Shopify Buy One Get One (BOGO) Apps: Wide Bundles ‑ Quantity Breaks vs Engines ‑ Discount Box

Table of Contents

  1. Introduction
  2. How Does Wide Bundles ‑ Quantity Breaks Work?
  3. How Does Engines ‑ Discount Box Work?
  4. How Much Does Wide Bundles ‑ Quantity Breaks Cost?
  5. How Much Does Engines ‑ Discount Box Cost?
  6. Cost Analysis: Wide Bundles ‑ Quantity Breaks vs. Engines ‑ Discount Box
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


In the competitive landscape of online retail, merchants are always seeking innovative strategies to increase average order value (AOV) and customer engagement. One such tactic, the Buy One Get One (BOGO) promotion, has proven to be a powerful tool to incentivize purchases, earning its place as a staple promotion style. Enter the world of BOGO apps, designed to nimbly mechanize these deals within e-commerce platforms. Two such apps, Wide Bundles ‑ Quantity Breaks and Engines ‑ Discount Box, stand out on Shopify for enriching the user experience with their breadth of BOGO and discount options. By integrating seamlessly with other platforms and offering a host of customization features, they significantly impact the way Shopify store owners execute promotions.

How Does Wide Bundles ‑ Quantity Breaks Work?

Wide Bundles ‑ Quantity Breaks is a Shopify app developed by Mat De Sousa, engineered to heighten the AOV of a store by offering a range of bundle deals and quantity discounts. This app simplifies the purchase process by integrating variant selectors into a widget, which in turn can enhance conversion rates. Its key features include an array of customizable options like swatch colors, badges, corner banners, and a suite of bundle templates. Businesses of different scales can leverage the robustness of the app, with small-to-medium businesses benefitting from increased customization to drive sales, while larger enterprises can use advanced themes and detailed custom texts to refine their marketing efforts. Unique to this app is its compatibility with upsell, side cart, and page builder apps, creating a cohesive buying experience that can be tailored across business modalities. Consider a startup launching its third product line; using Wide Bundles, they could offer discounts on combined purchases without overwhelming customers with variant complexities, thereby fostering a smoother purchase journey and potentially increasing cart size.

How Does Engines ‑ Discount Box Work?

Engines ‑ Discount Box by WebContrive brings versatility to the Shopify discount scene through a comprehensive suite of discount configurations. Emphasizing customization and increased AOV, the app enables a variety of discounted pricing strategies, including volume discounts, BOGO, and free gifts. The app's B2B/wholesale offers are a standout, supporting businesses in catering to a different market segment. Across the spectrum, from startups to large enterprises, Engines can be utilized to create compelling offers with scheduled discounts, upsell opportunities, and gift incentives. It is particularly adept at enhancing transactional value through tiered pricing strategies and promoting bulk purchasing behavior—essential for large-scale operations. Imagine an established retailer aiming to clear seasonal inventory; by using Engines, they can set up a scheduled BOGO offer, spurring an influx of purchases that benefits both customer value perception and inventory turnover.

How Much Does Wide Bundles ‑ Quantity Breaks Cost?

Efficiency in pricing is as essential as promotional effectiveness. Wide Bundles offers two main plans: a Basic Plan at $18/month and an Advanced Plan at $36/month. The Basic Plan includes unlimited offers and design customization, making it ideal for startups and small businesses looking to refine their promotional approach. The Advanced Plan extends its utility with additional themes and customization tools, positioning it towards growing businesses and enterprises needing greater differentiation in their bundle offerings. Neither option incurs additional fees, presenting a transparent cost structure for users.

How Much Does Engines ‑ Discount Box Cost?

Engines ‑ Discount Box sets its pricing with a range that accommodates small businesses to Shopify Plus merchants. The BASIC PLAN is priced at $19/month, the PRO PLAN at $39/month, the ADVANCED PLAN at $69/month, and the SHOPIFY PLUS at $99/month. Each tier builds upon the last, broadening features like upselling and manual orders, with the higher plans likely aiming to meet the complex demands of larger businesses and high-volume sellers. The transparent pricing approach allows users to match their needs accurately with the cost without extra charges.

Cost Analysis: Wide Bundles ‑ Quantity Breaks vs. Engines ‑ Discount Box

Upon comparing the pricing structures of both apps, it's evident that Wide Bundles ‑ Quantity Breaks presents a more streamlined, albeit limited, pricing portfolio, which stands as a cost-effective option for small to medium-sized businesses focused on volume discounting. In contrast, Engines ‑ Discount Box provides a tiered pricing model that may offer more scalable value for a diverse range of business models, especially those at enterprise levels looking for extensive discount modalities and Shopify Plus integration.

User Reviews & Customer Support Insights

Is Wide Bundles ‑ Quantity Breaks Good?

Gleaning from its impressive 4.9 star-rating across 757 reviews, Wide Bundles evidently satisfies many customers with its comprehensive bundle offerings and customization capacity. Users likely appreciate the ease with which the app integrates into their stores, facilitating an intuitive promotion setup. While details on customer support are scarce, the high rating suggests a positive reception, likely reflecting an effective support system.

Is Engines ‑ Discount Box Good?

With a solid 4.6 star-rating from 240 reviews, Engines ‑ Discount Box is also well-perceived in the Shopify community. Users may value the app for its wide-ranging discount functionalities and B2B offerings. The slightly lower rating, compared to Wide Bundles, may reflect a broader diversity in app uses and user expectations. Nonetheless, the positive rating indicates a generally satisfactory experience.

User Preference: Wide Bundles ‑ Quantity Breaks or Engines ‑ Discount Box?

Considering the higher rate of reviews for Wide Bundles, it might suggest a stronger or more active user base, possibly due to the app's appealing integration features or its more accessible pricing. The ratings indicate that users have had positive experiences with both; however, the nuance of user preference could be influenced by specific business needs and objectives.

Integration and Compatibility Comparison

Wide Bundles ‑ Quantity Breaks Integrations:

Wide Bundles integrates with GemPages, PageFly, and other upsell and side cart applications, suggesting a high level of compatibility for merchants using these services to enhance their store's functionality and aesthetic appeal.

Engines ‑ Discount Box Integrations:

Engines mentions Shopify POS integration, expanding its utility for businesses that span both online and physical retail landscapes.


In summary, Wide Bundles ‑ Quantity Breaks and Engines ‑ Discount Box each bring potent, unique, and customizable BOGO options to Shopify stores. Wide Bundles excels with its integration features and user-friendly customization, while Engines offers a rich, scalable discount environment ideal for varied operational sizes, especially those requiring Shopify POS compatibility. Strengths & Weaknesses: Wide Bundles' standout strength lies in its robust customization and integration capabilities, whereas Engines' comprehensive discount strategy versatility stands out. As for weaknesses, Wide Bundles offers fewer price plan options that might not satisfy all scales of operation needs, and Engines could improve by expanding its integrative offerings comparable to Wide Bundles'. Recommendations: Although both apps cater to the BOGO niche, Wide Bundles may suit businesses looking for an easy integrated solution, while Engines may be more appealing to those needing a wider range of discount strategies, especially at larger scales. Ultimately, the choice between the two may come down to specific business needs, the scale of operation, and the desired depth of customization sought in a BOGO promotion tool.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store's offering with Buy One, Get One (BOGO) deals, it's vital to have the tools that allow for seamless product customization and options. While BOGO apps focus on promotions, the SC Product Options app by Shop Circle goes a step further, providing in-depth product customization that can be an excellent complement to any promotion you run.

Key Features

SC Product Options (formerly known as Bold) offers an arsenal of tools to enrich your product pages:

  • Limitless customization: Introduce infinite variants and options.
  • Advanced conditional logic: Exhibit smart and related product choices.
  • Color swatches and variant images: Make it visually appealing and user-friendly.
  • Text boxes and file uploads: Cater to personalized customer requests.
  • Reduce returns: Offer exact customization to minimize unnecessary returns.

Why We Recommend SC Product Options

Selecting the right app to complement your BOGO deals and overall business strategy is crucial. Here’s why we stand behind SC Product Options:

  1. Enhance Product Value: By offering tailored options, you add intrinsic value to your products, which can work hand-in-hand with BOGO deals to provide customers more reasons to purchase.
  2. Upsell Opportunity: This tool can be the engine behind increased Average Order Values (AOV) by promoting complementary customized products alongside BOGO offers.
  3. High Compatibility: The app's compatibility with other Shopify services ensures a smooth operational flow within your store.
  4. Customer Satisfaction: Customization can lead to higher satisfaction as customers receive products tailored to their specific needs.

Pricing Structure

Whatever your store's size, there's a plan that fits:

  • Basic: For $14.99/month, unlock unlimited options and round-the-clock support.
  • Premium: At $39.99/month, you get everything from Basic plus upsell features and more advanced customization capabilities.
  • Developer: Experiment with the app for free on your dev store, and only start paying once you go live.

Merchant Feedback

A strong average rating of 4.7 stars garners trust, and feedback from merchants highlights the value SC Product Options adds — both to the store management process and the bottom line.


A BOGO deal attracts, but the ability to thoroughly personalize a product is what endears customers to your brand. Hence, integrating SC Product Options into your Shopify store could be the differentiator you need.

Ready to elevate your customers' shopping experience? Explore SC Product Options today and see how a simple integration can lead to meaningful outcomes for your store.