Does Shopify Include Email? Your Comprehensive Guide

Table of Contents

  1. Introduction
  2. Email Services and Shopify: What’s on Offer?
  3. Setting Up Your Professional Email Address
  4. Conclusion
  5. FAQ Section

In the dynamic world of e-commerce, where creating a strong online presence is as crucial as the quality of the products you sell, the tools and services at your disposal can make a significant difference in how your brand is perceived. Among these tools, a professional email address stands out as a vital component of your business communication strategy. It's not only about the convenience of reaching out or being available; it's about branding, reliability, and essentially establishing a solid line of communication with your customers or potential clients. But when it comes to platforms like Shopify, one of the leading e-commerce solutions today, many new and even established merchants often find themselves asking, "Does Shopify include email?"


Picture this: You've set up your online store, curated your product listings, and are now gearing up to launch your brand into the digital marketplace. Everything on your checklist seems ticked, but then you realize the importance of having a business email that aligns with your domain. It’s like your online store’s virtual front door, inviting and professional. In an age where building trust online is paramount, having a “[yourname]@[yourstore].com” can be a game-changer. So, where does Shopify stand in providing this essential service?

In this blog post, we will delve deep into understanding the scope of Shopify's email services, what you truly get when you sign up with Shopify, and how to make the most out of it. Whether you're a business owner just starting or someone looking to switch your e-commerce platform, this guide is tailored to address your queries thoroughly.

Firstly, it's crucial to establish a clear understanding: Shopify, at its core, is designed to help you build, grow, and manage an online store. While the platform excels in offering a plethora of features for e-commerce, direct email hosting isn’t one of them. But that's just the tip of the iceberg. Let’s explore what Shopify does offer and how you can leverage third-party services to ensure your business’s email communications are as smooth and professional as your online store.

Email Services and Shopify: What’s on Offer?

When discussing Shopify and email services, two main components come to the forefront – Email forwarding and Shopify Email. Both play distinct roles in how you can manage your email communications through the platform.

Email Forwarding: The Basics

Shopify allows you to set up unlimited email forwarding addresses for your domain. This means if you buy or transfer a domain to Shopify, you can create email addresses like “contact@[yourstore].com”. However, these aren’t for sending emails from Shopify; instead, emails sent to these addresses can be forwarded to an existing email account, like your personal Gmail. This feature is particularly useful for receiving customer inquiries and maintaining a professional façade without needing a separate email hosting service.

Shopify Email: Marketing Made Easy

On the flip side, Shopify recently introduced "Shopify Email", a tool designed to streamline email marketing directly from your Shopify admin. This service includes customizable email templates, integration of brand assets, and straightforward campaign tracking, but it’s focused more on marketing than day-to-day communications. With Shopify Email, you can send emails from your domain with minimal setup, fostering brand consistency and engagement through beautifully crafted newsletters or promotions.

Setting Up Your Professional Email Address

  1. Choosing an Email Hosting Provider: Since Shopify doesn’t host emails directly, picking a third-party email hosting provider is your first step. Popular options compatible with Shopify include Google Workspace and Zoho Mail, each offering its own set of features and pricing plans.

  2. Connecting Your Domain to Shopify: If you haven’t already secured a domain through Shopify, you’ll need to either purchase one directly from the platform or transfer/manage an existing domain from another provider. This ensures your email address can reflect your store’s domain, reinforcing your brand’s identity.

  3. Configuring SPF and DKIM Records: To improve email deliverability and prevent your emails from landing in the spam folder, Shopify advises adding SPF and DKIM records. This technical step might sound daunting, but it’s essentially about verifying your domain to ensure emails sent from it are recognized as legitimate.

  4. Email Forwarding and Customization: Through Shopify’s domain settings, you can set up email forwarding to direct any messages sent to your professional email address to a personal inbox, ensuring you don’t miss customer interactions. Plus, with Shopify Email for marketing messages, customizing the “From” address enhances consistency across your communications.


Navigating the world of email communication as a Shopify merchant means understanding the platform's capabilities and limitations. While direct email hosting might not be in Shopify's repertoire, the solutions offered through email forwarding and Shopify Email provide a solid foundation for managing customer interactions and engaging audiences effectively.

Your journey doesn't stop at setting up an email address; it begins there. Leveraging professional email communications and marketing strategies can significantly impact how your brand is perceived and, ultimately, how it grows.

Embrace the tools at your disposal, explore third-party services for comprehensive email hosting, and never underestimate the power of a well-crafted email. Shopify has laid out the path; how you navigate it can redefine your online presence and propel your store to new heights.

FAQ Section

  1. Can I use Shopify to send and receive emails with my custom domain?

    • You cannot directly send and receive emails with Shopify. However, you can set up email forwarding for receiving messages and use Shopify Email for marketing communications.
  2. Is Shopify Email free to use?

    • Shopify Email offers a generous allotment of free sends each month, with any overages incurring a small fee. This allows merchants of all sizes to leverage email marketing effectively.
  3. How do I choose a third-party email hosting provider?

    • Consider factors like pricing, features, compatibility with Shopify, and ease of use. Google Workspace and Zoho Mail are popular options among Shopify merchants.
  4. Can I link my existing domain to Shopify for email purposes?

    • Yes, you can link an existing domain to Shopify. You'll need to update your DNS settings or transfer the domain to Shopify, depending on your situation.
  5. What steps can I take to improve email deliverability for my Shopify store?

    • Adding SPF and DKIM records, using Shopify's email templates for marketing campaigns, and opting for a reputable email hosting provider can significantly improve email deliverability.