Shopify Buy One Get One (BOGO) Apps: Wide Bundles ‑ Quantity Breaks vs Upsellio ‑ BOGO & Free Gifts

Table of Contents

  1. Introduction
  2. How Does Wide Bundles ‑ Quantity Breaks Work?
  3. How Does Upsellio ‑ BOGO & Free Gifts Work?
  4. How Much Does Wide Bundles ‑ Quantity Breaks Cost?
  5. How much does Upsellio ‑ BOGO & Free Gifts cost?
  6. Cost Analysis: Wide Bundles ‑ Quantity Breaks vs. Upsellio ‑ BOGO & Free Gifts
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that promotional strategies like BOGO can result in a sales lift of more than 200%? Within e-commerce platforms, BOGO deals significantly drive customer acquisition and retention, while enhancing the shopping experience. This highly effective sales strategy can be executed seamlessly through dedicated Shopify apps designed to make these offers not only manageable but also more attractive to customers. Enter the fray, Wide Bundles — Quantity Breaks and Upsellio — BOGO & Free Gifts; two Shopify apps that extend an array of options in the BOGO landscape. In a market where customer engagement is key, these apps stand out for their multifaceted capabilities which not only incentivize purchases but also dovetail perfectly with various other e-commerce tools and systems.

How Does Wide Bundles ‑ Quantity Breaks Work?

Wide Bundles — Quantity Breaks revolutionizes the traditional approach to volume sales and bundled offers. It allows you to sidestep the variant selector, directly implementing a widget that simplifies the buying process. This proves particularly advantageous for businesses as it paves the way for increased conversion rates and revenue. Key features include the ability to create unlimited offers, integration with leading Shopify apps, and complete customization to align with your store's brand aesthetic. Businesses of all sizes can reap the rewards of this functionality, as it affords the flexibility necessary to tailor unique offers. Particularly for larger enterprises, features like swatch colors, badges, and price per unit indicate a nuanced understanding of diverse market needs. The utility of these features extends to specific scenarios. Imagine you're running a holiday sale, and need to quickly generate appealing bundle offers that resonate with the festive spirit. Wide Bundles' customization options allow for a seamless thematic fit, promoting a more enticing shopping experience.

How Does Upsellio ‑ BOGO & Free Gifts Work?

Upsellio — BOGO & Free Gifts operates on a similar premise but takes a straightforward, pop-up driven approach to upselling and cross-selling. By embedding straightforward BOGO, Buy X Get Y, and free gift options into a variety of store pages, it enhances the visibility of offers and potentially the propensity of customers to engage with them. The app shines through its simplicity and agility. For smaller ventures or startups seeking to establish a robust incentive program without the complexities, Upsellio can be the go-to solution. The analytics section is an added boon, tracking sales and conversions directly associated with the app's initiatives — a critical feature for any business monitoring its promotional efficacy.

How Much Does Wide Bundles ‑ Quantity Breaks Cost?

In the quest for cost-effective solutions, the affordability and value of BOGO apps are paramount. Wide Bundles ‑ Quantity Breaks offers a Basic Plan at $18 per month and an Advanced Plan at $36 per month. The Basic Plan caters to businesses needing fundamental bundle offers, while the Advanced Plan serves growing enterprises seeking enhanced branding and customization. No additional fees are indicated, which speaks volumes about the app's transparency and potential value.

How much does Upsellio ‑ BOGO & Free Gifts cost?

Interestingly, Upsellio ‑ BOGO & Free Gifts does not provide specific pricing tiers. This could either imply a single-tiered approach or a customized pricing strategy depending on a business's specific needs. Nevertheless, the absence of pricing information requires potential users to inquire directly, which may be considered a hurdle in the decision-making process.

Cost Analysis: Wide Bundles ‑ Quantity Breaks vs. Upsellio ‑ BOGO & Free Gifts

Comparatively, Wide Bundles offers a transparent and predictable pricing scheme, which for many businesses is a lucrative feature. The absence of published pricing for Upsellio can be off-putting, but may also suggest more personalized solutions. The real value of each will depend on the unique requirements of the user and how these align with the app’s capabilities and costs.

User Reviews & Customer Support Insights

Is Wide Bundles ‑ Quantity Breaks good?

A stellar 4.9-star rating from 757 reviews depicts a robust user satisfaction with Wide Bundles. Customers likely appreciate the customizable nature of the app and its integration capabilities, converging seamlessly with other sales and marketing tools. The high rating also hints at the efficacy of customer support, a crucial facet of post-purchase user experience.

Is Upsellio ‑ BOGO & Free Gifts good?

With a decent 4.5-star rating from 124 reviews, Upsellio ‑ BOGO & Free Gifts stands firm in the market. While it has fewer reviews, the positive feedback could indicate ease of use and simplicity in creating compelling sales promotions, albeit with less insight into customer support compared to Wide Bundles.

User Preference: Wide Bundles ‑ Quantity Breaks or Upsellio ‑ BOGO & Free Gifts?

Wide Bundles appears to be more favored by users based on the number of reviews and higher ratings, which may reflect broader feature sets and more robust customer support. Conversely, Upsellio's reviews suggest a solid but more niche user base, possibly due to its more straightforward approach to BOGO offers.

Integration and Compatibility Comparison

Wide Bundles ‑ Quantity Breaks Integrations:

This app boasts integration with a suite of complementary tools, such as GemPages and PageFly, which enhance its flexibility and potential to create a deeply integrated shopping experience. These integrations suggest a strong compatibility with existing platforms, streamlining the addition of new sales strategies to a Shopify store.

Upsellio ‑ BOGO & Free Gifts Integrations:

Currently, Upsellio does not list any specific integrations. While this might hint at a standalone approach, it could limit the app's interoperability within a broader e-commerce ecosystem and may necessitate more manual processes.


Both Wide Bundles — Quantity Breaks and Upsellio — BOGO & Free Gifts serve pivotal roles in equipping Shopify merchants with effective tools to launch BOGO offers. Wide Bundles stands out for its extensive customization, integration capacity, and highly positive user feedback. Meanwhile, Upsellio caters to those seeking a straightforward and potentially bespoke BOGO solution. Considering strengths and user satisfaction, Wide Bundles edges out with a more comprehensive offer. However, for businesses prioritizing simplicity or those requiring a customized pricing approach, Upsellio may be the better fit. Ultimately, the choice hinges on aligning app capabilities with specific business objectives and operational workflows.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store's offering with Buy One, Get One (BOGO) deals, it's vital to have the tools that allow for seamless product customization and options. While BOGO apps focus on promotions, the SC Product Options app by Shop Circle goes a step further, providing in-depth product customization that can be an excellent complement to any promotion you run.

Key Features

SC Product Options (formerly known as Bold) offers an arsenal of tools to enrich your product pages:

  • Limitless customization: Introduce infinite variants and options.
  • Advanced conditional logic: Exhibit smart and related product choices.
  • Color swatches and variant images: Make it visually appealing and user-friendly.
  • Text boxes and file uploads: Cater to personalized customer requests.
  • Reduce returns: Offer exact customization to minimize unnecessary returns.

Why We Recommend SC Product Options

Selecting the right app to complement your BOGO deals and overall business strategy is crucial. Here’s why we stand behind SC Product Options:

  1. Enhance Product Value: By offering tailored options, you add intrinsic value to your products, which can work hand-in-hand with BOGO deals to provide customers more reasons to purchase.
  2. Upsell Opportunity: This tool can be the engine behind increased Average Order Values (AOV) by promoting complementary customized products alongside BOGO offers.
  3. High Compatibility: The app's compatibility with other Shopify services ensures a smooth operational flow within your store.
  4. Customer Satisfaction: Customization can lead to higher satisfaction as customers receive products tailored to their specific needs.

Pricing Structure

Whatever your store's size, there's a plan that fits:

  • Basic: For $14.99/month, unlock unlimited options and round-the-clock support.
  • Premium: At $39.99/month, you get everything from Basic plus upsell features and more advanced customization capabilities.
  • Developer: Experiment with the app for free on your dev store, and only start paying once you go live.

Merchant Feedback

A strong average rating of 4.7 stars garners trust, and feedback from merchants highlights the value SC Product Options adds — both to the store management process and the bottom line.


A BOGO deal attracts, but the ability to thoroughly personalize a product is what endears customers to your brand. Hence, integrating SC Product Options into your Shopify store could be the differentiator you need.

Ready to elevate your customers' shopping experience? Explore SC Product Options today and see how a simple integration can lead to meaningful outcomes for your store.