Shopify Content Marketing - Other Apps: Instafeed ‑ Instagram Feed vs Fontify: Google & Custom Fonts

Table of Contents

  1. Introduction
  2. How Does Instafeed ‑ Instagram Feed Work?
  3. How Does Fontify: Google & Custom Fonts Work?
  4. How Much Does Instafeed ‑ Instagram Feed Cost?
  5. How Much Does Fontify: Google & Custom Fonts Cost?
  6. Cost Analysis: Instafeed ‑ Instagram Feed vs. Fontify: Google & Custom Fonts
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Visual content and typography are not mere embellishments on a website; they speak volumes about a brand’s identity. In the world of Shopify e-commerce, the aesthetic appeal of online stores heavily influences purchasing decisions. Content marketing apps that enhance a store’s visual appeal, therefore, play a pivotal role in converting visitors into customers. Two such Shopify apps, Instafeed ‑ Instagram Feed and Fontify: Google & Custom Fonts, empower store owners to tailor their sites’ look and feel to perfection. Both apps offer seamless integration capabilities, backed by robust features that elevate user experience and engagement.

How Does Instafeed ‑ Instagram Feed Work?

Instafeed is a testament to understanding that engaging visuals lead to enhanced customer engagement. It magnetizes the user interface with custom shoppable Instagram feeds. Such feeds incorporate photos, Reels, and videos in a grid or slider layout, directly contributing to the store’s social proof and offering subtle nudges towards purchase decisions. The Pro and Plus plans introduce more advanced features such as tagging products in posts, enabling an automatic product feed, and providing unlimited feeds with the flexibility of filtering by hashtags. These elements unite to deliver a rich, interactive experience, proving invaluable for businesses of any size – ranging from emerging startups to bustling enterprises. Users can kickstart an immersive content strategy that bolsters their offerings in content marketing.

How Does Fontify: Google & Custom Fonts Work?

With Fontify, Shopify store owners have the adept ability to customize the typography of their websites swiftly. This flexibility encompasses the entire webpage or specific sections, allowing for a truly bespoke font experience. Fontify’s user-friendly interface enables access to an extensive library of Google fonts or the possibility to upload custom fonts — a feature particularly inviting for businesses seeking a distinguished brand identity. Given that a uniform visual language strengthens brand recognition, Fontify’s promise to deliver a consistent and professional store aesthetic makes it a cogent choice regardless of the company's scale.

How Much Does Instafeed ‑ Instagram Feed Cost?

Cost efficiency is crucial, especially for e-commerce platforms where margins can significantly influence profitability. Instafeed caters to this concern with its free tier that offers video support and an auto-optimized layout among other features. For businesses seeking more sophisticated capabilities, the Pro Plan, at $6 a month, and the Plus Plan, at $19 a month, scale up the offerings. The Pro Plan is tailored for growing businesses with features like tags, videos autoplay, and a three-day trial to evaluate the service. The Plus Plan takes it up a notch, targeting larger enterprises with its tagged posts and unlimited feeds.

How Much Does Fontify: Google & Custom Fonts Cost?

Fontify keeps it simplified with a free to install offer, which includes access to a suite of free Google fonts. For those desiring a leap into comprehensive brand personalization, Fontify provides custom fonts at $3 a month or a discounted annual rate of $29. This affordable entry to custom fonts makes it accessible for even the smallest of businesses to carve out a unique online identity. However, for those who are content with the vast array of Google fonts, the app remains cost-free.

Cost Analysis: Instafeed ‑ Instagram Feed vs. Fontify: Google & Custom Fonts

A thorough cost-benefit analysis of Instafeed and Fontify reveals that while they target different aspects of visual customization, both tend to offer substantial value at their respective price points. Both apps come with trial periods, allowing businesses to assess utility prior to fully committing. Whether improving visual content or typography, the afforded enhancements must align with the intended user experience and the scale of operation within the e-commerce platform.

User Reviews & Customer Support Insights

Is Instafeed ‑ Instagram Feed Good?

Garnering an average rating of 4.9 stars from 1425 reviews, Instafeed arguably holds significance in the content marketing domain. It is likely that users highly value its ease of setup, diverse visual offerings, and the ability to increase engagement and conversions. Customer support often plays a hidden role in such high ratings, as prompt and helpful service greatly enhances user satisfaction.

Is Fontify: Google & Custom Fonts Good?

Similarly, Fontify's 4.9 star-rating across 1009 reviews suggests a robust approval from its user base. Users may appreciate the enhanced site personalization options, ease of use, and the flexibility it offers for branding. Again, effective customer support could be a critical contributor to such positive feedback.

User Preference: Instafeed ‑ Instagram Feed or Fontify: Google & Custom Fonts?

While both apps boast nearly identical high ratings, Instafeed pulls ahead slightly with a greater number of reviews, implying a broader user base and, potentially, a wider acceptance. However, the preference can also be attributed to the specific needs of the Shopify store, such as the value placed on visual content versus typographical customization.

Integration and Compatibility Comparison

Instafeed ‑ Instagram Feed Integrations:

Instafeed shores up its integration capabilities with Instagram and Facebook, offering store owners amplified social media synergy. Easy integration translates to a seamless blend of social content into the shopping experience.

Fontify: Google & Custom Fonts Integrations:

Fontify equally boasts impressive compatibility, integrating with apps like EComposer and Loox. This ensures branding remains consistent across various store elements and that the typography aligns neatly with all Shopify themes and apps.


Instafeed ‑ Instagram Feed and Fontify: Google & Custom Fonts bring distinctive strengths to the Shopify app landscape. Instafeed excels in delivering dynamic visual content, bolstering customer engagement through social proof. Fontify stands out in providing comprehensive typographic control, ensuring a consistent brand voice. User reviews reflect a high level of satisfaction with both apps, with Instafeed having a slight edge in user base size. Lastly, both apps indicate robust integration capabilities, though each caters to a different aspect of the store's aesthetic presentation. The choice between the two would depend on whether a store prioritizes stunning visuals or cohesive typography to strengthen its content marketing strategy.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store, selecting the right app can be a crucial decision. If you're focused on content marketing and are on the hunt for a versatile application to elevate your customer engagement, allow us to introduce the Hulk Form Builder by

Key Features of Hulk Form Builder

Hulk Form Builder is designed to aid you in crafting powerful and customized forms without the need for any coding skills. Here are some standout features that truly make a difference:

  • Diverse Form Types: Whether you need a simple contact form or a more complex survey, Hulk Form Builder has got you covered.
  • Customization at its Core: Adjust every element of your form to match the aesthetics of your store, ensuring a seamless user experience.
  • Google reCaptcha Integration: Say goodbye to spam with Google's reCaptcha that protects your forms from fraudulent submissions.
  • Robust Compatibility: Works smoothly with Shopify's latest themes as well as integrates with a suite of essential services like Klaviyo, Stripe, and many more.
  • Mobile Responsive: In today's mobile-first world, this app guarantees that your forms will look great and function perfectly on any device.
  • Storage and File Uploads: Generous storage options for uploading multiple files and images, making data collection comprehensive and user-friendly.
  • Conditional Logic: Create dynamic forms that adapt based on user input, providing a personalized experience.

Why Hulk Form Builder is a Strong Recommendation

Our recommendation of Hulk Form Builder stems from its synergy with content marketing strategies. By engaging customers through various form types and capturing data that informs your marketing campaigns, you can create more targeted and effective content. The ease of use and robust customization options can significantly enhance the interactivity of your Shopify store, contributing to a more engaging content marketing effort.

Pricing Structure

While we offer a free plan to get you started, the following tiers provide escalating features to match your business's growth:

  • Basic Plan: Suitable for start-ups and new shops.
  • Pro Plan: Tailored to growing businesses aiming for broader reach.
  • Advanced Plan: Designed for high-volume stores needing more complex forms and integrations.

For detailed pricing information and to find the plan that best suits your needs, please visit the app page.

Merchant Feedback

With more than 1,057 reviews boasting a stellar 4.9 rating, merchants have expressed great appreciation for Hulk Form Builder's user-friendly interface and the ability to create complex forms effortlessly. The impeccable customer support and the free plan's range of features are also highly regarded.


Are you ready to optimize your Shopify store with an app that can align perfectly with your content marketing strategy? Embrace the power of personalized, responsive, and beautifully integrated forms with the Hulk Form Builder. Start crafting your perfect form today!

Remember, the perfect form could be the key to unlocking a closer connection with your customers and driving your content marketing to new heights.