Shopify Direct Marketing - Other Apps: Zoko ‑ WhatsApp Catalog & API vs BestChat ‑ Live Chat & Chatbot

Table of Contents

  1. Introduction
  2. How Does Zoko ‑ WhatsApp Catalog & API Work?
  3. How Does BestChat ‑ Live Chat & Chatbot Work?
  4. How Much Does Zoko ‑ WhatsApp Catalog & API Cost?
  5. How Much Does BestChat ‑ Live Chat & Chatbot Cost?
  6. Cost Analysis: Zoko ‑ WhatsApp Catalog & API vs. BestChat ‑ Live Chat & Chatbot
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Direct marketing has become a pivotal strategy, with 72% of consumers claiming they respond only to marketing messages tailored to their interests. In this digital era, direct marketing apps have revolutionized customer engagement, providing businesses with tools to deliver personalized experiences seamlessly. Among these, Zoko ‑ WhatsApp Catalog & API and BestChat ‑ Live Chat & Chatbot stand out for their integration capabilities and potent impact on customer interactions. Let's delve into their offerings and the benefits they bring to Shopify stores.

How Does Zoko ‑ WhatsApp Catalog & API Work?

Zoko is not just a WhatsApp interface; it's a robust platform designed for sales, support, and marketing teams. With the ability to automate order notifications, broadcast messages, and even facilitate payment through WhatsApp, Zoko serves as a comprehensive tool for Shopify businesses of all sizes. The app’s USP lies in its WhatsApp catalog synchronization, allowing seamless display of products, and a no-code chatbot builder for increased engagement. Small businesses benefit from efficient customer support, while larger enterprises leverage bulk messaging for greater outreach.

How Does BestChat ‑ Live Chat & Chatbot Work?

BestChat provides an interactive live chat experience coupled with AI-driven chatbot services. Through real-time visitor tracking and the ability to manage multiple store integrations, BestChat offers a highly personalized customer interaction platform. Simple yet effective, the app fits well with businesses that aim to establish a closer connection with their customers, enhancing both sales and support. Its multilingual support and customization options make it a versatile fit for both burgeoning and established businesses.

How Much Does Zoko ‑ WhatsApp Catalog & API Cost?

In the competitive realm of direct marketing, cost efficiency is paramount. Zoko offers a Premium plan at $4.99/month. Features include cart recovery, order notifications, a Click to Chat button, and a marketing opt-in through WhatsApp—all requiring a paid ZOKO account. Limitations have not been provided, suggesting that the plan is quite comprehensive within the price point. Effective for SMEs and scalable for larger enterprises, there might be additional costs for expanded usage.

How Much Does BestChat ‑ Live Chat & Chatbot Cost?

BestChat is accessible via a Free plan that encompasses live chat, multilingual support, and chatbot services. Fit for any website, it provides a cost-free solution to enhance customer interactions and support for businesses at any stage—especially startups and small businesses seeking to scale their customer service without upfront investment.

Cost Analysis: Zoko ‑ WhatsApp Catalog & API vs. BestChat ‑ Live Chat & Chatbot

When equating Zoko’s affordable pricing to BestChat’s free offering, it's clear that BestChat is aimed at users seeking a no-cost entry-point into direct marketing. Zoko's Premium plan, however, offers extensive features that could justify the expense for businesses requiring advanced WhatsApp marketing tools. The determining factor for cost efficiency may lie in the specific needs of each business's marketing strategy.

User Reviews & Customer Support Insights

Is Zoko ‑ WhatsApp Catalog & API Good?

The starry 4.8 rating from 156 reviews indicates that Zoko’s users are reaping significant benefits. Likely praised for its WhatsApp integration and comprehensive feature set, the high rating could also be a nod to the perceived value of Zoko's customer support, although specific mentions are absent from the data provided.

Is BestChat ‑ Live Chat & Chatbot Good?

BestChat holds an equally remarkable 4.8-star rating, albeit from slightly fewer reviews at 122. This quantitative feedback suggests a high level of satisfaction, potentially hinting at the efficacy of its live chat and chatbot, ease of use, and robustness despite being a cost-free service.

User Preference: Zoko ‑ WhatsApp Catalog & API or BestChat ‑ Live Chat & Chatbot?

Both apps boast near-equal ratings, but Zoko leads slightly in user quantity. This slight edge may reflect a preference among users with more advanced marketing needs, which Zoko caters to with its specialized WhatsApp features. BestChat appears to hold its ground well in the market, favored for its no-frills and cost-effective solution.

Integration and Compatibility Comparison

Zoko ‑ WhatsApp Catalog & API Integrations:

Zoko’s integration suite is impressive, linking seamlessly with WhatsApp, Instagram, Facebook Messenger, and more. These integrations enable a unified communication experience augmenting customer interaction potential. There's no explicit feedback provided, but the array of integrations suggests a user-friendly approach.

BestChat ‑ Live Chat & Chatbot Integrations:

BestChat flexes its compatibility muscle by integrating with OpenAI and ChatGPT, indicating a forward-thinking adoption of AI technologies. This enables the app to offer real-time, intelligent conversational capabilities with customers, enhancing the support experience.


Zoko and BestChat offer unique strengths in the Shopify direct marketing arena. Zoko stands out for its WhatsApp-centric features catering to robust marketing and sales activities, while BestChat shines with its live chat capabilities suited for real-time customer engagement. Both have garnered user appreciation, as reflected in their ratings and reviews. For businesses requiring extensive WhatsApp functionality, Zoko presents a valuable tool, whereas BestChat is an excellent starter for those embarking on direct marketing strategies with an eye on budget-friendliness and AI chat functionalities. Choose wisely to align with your business goals and customer outreach aspirations.

Still Searching for the Right Fit?

Discover the streamlined efficiency of SC Customer Tagging to elevate your direct marketing strategy within Shopify's robust ecosystem.

Introducing SC Customer Tagging by Shop Circle

When it comes to direct marketing in e-commerce, personalization and segmentation are crucial for standing out and connecting meaningfully with customers. SC Customer Tagging, developed by Shop Circle, offers a sophisticated approach to customer interactions on Shopify.

Key Features of SC Customer Tagging

Automated Customer Segmentation

Apply and remove tags automatically based on customer behavior. Craft customer segments with ease using multi-condition workflows tailored to your business needs.

Seamless Integration

Works harmoniously with powerful tools like Shopify Flow, Zapier, Zapiet, and Segment, creating a connected and efficient marketing framework.

Custom Workflows & Emails

Automate your marketing and customize your customer communications. Use the smart tags to facilitate targeted campaigns and workflows.

These features are designed to save time, reduce manual errors, and create a personalized shopping experience for your clientele.

Why We Recommend SC Customer Tagging

Not only does SC Customer Tagging streamline your marketing efforts with automation, but it also ensures your messages reach the right ears. With the right tags in place, you can:

  • Boost Engagement: Trigger the most relevant emails and campaigns for different customer segments.
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  • Improve Customer Retention: By understanding and catering to customer behaviors, you can increase satisfaction and loyalty.

Pricing Structure

SC Customer Tagging understands that businesses come in different sizes and has a pricing plan to suit each one:

  • Free Plan: Perfect for getting started, with a 1-day free trial to explore the app's features.
  • Additional Plans: As you scale, choose from several tiered paid plans that offer expanded capabilities and support.

Please note that additional charges may apply depending on your chosen plan.

Merchant Feedback

With a sterling 5-star rating from 72 reviews, SC Customer Tagging has proven to be an invaluable asset for businesses. Merchants appreciate the app for its impact on targeted marketing and customer retention.

Find Your Marketing Match

Has your quest for the ultimate direct marketing tool led you to a dead end? SC Customer Tagging is your solution. Its powerful features, varied pricing, and positive reviews make it an outstanding choice for businesses of all magnitudes.

Ready to transform how you connect with your customers? Explore SC Customer Tagging today and experience the difference that smart segmentation and automation can make in your marketing strategy.

Your customers are not all the same; why should your marketing be?