followers into loyal customers. Remember, the key to success lies in engaging content, strategic product tagging, and a seamless shopping experience.

Maximize this integration to unlock the full potential of your Shopify store on one of the world’s most popular social platforms.


  1. How long does it take for Instagram to approve my account for shopping?

    • Approval times can vary, but most accounts are reviewed within a few days. Ensure your account meets all requirements to avoid delays.
  2. Can I link my Instagram to multiple Shopify stores?

    • No, an Instagram business profile can only be connected to one Shopify store at a time.
  3. What if my country is not supported for Instagram Shopping?

    • Instagram continuously expands its support to more countries. Keep your account ready by meeting all other requirements, and watch for updates on newly supported locations.
  4. How can I track sales coming from Instagram?

    • Use Shopify’s analytics and Instagram Insights to track engagement and conversion metrics. You can also use UTM parameters on your product links for more detailed tracking.
  5. Can I sell services through Instagram Shopping?

    • Currently, Instagram Shopping is designed for selling physical goods. Services, digital products, and downloadable goods are not supported.