Shopify Content marketing - Other Apps: Instafeed ‑ Instagram Feed vs Vidjet ‑ Shoppable Videos

Table of Contents

  1. Introduction
  2. How Does Instafeed ‑ Instagram Feed Work?
  3. How Does Vidjet ‑ Shoppable Videos Work?
  4. How Much Does Instafeed ‑ Instagram Feed Cost?
  5. How much does Vidjet ‑ Shoppable Videos cost?
  6. Cost Analysis: Instafeed ‑ Instagram Feed vs. Vidjet ‑ Shoppable Videos
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


In the burgeoning landscape of e-commerce, where 93% of consumers consider visual appearance to be a key deciding factor in their shopping decisions, it's imperative for online retailers to present their products in the most engaging and captivating ways possible. Shopify app developers have risen to the challenge by offering a bevy of tools that breathe life into online storefronts. Two such apps revolutionizing the realm of visual content marketing are Instafeed ‑ Instagram Feed and Vidjet ‑ Shoppable Videos. With their sleek integration capabilities and the power to enhance the e-commerce experience, these apps not only drive engagement but also streamline the path from product discovery to purchase. Instafeed leverages the visual nature of Instagram to provide store owners with a dynamic gallery of shoppable images that mesh seamlessly with the aesthetic of their store. Vidjet, on the other hand, harnesses the influential power of video to convert viewers into buyers, right from the get-go. These innovative solutions exemplify the enduring trend of integrating social content within e-commerce platforms to amplify sales and build trusting relationships with customers.

How Does Instafeed ‑ Instagram Feed Work?

Instafeed is a testament to simplicity and elegance. As a Shopify plugin, it allows merchants to effortlessly display their Instagram content directly on their stores in either grid or slider formats. Businesses—from fledgling startups to expansive enterprises—can utilize this tool to repurpose their social feeds into shoppable galleries, providing authenticity and fostering a community of followers. The app introduces features like video support, the ability to tag products, and a variety of layouts that are auto-optimized for any device. Startups can leverage these functionalities to establish credibility, while larger companies can use multiple feeds and extensive filtering to curate an Instagram presence that mirrors their brand's ethos. In scenarios where consumers are seeking social proof before making a purchase, Instafeed's galleries can serve as a testimonial wall, exhibiting real-life product applications and customer satisfaction that reassure and persuade potential buyers.

How Does Vidjet ‑ Shoppable Videos Work?

Vidjet takes on content marketing from a different angle, focusing on interactive video content. This potent tool encapsulates everything from importing videos from varied sources to publishing them at scale across web pages. The suite of features it presents, including white-label videos and real-time analytics, serve as an arsenal for businesses to track performance and convert views into sales. Small enterprises may benefit from a straightforward starter plan, enhancing their pages with engaging videos that capture attention. Larger operations can revel in the capacity to bulk-embed videos, manage content across multiple domains, and explore deeper engagements with assisted implementation. For instance, an online retailer can optimize the Vidjet player to unveil product functionality through video, leading directly to increased time on site and improved conversion rates.

How Much Does Instafeed ‑ Instagram Feed Cost?

Investing in a cost-effective approach to content marketing is pivotal for e-commerce success. Instafeed promises exactly this with its tiered pricing structure. Merchants can experiment with the free version, scaling up to the Pro Plan at $6/month, or the Plus Plan at $19/month as their needs grow. Each plan adds layers of functionality such as product tagging and unlimited feeds, with the Pro and Plus plans well-catered to businesses looking for greater customization and a more refined visual strategy. While there are no additional costs or hidden fees, each plan is intricately designed to align with the varying requirements of modern e-shops.

How much does Vidjet ‑ Shoppable Videos cost?

Vidjet's pricing encompasses four distinct plans. The Starter at $49/month allows for 30 videos, catering to emerging brands. The Growth level at $99/month, Scale at $199/month, and Pro at $299/month provide incrementally more video views, usage across multiple domains, and comprehensive features like white-label videos. Each tier builds on the last, affording businesses the flexibility to select a plan that aligns with their strategic vision and audience reach. There is an evident upward scale in capacity and support that can serve as a growth ladder for businesses eager to make a powerful impact through video content.

Cost Analysis: Instafeed ‑ Instagram Feed vs. Vidjet ‑ Shoppable Videos

The pricing strategies of Instafeed and Vidjet underscore their distinct value propositions. Instafeed's cost-efficient model is compelling for budget-conscious businesses keen on creating a social storefront. In contrast, Vidjet's higher entry price point reflects its sophisticated video-based engagement tools, which could yield a higher ROI for stores with established traffic looking to leverage video to improve on-site conversions and sales. Both apps offer trial periods, allowing merchants to test the waters before committing financially. For those evaluating the long-term utility of images versus video in relation to their cost, Instafeed proves to be the more affordable route for a visually dynamic store. However, for stores aiming to capitalize on the undeniable influence of video, Vidjet can offer immersive experiences that potentially justifies its premium pricing.

User Reviews & Customer Support Insights

Is Instafeed ‑ Instagram Feed good?

With an applaudable 4.9-star rating from 1425 reviews, Instafeed's user feedback paints a picture of excellence in functionality and user satisfaction. Clients praise its ease of use and the ability to transform their Instagram feed into an interactive shopping experience with minimal fuss. Good customer support can significantly sway user satisfaction, and it appears that Mintt Studio has a firm grasp on this aspect, providing swift assistance and updates to maintain their app's high standing.

Is Vidjet ‑ Shoppable Videos good?

The flawless 5-star rating out of 100 reviews suggests that Vidjet's users are enjoying its features and experiencing seamless interactions. The app's promise to convert videos into direct sales seems to resonate well with its user base. The high rating indicates an appreciation for Vidjet's capacity to offer a modern shopping experience and comprehensive customer support. Feedback suggests that merchants value the level of engagement and conversion optimization facilitated by the app.

User Preference: Instafeed ‑ Instagram Feed or Vidjet ‑ Shoppable Videos?

While both Instafeed and Vidjet have high ratings, the larger number of reviews for Instafeed may hint at a wider adoption or longer market presence. This doesn't discount the individual strengths of each app. User preference largely depends on the shop owner’s content strategy and audience engagement goals, with Instafeed leaning towards businesses with a strong Instagram presence and Vidjet toward those prioritizing immersive video content.

Integration and Compatibility Comparison

Instafeed ‑ Instagram Feed Integrations:

Instafeed’s key integrations include Instagram and Facebook, central to the app’s functionality for social engagement. Its smooth integration with Shopify themes and the variety of supported languages cater to a diverse clientele. These integrations streamline the process of syncing a merchant’s social content with their online store, enhancing the user experience.

Vidjet ‑ Shoppable Videos Integrations:

Vidjet flaunts a robust set of integrations, including Klaviyo and various Google services, in addition to its ability to incorporate videos from TikTok and YouTube. These integrations afford retailers a degree of flexibility and scalability, ensuring videos are not just engaging but also strategically placed and analyzed for performance, thus contributing to a cohesive and effective marketing ecosystem.


When dissecting the offerings of Instafeed ‑ Instagram Feed and Vidjet ‑ Shoppable Videos, it's evident that both apps cater to the visual-centric buying habits of modern consumers in the realm of content marketing. Instafeed holds the fort with its solid rating and extensive track record, while Vidjet—although newer—commands attention with its unparalleled focus on video content. In evaluating their strengths and weaknesses, Instafeed's accessibility and cost-effectiveness contrast with Vidjet's advanced video functionalities and premium pricing. These features complement different business needs—Instafeed is the go-to for image-centric brands aiming for cost efficiency, and Vidjet is the powerhouse for businesses that are ready to invest in video-centric engagement to achieve higher conversion rates. These observations suggest that smaller businesses or those beginning their foray into online content marketing may lean towards Instafeed for its approachability and affordability. For established retailers, or those with a clear video marketing strategy, Vidjet represents an investment into an immersive and potentially lucrative customer experience. Each app has carved out its niche within Shopify's content marketing arsenal, and the decision to choose one over the other boils down to the individual business goals, budget constraints, and desired customer engagement trajectory.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store, selecting the right app can be a crucial decision. If you're focused on content marketing and are on the hunt for a versatile application to elevate your customer engagement, allow us to introduce the Hulk Form Builder by

Key Features of Hulk Form Builder

Hulk Form Builder is designed to aid you in crafting powerful and customized forms without the need for any coding skills. Here are some standout features that truly make a difference:

  • Diverse Form Types: Whether you need a simple contact form or a more complex survey, Hulk Form Builder has got you covered.
  • Customization at its Core: Adjust every element of your form to match the aesthetics of your store, ensuring a seamless user experience.
  • Google reCaptcha Integration: Say goodbye to spam with Google's reCaptcha that protects your forms from fraudulent submissions.
  • Robust Compatibility: Works smoothly with Shopify's latest themes as well as integrates with a suite of essential services like Klaviyo, Stripe, and many more.
  • Mobile Responsive: In today's mobile-first world, this app guarantees that your forms will look great and function perfectly on any device.
  • Storage and File Uploads: Generous storage options for uploading multiple files and images, making data collection comprehensive and user-friendly.
  • Conditional Logic: Create dynamic forms that adapt based on user input, providing a personalized experience.

Why Hulk Form Builder is a Strong Recommendation

Our recommendation of Hulk Form Builder stems from its synergy with content marketing strategies. By engaging customers through various form types and capturing data that informs your marketing campaigns, you can create more targeted and effective content. The ease of use and robust customization options can significantly enhance the interactivity of your Shopify store, contributing to a more engaging content marketing effort.

Pricing Structure

While we offer a free plan to get you started, the following tiers provide escalating features to match your business's growth:

  • Basic Plan: Suitable for start-ups and new shops.
  • Pro Plan: Tailored to growing businesses aiming for broader reach.
  • Advanced Plan: Designed for high-volume stores needing more complex forms and integrations.

For detailed pricing information and to find the plan that best suits your needs, please visit the app page.

Merchant Feedback

With more than 1,057 reviews boasting a stellar 4.9 rating, merchants have expressed great appreciation for Hulk Form Builder's user-friendly interface and the ability to create complex forms effortlessly. The impeccable customer support and the free plan's range of features are also highly regarded.


Are you ready to optimize your Shopify store with an app that can align perfectly with your content marketing strategy? Embrace the power of personalized, responsive, and beautifully integrated forms with the Hulk Form Builder. Start crafting your perfect form today!

Remember, the perfect form could be the key to unlocking a closer connection with your customers and driving your content marketing to new heights.