Shopify Buy One Get One (BOGO) Apps: BOGOS: Free gift & Buy X Get Y vs Wide Bundles ‑ Quantity Breaks

Table of Contents

  1. Introduction
  2. How Does BOGOS: Free gift & Buy X Get Y Work?
  3. How Does Wide Bundles ‑ Quantity Breaks Work?
  4. How Much Does BOGOS: Free gift & Buy X Get Y Cost?
  5. How much does Wide Bundles ‑ Quantity Breaks cost?
  6. Cost Analysis: BOGOS: Free gift & Buy X Get Y vs. Wide Bundles ‑ Quantity Breaks
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Did you know that promotions like BOGO can lead to an astounding 73% increase in sales volume? In the world of e-commerce, leveraging such sales strategies can be the difference between a thriving business and a stagnant one. BOGO apps have become a pivotal part of the Shopify ecosystem, enabling store owners to offer compelling deals that not only enhance customer experiences but also boost sales and revenue. Among the myriad of BOGO apps available, BOGOS: Free gift & Buy X Get Y and Wide Bundles ‑ Quantity Breaks have carved out their niches. Both offer a plethora of options to incentivize purchases, integrate fluidly with existing Shopify functionalities, and directly impact shopping experiences, making them essential tools for any strategic merchant.

How Does BOGOS: Free gift & Buy X Get Y Work?

With a focus on transformability, BOGOS: Free gift & Buy X Get Y by Secomapp presents an extensive suite of promotional tools. The concept is simple yet powerful: entice your customers with complementary offers — a method proven to boost sales. This app provides versatility through various gifting options, from straightforward BOGO deals to more complex buy X get Y scenarios. For every type of business, this flexibility is key. A small startup can harness 'auto add to cart' features, ensuring customers feel instantly rewarded, while larger entities might capitalize on the 'gift card' as a free giveaway, enhancing long-term customer loyalty and upscaling marketing campaigns. Each feature, from 'auto add to cart' to customizable BOGO offers, is designed to fit neatly within the unique ecosystem of your business, enhancing the sales process and customer engagement across the board. Imagine a scenario where you offer a free gift after a customer spends a certain amount. Such promotions can cultivate a sense of exclusivity and appreciation that encourages repeat business.

How Does Wide Bundles ‑ Quantity Breaks Work?

Wide Bundles ‑ Quantity Breaks, orchestrated by Mat De Sousa, takes a slightly different approach. Melding simplicity with efficiency, this app aids in increasing the average order value through quantity breaks and product bundling. The removal of variant selectors directly from the product widget simplifies the purchasing process, potentially amplifying conversion rates. For an emerging e-commerce site, the Basic Plan presents an opportunity to introduce quantity breaks without breaking the bank. More established operations may leverage the 'swatch colors' and 'badges' in the Advanced Plan for a tailored appearance that aligns with their brand identity. Imagine a scenario in which bundling products results in a surge of bulk purchases due to transparent cost savings—a win for both customer satisfaction and business revenue.

How Much Does BOGOS: Free gift & Buy X Get Y Cost?

Pricing is a crucial factor for any business considering an app addition. BOGOS: Free gift & Buy X Get Y offers structured tiers to accommodate businesses at various growth stages. The Basic plan at $29.99/month is a fit for smaller shops, while the Plus plan at $99.99/month caters to Shopify Plus merchants, providing advanced options without compromising cost-effectiveness. No hidden charges mean you can calculate your investment upfront, with each tier intended to suit a specific scale of operation—from startups to expansive enterprises.

How much does Wide Bundles ‑ Quantity Breaks cost?

In terms of affordability, Wide Bundles ‑ Quantity Breaks starts at $18/month for the Basic Plan, a compelling price point for businesses testing the waters with bulk offers. The Advanced Plan jumps to $36/month but enriches the user experience with engaging visual elements and themes. As with BOGOS, the transparent pricing model empowers businesses to forecast their monthly expenses accurately.

Cost Analysis: BOGOS: Free gift & Buy X Get Y vs. Wide Bundles ‑ Quantity Breaks

When juxtaposing BOGOS and Wide Bundles, consider not just the sticker price but also the value they bring to the table. Both apps offer tiered pricing, but Wide Bundles is the more cost-effective choice at entry-level. However, the extensive features and customizable options of BOGOS may warrant its higher price points for businesses looking for a comprehensive solution. It's worth noting any promotional offers or trial periods that could add additional value to these apps in the BOGO landscape.

User Reviews & Customer Support Insights

Is BOGOS: Free gift & Buy X Get Y good?

With an impressive 4.8-star rating from over 1500 reviews, BOGOS evidently meets a considerable degree of customer satisfaction. The app's wide range of customizable features likely contributes to this high rating, while its versatile promotional solutions appeal to a broad spectrum of businesses. Support wise, the app description emphasizes a ready-to-assist live chat team, hinting at a potentially formidable customer service infrastructure.

Is Wide Bundles ‑ Quantity Breaks good?

Touting a 4.9-star rating from a substantial base of around 757 reviews, Wide Bundles ‑ Quantity Breaks exemplifies user satisfaction. This sentiment could be attributed to its streamlined approach to bundling and the attributes that enhance conversion rates and average order value.

User Preference: BOGOS: Free gift & Buy X Get Y or Wide Bundles ‑ Quantity Breaks?

Though both apps boast stellar ratings, Wide Bundles slightly edges out with a higher score despite fewer reviews. This could imply a strong user preference, potentially reflecting the app's ease of use and effective bundling strategies. However, the significant number of BOGOS reviews denotes widespread usage and trust in its variety and customizability.

Integration and Compatibility Comparison

BOGOS: Free gift & Buy X Get Y Integrations:

BOGOS flaunts integrations with prominent platforms like Facebook Pixels and checkout systems that promise to amplify your marketing efforts and streamline transaction processes. These integrations speak to the app's compatibility with advanced Shopify functionalities, potentially extending the reach and efficiency of your promotions.

Wide Bundles ‑ Quantity Breaks Integrations:

Emphasizing utility, Wide Bundles integrates with apps such as PageFly and GemPages, enabling seamless design and upsell strategies within your store's framework. These integrations are indicative of its adaptability and the potential to create cohesive shopping experiences that complement your unique online storefront.


BOGOS: Free gift & Buy X Get Y and Wide Bundles ‑ Quantity Breaks both cater superbly to the BOGO strategy, each with their distinctive features and benefits. User sentiments lean positively for both, underscoring their effectiveness. Strengths & Weaknesses: BOGOS’s strengths lie in its customization and variety of promotional options, while Wide Bundles shines with its straightforward functionality and budget-friendly entry-point. On the flip side, BOGOS's higher cost might pose a barrier for smaller businesses, and while Wide Bundles is more accessible, it may lack the depth of customization some retailers require. Recommendations: Small to medium retailers may find Wide Bundles more suitable due to its simplicity and affordability, whereas businesses with a higher volume of transactions and a need for extensive promotional strategies might prefer the robust capabilities of BOGOS. Ultimately, when it comes to value, features, or user satisfaction in the BOGO category, your specific business needs will dictate the superior choice, keeping in mind that both apps offer valuable and effective enhancements to any Shopify store.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store's offering with Buy One, Get One (BOGO) deals, it's vital to have the tools that allow for seamless product customization and options. While BOGO apps focus on promotions, the SC Product Options app by Shop Circle goes a step further, providing in-depth product customization that can be an excellent complement to any promotion you run.

Key Features

SC Product Options (formerly known as Bold) offers an arsenal of tools to enrich your product pages:

  • Limitless customization: Introduce infinite variants and options.
  • Advanced conditional logic: Exhibit smart and related product choices.
  • Color swatches and variant images: Make it visually appealing and user-friendly.
  • Text boxes and file uploads: Cater to personalized customer requests.
  • Reduce returns: Offer exact customization to minimize unnecessary returns.

Why We Recommend SC Product Options

Selecting the right app to complement your BOGO deals and overall business strategy is crucial. Here’s why we stand behind SC Product Options:

  1. Enhance Product Value: By offering tailored options, you add intrinsic value to your products, which can work hand-in-hand with BOGO deals to provide customers more reasons to purchase.
  2. Upsell Opportunity: This tool can be the engine behind increased Average Order Values (AOV) by promoting complementary customized products alongside BOGO offers.
  3. High Compatibility: The app's compatibility with other Shopify services ensures a smooth operational flow within your store.
  4. Customer Satisfaction: Customization can lead to higher satisfaction as customers receive products tailored to their specific needs.

Pricing Structure

Whatever your store's size, there's a plan that fits:

  • Basic: For $14.99/month, unlock unlimited options and round-the-clock support.
  • Premium: At $39.99/month, you get everything from Basic plus upsell features and more advanced customization capabilities.
  • Developer: Experiment with the app for free on your dev store, and only start paying once you go live.

Merchant Feedback

A strong average rating of 4.7 stars garners trust, and feedback from merchants highlights the value SC Product Options adds — both to the store management process and the bottom line.


A BOGO deal attracts, but the ability to thoroughly personalize a product is what endears customers to your brand. Hence, integrating SC Product Options into your Shopify store could be the differentiator you need.

Ready to elevate your customers' shopping experience? Explore SC Product Options today and see how a simple integration can lead to meaningful outcomes for your store.