Does Shopify Make Shirts: Your Ultimate Guide to Starting a Print-On-Demand T-Shirt Business

Table of Contents

  1. Introduction
  2. Choosing a Niche and Designing Your Shirts
  3. Setting Up Your Shopify Store
  4. Marketing Your T-Shirt Business
  5. Handling Challenges and Scaling Your Business
  6. Conclusion


Let's address a burning question many aspiring entrepreneurs have: Does Shopify make shirts? While Shopify itself doesn't manufacture shirts, it provides a powerful platform to start your own print-on-demand t-shirt business, allowing you to design, sell, and ship t-shirts under your brand. This blog post will guide you through the journey of establishing a successful t-shirt business on Shopify, leveraging the platform's numerous tools and integrations specifically designed for apparel entrepreneurship. Whether you're an artist wanting to share your designs with the world or an entrepreneur seeking a profitable online business, you’re in the right place. Here, we'll delve into strategies for picking designs, finding the right print-on-demand partners, marketing your products effectively, and much more.

Choosing a Niche and Designing Your Shirts

The first step in launching your t-shirt business is identifying your niche. A niche will help you stand out in a crowded marketplace. Consider focusing on areas that resonate with specific communities, such as pop culture references, niche sports, or unique hobbies. Once you have your niche, it’s time to unleash your creativity. Shopify partners with various print-on-demand services like Printful and Printify, which not only print and ship your designs but also offer tools for creating t-shirt mockups. These platforms provide a library of shirt styles and colors, making it easy to visualize your final product.

Setting Up Your Shopify Store

After designing your shirts, you'll need an online storefront to sell them. Shopify shines in this aspect. Setting up a shop on Shopify is straightforward. Choose a theme that aligns with your brand, add your products, set up payment processing, and you’re nearly ready to launch. Importantly, integrate your store with a print-on-demand app. This seamless integration means that when an order is placed on your Shopify store, it's automatically forwarded to your printing partner, who then prints, packs, and ships the shirt directly to your customer.

Marketing Your T-Shirt Business

With your store up and running, it's time to attract customers. Effective marketing strategies are key to drawing in shoppers. Here are proven tactics:

  • Social Media Marketing: Platforms like Instagram and Facebook are perfect for showcasing your designs. Utilize hashtags, engage with your audience, and consider influencer partnerships to reach a wider audience.
  • SEO: Optimize your store's content for search engines to help potential customers find you. Use relevant keywords in your product titles and descriptions and create blog content related to your niche.
  • Email Marketing: Collect email addresses from your store visitors to keep them engaged with new designs, sales promotions, and exclusive deals.

Handling Challenges and Scaling Your Business

As your business grows, you might face challenges such as managing customer service, updating inventory, and creating new designs. Stay flexible and responsive. Use customer feedback to refine your products and service. Additionally, consider expanding your product range beyond t-shirts to include other apparel like hoodies and tank tops, or even non-apparel items such as mugs and posters.


  1. Is a t-shirt business profitable? Yes, with the right niche, designs, and marketing strategies, a t-shirt business can be highly profitable. Print-on-demand services also mean low upfront costs and no need for inventory storage.

  2. How many designs do I need to start? There's no fixed number. You can start with as few or as many designs as you like. The key is consistently releasing new designs to keep your store fresh and engaging.

  3. What are some of the best print-on-demand services? Printful, Printify, and Teelaunch are among the top-rated services for starting a t-shirt business on Shopify, each offering unique strengths.

  4. How do I market my t-shirt business? Effective strategies include social media advertising, search engine optimization (SEO), email marketing, and leveraging analytics to understand and engage your target audience.


Starting a t-shirt business on Shopify is an attractive opportunity for creative entrepreneurs. By choosing the right niche, utilizing the best print-on-demand services, and employing effective marketing strategies, you can build a brand that resonates with your audience. Keep designs fresh, listen to customer feedback, and always look for ways to improve and expand your offerings. With dedication and creativity, your Shopify t-shirt business can grow from a side hustle into a thriving online store.

Are you ready to make your mark in the world of online apparel? Start your Shopify t-shirt business today and turn your creative visions into a profitable reality.