Shopify Store Data Importers Apps: Matrixify vs Filey ‑ Files Backup & Export

Table of Contents

  1. Introduction
  2. How Does Matrixify Work?
  3. How Does Filey ‑ Files Backup & Export Work?
  4. How Much Does Matrixify Cost?
  5. How much does Filey ‑ Files Backup & Export cost?
  6. Cost Analysis: Matrixify vs. Filey ‑ Files Backup & Export
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


In a digital environment where time is of the essence and the efficient management of e-commerce data dictates success, store data importers are not just tools—they are crucial allies for business sustainability. These apps play an integral role in improving operational flows, enhancing customer experiences, and expanding the horizons of data manipulation with minimal effort. Today, we will juxtapose two prominent players in this domain: Matrixify and Filey ‑ Files Backup & Export. Both are celebrated for their robust features and user-friendly design, but let's delve deeper into their individual capabilities and their impact on the e-commerce experience.

How Does Matrixify Work?

Matrixify shines as a comprehensive solution for Shopify store data management by allowing bulk imports, exports, updates, and migrations of various data types. This versatility is vital for businesses that need to handle operations on a grand scale. Features facilitating data management in high volumes cater to startups, SMEs, and large corporations alike. For instance, for a growing store deciding to revamp its product lineup, Matrixify can import and export tens of thousands of products, collections, and customers efficiently. Larger enterprises can utilize the app to migrate massive datasets from platforms like Magento or WooCommerce, making it a powerhouse for data transformation and store evolution. Each pricing tier is configured to suit the diverse needs of businesses. 'Demo' caters to those testing the waters, while 'Enterprise' is tailored for corporations requiring significant firepower, offering unlimited data handling capabilities and expedited processing speeds.

How Does Filey ‑ Files Backup & Export Work?

Filey offers a more streamlined approach. Primarily focusing on the backup and export of Shopify store files, including product images and videos, Filey makes it easy for users to operate with a click. Its simple user interface is perfect for businesses seeking a straightforward solution to protect and transfer their digital assets. The Basic plan provides ample functionality for startups to manage their digital content, while the Pro plan extends the service to include both downloading and uploading of data files—a boon for shops in the midst of scaling up.

How Much Does Matrixify Cost?

In the cost-sensitive world of e-commerce, choosing the right service at the right price is critical. Matrixify offers a tiered pricing strategy. The 'Demo' plan is free but limited in scope. The 'Basic' plan at $20/month hits a sweet spot for a budding business requiring extensive import/export capabilities. The 'Big' plan at $50/month and 'Enterprise' at $200/month ascend in offerings proportionate to the price, with no hidden fees, ensuring that businesses can scale without concerns about escalating costs.

How much does Filey ‑ Files Backup & Export cost?

On the pursuit of simplicity, Filey's pricing model is straightforward with two tiers: the Basic at no cost and the Pro plan at $4.99/month. The latter unlocks the capability to upload files, an essential feature for stores exploring growth and needing to transfer content regularly. With no additional costs, Filey ensures that data backup and transfer do not come with financial burdens.

Cost Analysis: Matrixify vs. Filey ‑ Files Backup & Export

Comparing these two apps presents a clear delineation in scope and scalability. Matrixify's gradient pricing accommodates a wider range of business needs, whereas Filey focuses on providing essential services at minimal cost.

User Reviews & Customer Support Insights

Is Matrixify good?

Given the 4.9-star rating from 419 reviews, it seems that Matrixify does well in fulfilling its promises. Factors like comprehensive data import/export capabilities likely contribute to its high rating. In a scenario where a retailer requires immediate mass updates to product metafields, the imperative of intuitive functionality becomes clear. Efficient customer service further reinforces satisfaction.

Is Filey ‑ Files Backup & Export good?

Mirroring Matrixify's 4.9-star rating but with 184 reviews, Filey's user experience also appears favorable. With its simpler model, users likely value the ease of use and effective file management system it provides. Backing up critical data seamlessly can reduce stress and increase operational confidence, possibly echoed in these positive reviews.

User Preference: Matrixify or Filey ‑ Files Backup & Export?

The higher number of reviews for Matrixify may suggest a broader user base or longer market presence. Users might be swaying towards apps that offer extensive features that cater to a variety of data management needs. However, Filey's equal rating on a focused capability indicates a strong preference among a certain user demographic for specialized services.

Integration and Compatibility Comparison

Matrixify Integrations:

Matrixify plays nicely with a suite of tools including Google Shopping and Dropbox, broadening its appeal with the convenience these integrations bring. Such capabilities can exponentially increase the efficiency of data management workflows.

Filey ‑ Files Backup & Export Integrations:

As of the latest information, Filey does not list specific integrations, which implies it serves as a standalone tool designed to executetasks independently without reliance on external platforms. For some businesses, this might simplify operations, whereas others may find the lack of integration a limitation in workflow continuity.


Conclusively, Matrixify stands out with its expansive feature set and tailored plans, catering to businesses of all sizes and needs. Filey's straightforward approach to data backup and export earns it a place for those requiring simplicity and efficiency. Reviews for both apps are stellar, but the sheer volume for Matrixify may indicate a higher adoption due to its multifunctional nature. In terms of strengths, Matrixify's feature richness and scalability support it as the app of choice for comprehensive data management needs. Conversely, Filey's strength lies in its simplicity and focused functionality, providing a no-frills solution for file backup and export. Ultimately, for businesses requiring detailed and varied data management support, Matrixify is likely the superior choice. However, for those seeking a hassle-free way to manage store files and nothing more, Filey is an excellent cost-effective option. The decision hinges on the specific needs and scale of your operations within the Shopify platform.

Still Searching for the Right Fit?

Are you on the quest for the perfect tool to enrich your Shopify store with enhanced functionality? We know the landscape can be vast and, at times, perplexing. But fret not— we've got something that might just be the missing piece to your puzzle.

Why Choose Accentuate Custom Fields?

Developed by the diligent team at Accentuate Digital, Accentuate Custom Fields is much more than your standard data importer. Since its launch on November 8, 2016, it has evolved into a versatile solution that empowers you to tailor your store precisely the way your business demands.

Key Features of Accentuate Custom Fields:

  • Customization Galore: Define advanced field types tailored to your needs, be it checkboxes, dates, or multi-language text fields.
  • Seamless Integration: Enjoy a tool that works hand in hand with your Shopify admin for a stress-free, intuitive experience.
  • Media Handling Excellence: Utilize sophisticated image resize, crop, and transformation options directly in your site's Liquid code.
  • Data Management Made Simple: Sync field definitions and transfer data effortlessly between stores using familiar tools like Excel.

How Does It Fit into Store Data Importers?

While Accentuate Custom Fields isn't your conventional store data importer, it's a robust complement that accompanies such apps. Data is at the core of every e-commerce operation, and this app ensures that once your data is imported through any importing solution, you can extend, display, and leverage this data in ways that drive conversions and showcase your brand's unique value.

Transparent and Flexible Pricing:

Embracing a 30-day free trial, Accentuate Custom Fields provides ample opportunity to explore its features. With a foundational free plan and additional tiered pricing structures, you can select the level of functionality that aligns with your business size and aspirations.

What Are Merchants Saying?

With a remarkable rating of 4.8 from 86 reviews, it's clear that merchants appreciate the value Accentuate Custom Fields brings to their online stores. Praises revolve around its user-friendliness, effective support team, and transformative impact on the presentation and management of their e-commerce data.

Ready to Accentuate Your Store?

We understand the indispensable role of data in crafting a personalized and efficient online shopping experience. Thus, despite the plethora of choices in the Shopify app marketplace, we stand by the robust, versatile capabilities of Accentuate Custom Fields— a solution designed to give your store that bespoke edge it deserves.

If you're looking to step beyond the conventional limits and propel your Shopify store to new heights of customization and prowess, take the leap with Accentuate Custom Fields.

Explore Accentuate Custom Fields and unlock your store's potential today!

Your store's future is waiting to be shaped. Are you ready to define it?