Does Shopify Include Domain Name: A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Getting Started with Shopify Domains
  3. Does Shopify Automatically Include a Domain Name?
  4. Integrating Third-Party Domains with Shopify
  5. Considerations and Next Steps
  6. Conclusion
  7. FAQ Section

Have you ever pondered the essentials of establishing an online presence for your business? In today's digital age, having a strong online footing is as critical as the quality of your products or services. A core component of this online identity is your domain name - the web address that customers type into their browser to find your site. It's your virtual address and a pivotal part of your brand's digital identity. This brings us to a crucial question for many aspiring and current e-commerce business owners: Does Shopify include a domain name when setting up your store?


Imagine starting your journey into the world of e-commerce, and you stumble upon Shopify, a leading platform that promises to ease your path. You're on the verge of turning your dream into reality. However, as you dive into the process, you encounter a pivotal question: Does Shopify include a domain name, or is it something you need to source externally?

This article aims to provide an in-depth understanding of domain names within the Shopify ecosystem. We’ll explore the ins and outs of acquiring a domain through Shopify, managing it, and how it impacts your brand's online presence. By the end of this read, you'll have a clear understanding of Shopify's domain services, including some nuances that might not be evident at first glance. Join us as we navigate through this crucial aspect of your e-commerce journey, ensuring you make informed decisions that best suit your business needs.

Getting Started with Shopify Domains

Shopify simplifies the process of setting up an online store, including the aspect of acquiring a domain name. However, whether Shopify includes a domain name automatically comes with nuances.

Purchasing a Domain through Shopify

When you kickstart your Shopify store setup, you're presented with the option to buy a domain through Shopify. This integration is seamless, designed to manage all domain-related settings directly from your Shopify admin. This includes tasks like renewals and setting up email forwarding. However, it's key to note that Shopify domain purchases come with an annual fee. Each domain gets registered for one year at a time, with renewal options. It's also important to remember that once you choose a domain name and complete the purchase, changing it isn't an option, emphasizing the need for careful consideration during selection.

Domain Pricing and Availability

The cost of domains purchased through Shopify varies, depending on the Top-Level Domain (TLD) you select (e.g., .com, .net, .store). This diversity allows you to choose a TLD that best aligns with your brand identity and target market.

Managing Your Shopify Domain

Post-purchase, managing your domain is straightforward via the Shopify admin. Configuration for your new domain is automatic if it's the first you're adding to your store, meaning it becomes the primary web address customers see. If you have existing domains connected, the new domain redirects to the primary one.

Does Shopify Automatically Include a Domain Name?

To directly answer the question – no, Shopify does not automatically include a domain name with your store setup. New Shopify stores are assigned a URL by default. While this allows you to go live with your store immediately, a custom domain is recommended for building a professional and consistent brand image online.

Advantages of a Custom Domain

  • Brand Identity: A custom domain reinforces your brand, making it easier for customers to remember and revisit your store.
  • Professionalism: It projects a professional image to your customers, differentiating you from hobbyists or less serious competitors.
  • SEO Benefits: Custom domains contribute positively to your search engine optimization efforts, helping customers find you more easily.

Integrating Third-Party Domains with Shopify

If you already own a domain purchased from another provider, Shopify supports integration. This flexibility ensures that you can maintain your established web presence while leveraging Shopify's e-commerce features. It’s a straightforward process, with Shopify guiding you through redirecting your DNS settings to point to your Shopify store.

Considerations and Next Steps

Choosing the right domain – whether through Shopify directly or integrating an existing one – is a decision that should align with your brand and long-term business strategy. Consider your target audience, brand messaging, and potential SEO benefits as you decide.

Renewing and Managing Your Domain

Be mindful of the renewal process for your domain to ensure your online store remains accessible without interruption. Shopify sends reminders when your domain renewal is due, but keeping track of the expiry date is a good practice.


While Shopify does not automatically include a domain name with your store setup, it offers a streamlined process to purchase or integrate one. A custom domain is vital for solidifying your brand identity, building customer trust, and enhancing your search engine visibility. By carefully selecting and managing your domain within the Shopify ecosystem, you position your online business for success.

FAQ Section

Can I transfer an existing domain to Shopify?

Yes, you can transfer your existing domain to Shopify. This process centralizes your store’s elements, simplifying domain management through your Shopify admin.

What happens if I don’t renew my domain?

Failure to renew your domain before its expiry leads to it becoming inactive. This means customers cannot find your website until renewal. It may also become available for others to purchase if not renewed within a specific grace period.

How can I improve my store’s SEO with a custom domain?

A custom domain contributes to SEO through brand consistency and authority. Using relevant keywords in your domain name can also enhance discoverability. Regularly updated, quality content further amplifies SEO efforts.

Are there any restrictions on what domain name I can choose with Shopify?

Your chosen domain must be available and not infringe on any trademarks. Beyond that, creativity in aligning your domain with your brand is encouraged.