Exploring Shopify's Capabilities in Email Hosting and Forwarding

Table of Contents

  1. Introduction
  2. Shopify's Email Ecosystem: An Overview
  3. Setting Up Your Email with Shopify: A Step-by-Step Guide
  4. Maximizing Shopify Email for Marketing
  5. Conclusion
  6. FAQ

In the rapidly evolving landscape of online retail, communication channels between businesses and customers are pivotal for success. Among these channels, email remains a cornerstone, offering personalization, direct engagement, and extensive reach. It prompts an important question for many Shopify store owners: "Does Shopify offer email?" This blog post delves into Shopify's email functionalities, detailing its offerings and how merchants can effectively use email to enhance their shop's communication strategies.


Imagine launching your Shopify store, perfectly optimizing your products and design, only to realize that your communication tools might not be as integrated as you hoped. In today's digital marketplace, the ability to send and receive emails through your own domain isn’t just beneficial; it's often expected by customers seeking professional engagement. Shopify, a leading e-commerce platform, understands the importance of this communication channel. Yet, the question remains for many new and existing merchants: Does Shopify provide direct email hosting, or are third-party services required to fully leverage email functionalities?

This blog post aims to clear the air regarding Shopify's email services, exploring integrated features, third-party requirements, and practical steps to establish a seamless email communication system for your Shopify store. By the end, readers will have a comprehensive understanding of how to effectively use email with Shopify, ensuring a professional and efficient communication channel with their customer base.

Shopify's Email Ecosystem: An Overview

Shopify offers a range of tools designed to facilitate communication between merchants and their customers. However, when it comes to direct email hosting, Shopify's approach involves a blend of in-built features and integrations with third-party services.

Email Forwarding: A Shopify Solution

Out of the box, Shopify provides an email forwarding feature for store owners. This service allows merchants to create customizable email addresses that align with their domain (such as sales@yourstore.com), which then forwards incoming emails to a chosen personal email address. This feature is invaluable for maintaining a professional appearance with customers, without complicating the backend email management.

The Need for Third-Party Email Hosting Services

While email forwarding is a straightforward solution for receiving emails, Shopify does not offer direct email hosting. This means that for sending emails from your custom domain (thereby completing the professional loop), you will need to engage with third-party email hosting services like Google Workspace or Zoho Mail. These services seamlessly integrate with Shopify, allowing for a professional, branded email experience both for receiving and sending emails.

Setting Up Your Email with Shopify: A Step-by-Step Guide

Integrating a third-party email hosting service with your Shopify domain is straightforward but requires attention to detail. Here’s how you can go about it:

  1. Choose Your Email Hosting Service: Select a provider like Google Workspace or Zoho Mail based on your budget, needs, and preferences. Both options offer varying plans, including free tiers from Zoho, to cater to different business sizes and requirements.

  2. Verify Your Domain: Before configuring your email service with Shopify, ensure that your domain is verified within your chosen email hosting platform. This typically involves adding DNS records provided by the email host to your Shopify domain settings.

  3. Configure DNS Records: For your emails to be delivered successfully, add specific DNS records (such as SPF and DKIM records) to your Shopify domain. This process authenticates your emails, improving deliverability and reducing spam flagging.

  4. Test Your Setup: To ensure everything is configured correctly, send test emails to and from your newly set up custom email address. If you encounter issues, reviewing the DNS settings and consulting your email hosting provider's support are good initial steps.

Maximizing Shopify Email for Marketing

Besides managing your business email communication, Shopify offers a dedicated tool for email marketing - Shopify Email. This feature allows merchants to create, manage, and track email marketing campaigns directly within Shopify, harnessing the power of direct communication for promotional activities. While using Shopify Email, remember that the service integrates flawlessly with your store, enabling personalized and targeted marketing emails that can drive sales and engagement.


Shopify’s ecosystem supports a comprehensive approach to email communication, albeit with an emphasis on using third-party services for hosting. By leveraging Shopify's email forwarding feature and integrating with robust email hosting providers, merchants can achieve seamless, professional email communication under their brand's banner. Moreover, Shopify Email offers powerful marketing capabilities, enabling merchants to connect with their audience effectively. As we've seen, while Shopify might not offer direct email hosting, its suite of email tools and integrations provide a solid foundation for any e-commerce business's communication needs.


  1. Can I use my domain email without a third-party hosting service on Shopify? No, Shopify provides email forwarding, but for sending emails from your domain, you need a third-party email hosting service.

  2. Is Shopify Email free to use? Shopify Email offers a generous allowance of 10,000 free emails at the beginning of every month for store owners on the Basic, Shopify, Advanced Shopify, and Shopify Plus plans, with subsequent emails incurring a small fee.

  3. How long does it take to integrate a third-party email service with Shopify? The integration process itself is quick, but DNS changes can take up to 48 hours to propagate across the internet fully.

  4. Can Shopify help me set up my email hosting service? While Shopify's support guides provide comprehensive direction, Shopify Support cannot directly access third-party domain settings. For specialized help, contacting your email hosting provider is recommended.

  5. Does using a custom domain email address improve my store’s credibility? Yes, using a custom domain email address presents a more professional image, which can significantly impact customer trust and your brand’s credibility.