Does Shopify Own Oberlo? The Comprehensive Analysis of Shopify's Acquisitions and the Future of Dropshipping

Table of Contents

  1. Introduction
  2. The Framework of Dropshipping and Shopify's Role
  3. The Significance of the Acquisition
  4. The Evolution Post-Acquisition
  5. Current State and Future Directions
  6. FAQs


In the ever-evolving landscape of e-commerce, the synergy between platforms and applications can redefine how businesses operate online. One such relationship that garnered attention is between Shopify, a giant in the e-commerce arena, and Oberlo, a popular dropshipping app. This post delves into the intricate world of e-commerce solutions, focusing on the question: Does Shopify own Oberlo? We'll explore the acquisition's background, the reasons behind it, and its implications for entrepreneurs venturing into the dropshipping model.

Captivating Fact: Did you know that as of the latest updates, Shopify supports over 1,000,000 businesses in approximately 175 countries? This staggering number underscores the platform's significant impact on global e-commerce.

The Framework of Dropshipping and Shopify's Role

Before diving into the specifics, let's clarify what dropshipping entails. This business model allows you to sell products to customers without holding any inventory. When a sale is made, the product is shipped directly from the supplier to the customer's doorstep. Enter Shopify, an e-commerce platform that simplifies online store creation and management. Shopify has been pivotal in helping thousands of entrepreneurs worldwide launch and grow their online businesses efficiently.

Does Shopify Own Oberlo?

Yes, Shopify announced its acquisition of Oberlo in May 2017. This strategic move was a testament to Shopify's commitment to providing its merchants with the tools and resources necessary to succeed in the competitive world of e-commerce. The acquisition didn't just symbolize a merger of two platforms; it represented Shopify's embrace of the dropshipping business model, signaling a new era of opportunities for Shopify store owners.

The Significance of the Acquisition

The purchase of Oberlo by Shopify was more than a business transaction. It was a clear indication of Shopify's vision for the future of e-commerce. By integrating Oberlo's functionalities directly into its platform, Shopify offered its users a seamless way to add products from suppliers into their stores, making the initiation into the dropshipping business smoother and more accessible.

A Brief on Oberlo's Journey

Founded as an independent startup, Oberlo rapidly became a favorite among entrepreneurs for its ease of connecting Shopify stores with AliExpress suppliers. The app simplified the process of importing products, setting up pricing margins, and fulfilling orders, which made dropshipping accessible to a wider audience, including those with limited e-commerce or technical experience.

The Evolution Post-Acquisition

Post-acquisition, Shopify and Oberlo embarked on a mission to streamline the dropshipping process further. The integration allowed for better product management, a more straightforward setup for new entrepreneurs, and enhanced support structures. This acquisition also led to significant improvements in user experience, inventory management, and market reach for Shopify store owners.

The Impact on Entrepreneurs

For those venturing into e-commerce, the Shopify-Oberlo partnership provided a robust foundation to build their businesses upon. This combination offered a low-risk entry into the e-commerce space, as entrepreneurs could launch stores without the need for substantial upfront investment in inventory. Moreover, it democratized access to the global market, granting small businesses the opportunity to compete on the world stage.

Current State and Future Directions

As of the latest updates, Shopify continues to invest in tools and partnerships that further empower its merchants. The platform's commitment to enhancing the dropshipping experience signifies the potential for more integrations and innovations in the future. Entrepreneurs looking to start or scale their dropshipping businesses on Shopify can remain optimistic about new opportunities and tools designed to facilitate their success.

Conclusion: Embracing Change and Opportunities

The acquisition of Oberlo by Shopify marked a pivotal moment in the e-commerce landscape, highlighting Shopify's proactive approach to supporting its merchants. As e-commerce continues to evolve, the partnership showcases the importance of adaptability and the relentless pursuit of providing value to business owners. For entrepreneurs, the key takeaway is the vast potential for success when leveraging the combined strengths of Shopify and Oberlo, amidst the dynamic changes in the digital marketplace.


  1. Can I still use Oberlo with Shopify? As of current updates, Oberlo is integrated within Shopify, offering a seamless dropshipping experience to Shopify store owners.

  2. How has dropshipping changed since the acquisition? The Shopify-Oberlo acquisition has streamlined the dropshipping process, making it more accessible and efficient for entrepreneurs to launch and manage their online stores.

  3. Is Shopify exploring more acquisitions? While specific details of future plans remain confidential, Shopify's history of acquisitions suggests a continued interest in expanding its ecosystem to better serve its users.

  4. What challenges should new entrepreneurs be aware of when starting a dropshipping business on Shopify? New entrepreneurs should consider market research, niche selection, and customer service strategies crucial elements in building a successful dropshipping business on Shopify.