Shopify Store Data Importers: Matrixify vs EZ Importer ‑ Order Importer

Table of Contents

  1. Introduction
  2. How Does Matrixify Work?
  3. How Does EZ Importer ‑ Order Importer Work?
  4. How Much Does Matrixify Cost?
  5. How Much Does EZ Importer ‑ Order Importer Cost?
  6. Cost Analysis: Matrixify vs. EZ Importer ‑ Order Importer
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Data is the backbone of any successful ecommerce venture, with store data importers playing a pivotal role. These applications streamline the process of transferring voluminous and complex datasets, ensuring accuracy and efficiency. In the bustling marketplace of Shopify, the agility offered by data importers can profoundly influence a store's ability to adapt and thrive. Today, we delve into two robust solutions: Matrixify and EZ Importer ‑ Order Importer. These tools simplify the daunting task of data management, offering comprehensive features and seamless platform integrations, ultimately elevating the merchant experience.

How Does Matrixify Work?

Matrixify is a heavyweight when it comes to managing and migrating store data. It supports a wide array of data including products, customers, and orders. Particularly beneficial for stores in transition or undergoing scaling, Matrixify handles massive file sizes — up to 10 GB. Whether a small boutique or a sprawling enterprise, its features like batch import, scheduling, and a variety of supported file formats assure a tailored approach to data management. Businesses can automate routine updates and migrations, making Matrixify an indispensable ally in optimizing store operations. For example, a merchant transitioning from WooCommerce to Shopify could use Matrixify to import their entire product catalog with ease, mitigating the risk of data loss or input errors.

How Does EZ Importer ‑ Order Importer Work?

EZ Importer ‑ Order Importer targets the specific niche of order data importation. It is the go-to for merchants needing to migrate large order volumes to Shopify, reducing the tedium of manual entry. Its column mapping system ensures that data slots accurately into Shopify's fields. The app is critically acclaimed for its user-friendly nature and flexible credit system, which allows for risk-free trial and error. It proves particularly valuable for businesses integrating orders from crowd-funding campaigns or transitioning from platforms like Wix or Squarespace. For instance, a business integrating Kickstarter orders into Shopify would find EZ Importer's template system economizes time and effort, enabling a smoother transition.

How Much Does Matrixify Cost?

Cost-effectiveness is paramount in choosing data management tools. Matrixify's "Demo" plan, though free, offers limited data handling capabilities — perfect for a fresh startup testing the waters. Scaling up, the "Basic" plan at $20/month supports up to 5,000 products, a fit for small to medium-sized businesses. The "Big" plan at $50/month allows for substantial growth, while the "Enterprise" tier at $200/month offers unlimited data handling at accelerated speeds without restrictions, tailored for large-scale commercial endeavors. While there are no hidden fees, businesses should appraise these tiers to align with their operational needs and growth trajectory.

How Much Does EZ Importer ‑ Order Importer Cost?

EZ Importer presents a distinct pricing strategy. Free to install, it operates on a credit-based system, starting at $25 for 100 orders. With 50 initial credits provided that never expire, it caters to fluctuating demands. This pay-per-use model affords flexibility, particularly appealing to businesses with irregular order import needs. Additional cost depends on the volume of orders being managed. Thus, the financial investment aligns closely with usage, which can be an efficient system for small or seasonal businesses.

Cost Analysis: Matrixify vs. EZ Importer ‑ Order Importer

Comparing the two, Matrixify offers structured monthly plans, whereas EZ Importer hinges on a credit system. Startups may favor Matrixify's free tier for exploratory purposes, but may swing to EZ Importer for its no-commitment starting phase as order volume grows. Conversely, high-volume businesses might lean towards Matrixify's unlimited plan for flat-rate financial predictability. Both applications offer value, but in different contexts and scales, underscoring the need for businesses to evaluate costs against their specific needs.

User Reviews & Customer Support Insights

Is Matrixify Good?

Matrixify’s 4.9-star rating across 419 reviews indicates a strong customer satisfaction. Users likely commend the breadth of data handling and customization options, translating to a favorable review average. Lauds for customer support could be inferred, suggesting attentive and effective service contributes to the app’s high standing.

Is EZ Importer ‑ Order Importer Good?

With a perfect 5-star rating from 102 reviews, EZ Importer ‑ Order Importer may resonate with users for its straightforward interface and specialized function. The credit system could earn approval for its adaptability and fairness, and sterling customer support is hinted at by this impeccable rating.

User Preference: Matrixify or EZ Importer ‑ Order Importer?

While both apps exhibit high user satisfaction, Matrixify’s larger review volume may suggest a broader utilization. Preferences might be attributed to Matrixify's expansive feature set versus EZ Importer's focused offering, with choices potentially hinging on the specific data management needs of the users.

Integration and Compatibility Comparison

Matrixify Integrations:

Matrixify integrates with Google Shopping, Sheets, and various storage solutions like Dropbox, enhancing its appeal through convenience and flexibility. The ease with which it collaborates with these platforms likely improves operational efficiency and data flow, bolstering its position as a robust data management solution.

EZ Importer ‑ Order Importer Integrations:

EZ Importer stands out with its no-fuss CSV integration, invaluable for merchants importing from a broad swath of platforms like Kickstarter and Wix. This streamlined approach underscores EZ Importer's commitment to hassle-free user experiences, a gold standard for businesses advocating simplicity.


In summary, both Matrixify and EZ Importer ‑ Order Importer offer impressive features that cater to varied demands within the Shopify ecosystem. Matrixify emerges as a versatile tool capable of handling large data sets, while EZ Importer is admired for its focused approach and pay-as-you-go pricing. User reviews reflect satisfaction with both, hinting at strong customer support. Strengths & Weaknesses: Matrixify excels with its vast feature spectrum and scalability, though complexity might daunt novices. EZ Importer shines in user-friendliness and cost management, potentially limiting for very large scale operations. Recommendations: Consider Matrixify for extensive, varied data management needs and when operational scale justifies a monthly investment. Conversely, EZ Importer is the prudent choice for targeted order import tasks where cost flexibility aligns with irregular data handling requirements. Balancing the virtues of each, business owners can select the app that best matches their store data importer needs with confidence.

Still Searching for the Right Fit?

Are you on the quest for the perfect tool to enrich your Shopify store with enhanced functionality? We know the landscape can be vast and, at times, perplexing. But fret not— we've got something that might just be the missing piece to your puzzle.

Why Choose Accentuate Custom Fields?

Developed by the diligent team at Accentuate Digital, Accentuate Custom Fields is much more than your standard data importer. Since its launch on November 8, 2016, it has evolved into a versatile solution that empowers you to tailor your store precisely the way your business demands.

Key Features of Accentuate Custom Fields:

  • Customization Galore: Define advanced field types tailored to your needs, be it checkboxes, dates, or multi-language text fields.
  • Seamless Integration: Enjoy a tool that works hand in hand with your Shopify admin for a stress-free, intuitive experience.
  • Media Handling Excellence: Utilize sophisticated image resize, crop, and transformation options directly in your site's Liquid code.
  • Data Management Made Simple: Sync field definitions and transfer data effortlessly between stores using familiar tools like Excel.

How Does It Fit into Store Data Importers?

While Accentuate Custom Fields isn't your conventional store data importer, it's a robust complement that accompanies such apps. Data is at the core of every e-commerce operation, and this app ensures that once your data is imported through any importing solution, you can extend, display, and leverage this data in ways that drive conversions and showcase your brand's unique value.

Transparent and Flexible Pricing:

Embracing a 30-day free trial, Accentuate Custom Fields provides ample opportunity to explore its features. With a foundational free plan and additional tiered pricing structures, you can select the level of functionality that aligns with your business size and aspirations.

What Are Merchants Saying?

With a remarkable rating of 4.8 from 86 reviews, it's clear that merchants appreciate the value Accentuate Custom Fields brings to their online stores. Praises revolve around its user-friendliness, effective support team, and transformative impact on the presentation and management of their e-commerce data.

Ready to Accentuate Your Store?

We understand the indispensable role of data in crafting a personalized and efficient online shopping experience. Thus, despite the plethora of choices in the Shopify app marketplace, we stand by the robust, versatile capabilities of Accentuate Custom Fields— a solution designed to give your store that bespoke edge it deserves.

If you're looking to step beyond the conventional limits and propel your Shopify store to new heights of customization and prowess, take the leap with Accentuate Custom Fields.

Explore Accentuate Custom Fields and unlock your store's potential today!

Your store's future is waiting to be shaped. Are you ready to define it?