How to Generate Reviews on Shopify: Boost Your Store's Credibility

Table of Contents

  1. Introduction
  2. Crafting a Review-Friendly Shopify Store
  3. Leveraging Apps and Tools for Review Generation
  4. Engaging Strategies to Encourage Reviews
  5. Managing Reviews: The Good, the Bad, and the Ugly
  6. Conclusion
  7. FAQ Section

In the world of e-commerce, trust is a currency. As a Shopify store owner, one effective way to build this trust is through leveraging customer reviews. But how exactly can you generate reviews that not only reflect the quality of your products but also encourage new customers to make a purchase? In this comprehensive guide, we'll dive deep into strategies for amassing reviews on Shopify, enhancing your store's credibility, and ultimately driving sales.


Did you know that approximately 93% of customers read online reviews before deciding on a purchase? This staggering statistic highlights the undeniable power of customer feedback in the e-commerce sector. In a digital marketplace where buyers cannot physically interact with products before purchasing, reviews become the lifeline that bridges the gap between skepticism and trust. If you're running a Shopify store, generating authentic reviews is not just beneficial; it's crucial.

This article aims to equip you with actionable insights on effectively collating customer reviews on Shopify. From setting up a solid foundation that encourages feedback to leveraging third-party apps and engaging with your customers in creative ways, we've got it all covered. By the end of this read, you'll understand why reviews are pivotal for your business and how you can employ them to bolster your store's reputation.

Crafting a Review-Friendly Shopify Store

Before diving into strategies for generating reviews, it's essential to ensure that your Shopify store is primed for customer feedback. Here are a few foundational steps to set the stage:

1. Seamless Integration of Review Widgets

Ensure that your Shopify theme supports the seamless integration of review widgets. These widgets not only make leaving reviews a breeze for customers but also display reviews prominently, encouraging potential buyers. Consider using Shopify's Product Reviews app or explore third-party alternatives for additional features.

2. Incentivizing Feedback

One way to encourage your customers to leave reviews is by offering incentives. Discounts on future purchases, loyalty points, or free samples with their next order can significantly increase participation rates.

3. Simplifying the Review Process

The fewer steps to leave a review, the better. Optimize the review process to be as straightforward as possible, perhaps by sending direct links to the review page in follow-up emails.

Leveraging Apps and Tools for Review Generation

With the basics in place, it's time to explore tools and applications designed to facilitate the review process:

Shopify Product Reviews App

As a free tool offered by Shopify, this app allows you to add a customer review feature to your products. Its simplicity and direct integration make it an excellent starting point for new store owners.

Utilizing Third-Party Apps

For a more comprehensive approach, consider third-party apps like Yotpo or These offer advanced features like photo reviews, social sharing, and automated review request emails.

QR Codes for Physical Orders

For businesses that fulfill physical orders, including a QR code linking directly to the review page can significantly increase the likelihood of receiving feedback.

Engaging Strategies to Encourage Reviews

Beyond tools and apps, your approach to communication can also impact your review generation rate:

Personalized Post-Purchase Emails

Crafting personalized follow-up emails to check in on your customer's experience can make them feel valued and more likely to leave a review.

Social Media Engagement

Leverage your social media platforms to remind customers to leave reviews and share their experiences. Engaging directly with reviewers publicly can also highlight your customer-centric approach.

Offering Multi-Channel Support

Ensure that customers can easily get in touch with you across various channels. A positive resolution to any issues they face could turn an initially negative experience into a positive review.

Managing Reviews: The Good, the Bad, and the Ugly

Receiving reviews is just the first step; managing them effectively can define your brand's narrative. Here's how:

Acknowledging Positive Reviews

Thank customers for their positive feedback. This not only fosters a sense of community but also encourages repeat business.

Addressing Negative Feedback

Treat negative reviews as opportunities for improvement. Responding thoughtfully and offering resolutions can often turn detractors into advocates.

Displaying Reviews Strategically

Showcase glowing reviews prominently on your site, especially on product pages and the homepage. Consider integrating reviews into your marketing campaigns for added social proof.


Generating and managing reviews on your Shopify store might seem daunting, but it's a fundamental aspect of building trust and credibility online. By creating a review-friendly environment, leveraging the right tools, and maintaining an open dialogue with your customers, you can significantly enhance your store's appeal.

Remember, every review, whether positive or negative, is a testament to your brand's engagement with its customers. Embrace this feedback, learn from it, and let it guide you toward providing an unparalleled shopping experience.

FAQ Section

Q: How often should I request reviews from my customers?

A: Strike a balance by waiting a reasonable period after the purchase before requesting a review. Timing can depend on your product type; for instance, give customers enough time to use and experience your product.

Q: Can incentivizing reviews lead to biased feedback?

A: While incentives can boost review generation, transparency is key. Make it clear that you're seeking honest feedback, regardless of its nature.

Q: Should I remove negative reviews from my Shopify store?

A: It's advisable not to. Addressing and resolving issues highlighted in negative reviews can demonstrate your commitment to customer satisfaction, which can positively impact potential buyers.

Q: How can I increase the visibility of my reviews?

A: Utilize social proof by featuring reviews in email campaigns, on your store's homepage, and on social media platforms. Also, consider using SEO strategies to enhance the visibility of your reviews in search engine results.

Generating reviews on your Shopify store is an ongoing process that requires patience, effort, and a strategic approach. By adopting the practices outlined in this guide, you're well on your way to fostering a trustworthy brand that resonates with new and returning customers alike.