Shopify Direct Marketing - Other Apps: Back In Stock ‑ Restock Rocket vs WhatsApp Button by EAZE

Table of Contents

  1. Introduction
  2. How Does Back In Stock ‑ Restock Rocket Work?
  3. How Does WhatsApp Button by EAZE Work?
  4. How Much Does Back In Stock ‑ Restock Rocket Cost?
  5. How much does WhatsApp Button by EAZE cost?
  6. Cost Analysis: Back In Stock ‑ Restock Rocket vs. WhatsApp Button by EAZE
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that in the vast sea of e-commerce, the tools you provide your customers can significantly impact retention and conversion rates? Direct marketing apps on platforms like Shopify offer a plethora of options to improve customer engagement and ultimately boost sales. Back In Stock ‑ Restock Rocket and WhatsApp Button by EAZE are two Shopify apps that enhance customer interaction by leveraging notifications and communication. These apps integrate seamlessly with your store, extending its capabilities and enriching the customer experience.

How Does Back In Stock ‑ Restock Rocket Work?

Back In Stock ‑ Restock Rocket is a versatile app that aims to capitalize on customer interest in your most popular products, even when they're out of stock. It benefits businesses by allowing customers to sign up for restock alerts. The features span from customizable 'Notify me' buttons to integrated 'back in stock' alerts via email, SMS, or push notifications. The application caters to a range of businesses, from small startups to large enterprises. The ability to customize these features to match a brand upscales the marketing game of any business, fostering a higher engagement and potentially increasing sales. A budding enterprise, for example, could leverage the free plan to build a subscriber list, while a larger business might use the API integration in the Standard plan to seamlessly sync with their existing infrastructure.

How Does WhatsApp Button by EAZE Work?

With WhatsApp's user base crossing billions, the WhatsApp Button by EAZE taps into this platform to provide a direct line of communication between a Shopify store and its customers. The app adds a customizable WhatsApp chat button to your shop, empowering customers to easily contact you. Its utility ranges from real-time customer service for startups to managing high volumes of customer interactions for larger businesses. With its easy customization and analytics through Google Integration, WhatsApp Button by EAZE is a cost-effective solution for enhancing customer interaction across all business sizes.

How Much Does Back In Stock ‑ Restock Rocket Cost?

Cost is a pivotal factor for any business considering an app integration. Back In Stock ‑ Restock Rocket's pricing tiers cater to a wide range of business needs. The 'Start' plan offers the basics at no cost, ideal for startups. The 'Lite' plan at $10 per month introduces additional features like removing branding and supporting multiple languages, suitable for growing businesses. Advanced capabilities such as custom email templates are reserved for the 'Standard' ($29/month) and 'Premium' ($49/month) plans, appealing to larger enterprises seeking comprehensive solutions. These higher tiers do not introduce additional costs, contributing to a transparent and predictable pricing model.

How much does WhatsApp Button by EAZE cost?

In contrast, WhatsApp Button by EAZE keeps it simple with just two tiers. The Free plan provides basic functionality, perfect for those newly establishing their business online. The Pro plan, at $0.89/month, introduces a set of enhancements like a greeting message and the ability to track clicks via Google Analytics. The low-cost nature of EAZE's plans makes it accessible for businesses of any size, eliminating the worry of significant financial commitments while offering an immediate boost in customer engagement.

Cost Analysis: Back In Stock ‑ Restock Rocket vs. WhatsApp Button by EAZE

Comparing the cost of these apps unveils distinct value propositions. Back In Stock provides a comprehensive suite for restock management across multiple price points, while WhatsApp Button by EAZE delivers chat functionality at an incredibly accessible price. It's apparent that each app services its own niche effectively. Businesses must weigh whether their priority is detailed inventory and notification management or straightforward customer communication when considering these apps.

User Reviews & Customer Support Insights

Is Back In Stock ‑ Restock Rocket good?

With a stellar 5-star rating from 401 reviews, it is suggested that users find significant value in Back In Stock ‑ Restock Rocket. The features that resonate with users most likely include the depth of customization and the comprehensive alert system. The 24x7 help indicates a commitment to strong customer support, potentially contributing to the app's high praise.

Is WhatsApp Button by EAZE good?

WhatsApp Button by EAZE boasts a 4.9-star rating from 214 reviews, indicating high satisfaction among its users. The ease of setup and customization options are likely key factors in its favorable reviews. The application's focus on a single platform might limit the scope compared to a multi-channel approach, but this singular focus translates into robust, reliable functionality within its domain.

User Preference: Back In Stock ‑ Restock Rocket or WhatsApp Button by EAZE?

Based on the average ratings and review counts, both apps enjoy positive reputations among Shopify store owners. The slightly higher review count for Back In Stock might reflect a greater need for restock management features, or simply longer market presence. However, the near-perfect rating of WhatsApp Button by EAZE suggests that users who need its specific features are equally satisfied.

Integration and Compatibility Comparison

Back In Stock ‑ Restock Rocket Integrations:

Back In Stock integrates with Klaviyo, enabling advanced marketing automation and customer segmentation. The integration process is user-friendly and adds a powerful dimension to direct marketing efforts as it syncs with email marketing campaigns effortlessly.

WhatsApp Button by EAZE Integrations:

WhatsApp Button by EAZE's primary integration is with WhatsApp, extending the ease with which customers can communicate with your brand. The integration is smooth and enables effective customer support and sales through a universally recognized messaging platform.


When considering Direct Marketing - Other apps like Back In Stock ‑ Restock Rocket and WhatsApp Button by EAZE, it's clear that both have considerable strengths. The former excels in notification and restock management, while the latter specializes in direct customer communication. User reviews suggest both apps are held in high regard for their respective features and efficiency. Strengths & Weaknesses: Back In Stock shines with its multi-channel notification system and detailed customization, but it may offer more functionality than needed for very small businesses. WhatsApp Button by EAZE stands out for its singular focus on WhatsApp communication, making it a budget-friendly and focused tool for customer engagement. Recommendations: For businesses prioritizing detailed inventory management and automated alerts, Back In Stock ‑ Restock Rocket is a robust choice. WhatsApp Button by EAZE, on the other hand, is ideal for those seeking a straightforward, budget-friendly means of improving customer communication. The selected app will depend on which aspect of direct marketing you wish to bolster: the intricacies of restock notification or the simplicity of customer messaging.

Still Searching for the Right Fit?

Discover the streamlined efficiency of SC Customer Tagging to elevate your direct marketing strategy within Shopify's robust ecosystem.

Introducing SC Customer Tagging by Shop Circle

When it comes to direct marketing in e-commerce, personalization and segmentation are crucial for standing out and connecting meaningfully with customers. SC Customer Tagging, developed by Shop Circle, offers a sophisticated approach to customer interactions on Shopify.

Key Features of SC Customer Tagging

Automated Customer Segmentation

Apply and remove tags automatically based on customer behavior. Craft customer segments with ease using multi-condition workflows tailored to your business needs.

Seamless Integration

Works harmoniously with powerful tools like Shopify Flow, Zapier, Zapiet, and Segment, creating a connected and efficient marketing framework.

Custom Workflows & Emails

Automate your marketing and customize your customer communications. Use the smart tags to facilitate targeted campaigns and workflows.

These features are designed to save time, reduce manual errors, and create a personalized shopping experience for your clientele.

Why We Recommend SC Customer Tagging

Not only does SC Customer Tagging streamline your marketing efforts with automation, but it also ensures your messages reach the right ears. With the right tags in place, you can:

  • Boost Engagement: Trigger the most relevant emails and campaigns for different customer segments.
  • Enhance Efficiency: Minimize the time spent on manual tasks, allowing you to focus on strategy and growth.
  • Improve Customer Retention: By understanding and catering to customer behaviors, you can increase satisfaction and loyalty.

Pricing Structure

SC Customer Tagging understands that businesses come in different sizes and has a pricing plan to suit each one:

  • Free Plan: Perfect for getting started, with a 1-day free trial to explore the app's features.
  • Additional Plans: As you scale, choose from several tiered paid plans that offer expanded capabilities and support.

Please note that additional charges may apply depending on your chosen plan.

Merchant Feedback

With a sterling 5-star rating from 72 reviews, SC Customer Tagging has proven to be an invaluable asset for businesses. Merchants appreciate the app for its impact on targeted marketing and customer retention.

Find Your Marketing Match

Has your quest for the ultimate direct marketing tool led you to a dead end? SC Customer Tagging is your solution. Its powerful features, varied pricing, and positive reviews make it an outstanding choice for businesses of all magnitudes.

Ready to transform how you connect with your customers? Explore SC Customer Tagging today and experience the difference that smart segmentation and automation can make in your marketing strategy.

Your customers are not all the same; why should your marketing be?