How Does Shopify Work With Instagram? Boost Your Sales in 6 Easy Steps

Table of Contents

  1. Introduction
  2. Why Shopify Instagram Integration Is Important for eCommerce Businesses?
  3. How to Link Shopify to Instagram: A Step-by-Step Guide
  4. Maximizing Your Sales: Tips & Tricks
  5. Conclusion
  6. FAQs about Shopify Instagram Integration

In the realm of online sales and marketing, integrating your Shopify store with Instagram is akin to discovering a golden ticket. This powerful conjunction not only elevates your brand's visibility but also serves as a direct pathway to transforming your Instagram followers into loyal customers. But how exactly does this integration work, and why is it crucial for your eCommerce success? Let's dive into the dynamic world of Shopify Instagram integration and unveil how to seamlessly link these platforms, thereby supercharging your sales strategy.


Imagine reaching out directly to a customer as they scroll through their Instagram feed, showcasing your products that they can purchase with just a few taps. That's the power of integrating Shopify with Instagram. In today’s digitally driven market, having a strong online presence on social media platforms, especially on Instagram, is not just an option but a necessity for eCommerce businesses.

In this comprehensive blog post, we will explore the intricacies of Shopify Instagram integration: why it's important, how to set it up, and some insider tips to maximize your sales potential through this channel. By the end, you'll have all the knowledge and tools at your disposal to create a seamless shopping experience for your Instagram audience, directly linking them to your Shopify store.

Why Shopify Instagram Integration Is Important for eCommerce Businesses?

In the ever-evolving landscape of digital marketing, aligning your Shopify store with Instagram is no longer a luxury—it's an essential step in harnessing the full potential of your online business. Here’s why this integration is pivotal:

  1. Unmatched Reach: With over a billion active users, Instagram provides a colossal platform to showcase your products to a global audience.
  2. Higher Engagement Rates: Instagram users are not just passive observers; they actively engage with brands, making it easier to build a community around your products.
  3. Visual Appeal: As a platform that thrives on visual content, Instagram allows you to creatively display your products, making it more enticing for users to make a purchase.
  4. Streamlined Shopping Experience: Integrating Shopify with Instagram simplifies the buying process, allowing users to shop directly from your Instagram posts and stories.

How to Link Shopify to Instagram: A Step-by-Step Guide

Connecting your Shopify store to Instagram may seem daunting, but by following these six straightforward steps, you can accomplish it with ease:

Step 1: Ensure Your Accounts Meet the Requirements

Before you dive in, make sure your business meets Instagram's eligibility criteria for setting up a shop. This includes having a Shopify store, an Instagram business account, and adhering to Instagram's commerce policies.

Step 2: Connect Your Instagram Business Account to Facebook

Since Instagram and Facebook are intertwined, you'll need to link your Instagram business account to your Facebook page. This is a crucial step, as it allows you to manage your sales channel more effectively.

Step 3: Set Up A Facebook Shop

Next, establish a Facebook Shop. This shop will serve as the foundation that enables you to tag products in your Instagram posts and stories, creating a seamless shopping experience for your followers.

Step 4: Link Your Facebook Shop with Shopify

By linking your Facebook Shop to Shopify, you ensure that your product catalog is synchronized across both platforms. This facilitates easy management and updates of your product listings directly from Shopify.

Step 5: Activate Instagram Shopping

With your Facebook Shop connected, you're now ready to activate Instagram Shopping. This feature empowers you to tag products in your Instagram content, driving direct sales from the platform.

Step 6: Tag Products in Your Instagram Content

Finally, start tagging your products in your Instagram posts and stories. This not just highlights your products but also provides a direct path for your followers to make a purchase, right from Instagram.

Maximizing Your Sales: Tips & Tricks

To fully capitalize on Shopify Instagram integration, consider these pro tips:

  • Leverage High-Quality Visuals: Use compelling images and videos to showcase your products in action.
  • Utilize Instagram Stories: Take advantage of this feature to offer exclusive deals, highlight new arrivals, or share behind-the-scenes content.
  • Engage with Your Followers: Respond to comments, messages, and engage with your community to build loyalty and trust.
  • Analyze & Optimize: Keep track of which posts generate the most engagement and sales, and adjust your strategy accordingly.


Integrating Shopify with Instagram is a strategic move that can significantly enhance your online store's visibility, engagement, and sales. By following the steps outlined above and employing the tips for maximizing your sales potential, you're well on your way to unlocking the full power of this dynamic duo. Embrace the opportunity to transform your Instagram followers into paying customers and watch your eCommerce business soar to new heights.

FAQs about Shopify Instagram Integration

Q: Do I need Shopify to sell on Instagram?
A: While you can sell on Instagram without Shopify, integrating the two platforms provides a more streamlined and efficient sales process.

Q: How can I use Shopify to manage selling on Instagram?
A: Through the Shopify dashboard, you can sync your product catalog, manage orders coming from Instagram, and gain valuable insights into your Instagram sales performance.

Q: How much does it cost to sell on Instagram with Shopify?
A: Apart from your usual Shopify subscription fees, there are no additional costs from Shopify to sell on Instagram. However, investing in Instagram ads can further boost your sales.

Q: How do I manage orders coming from Instagram?
A: Orders generated from Instagram can be managed directly within your Shopify dashboard, allowing for a unified order management system.