Shopify Buy One Get One (BOGO) Apps: BOGOS: Free gift & Buy X Get Y vs BOGO+ | Easy Free Gift Upsell

Table of Contents

  1. Introduction
  2. How Does BOGOS: Free gift & Buy X Get Y Work?
  3. How Does BOGO+ | Easy Free Gift Upsell Work?
  4. How Much Does BOGOS: Free gift & Buy X Get Y Cost?
  5. How Much Does BOGO+ | Easy Free Gift Upsell Cost?
  6. Cost Analysis: BOGOS: Free gift & Buy X Get Y vs. BOGO+ | Easy Free Gift Upsell
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


It's reported that a well-crafted Buy One Get One (BOGO) offer can increase transaction sizes by a remarkable 58%. In the competitive landscape of e-commerce, merchants continuously seek innovative strategies to heighten consumer engagement and drive sales. BOGO promotions are a linchpin in this endeavor, offering customers tangible value, which in turn fosters brand loyalty and repeat business. Shopify, a leading commerce platform, is home to several apps designed to streamline BOGO promotions, enhancing shopping experiences and boosting business growth. Two noteworthy contenders in this arena are "BOGOS: Free gift & Buy X Get Y" and "BOGO+ | Easy Free Gift Upsell." Both apps bring a plethora of BOGO strategies to the table, integrating flawlessly with Shopify to craft compelling offers that resonate with shoppers.

How Does BOGOS: Free gift & Buy X Get Y Work?

At its core, BOGOS: Free gift & Buy X Get Y by Secomapp is a versatile tool aimed at transforming shoppers into buyers. With a robust selection of offers including BOGO, buy x get y, and gift with purchase, the app caters to Shopify stores of all sizes. Its customizable nature allows for promotions that align perfectly with your brand aesthetic, while the live chat support ensures aid is always within reach. A standout feature is the “Auto add to cart” function, which automates the process of adding gifts to a customer's cart, cutting down on friction and enhancing user experience. Larger enterprises will find the gift card feature invaluable, as it provides an alternative gifting option during promotional periods. Imagine a scenario where an up-and-coming online store uses BOGOS to increase its average order value: a customer drawn in by a free gift offer ends up doubling their typical spend, keen to reach the required threshold.

How Does BOGO+ | Easy Free Gift Upsell Work?

BOGO+ | Easy Free Gift Upsell by WizzCommerce employs similar tactics to its counterpart, focusing on maximising order value through a blend of campaigns. It streamlines the offer configuration process with features like an easy setup pop-up and volume discount with quantity breaks. The app facilitates immediate campaign impact assessments, which is integral for small businesses keen on real-time offer optimization. The app’s customizable widgets are the cherry on top, granting merchants creative control over how offers are presented. Suppose a retailer uses the countdown timer to create urgency for a 'Buy 1 Get 1 half off' deal; this tactic not only incentivizes immediate action but could markedly increase sales volumes within a single campaign.

How Much Does BOGOS: Free gift & Buy X Get Y Cost?

In the realm of BOGO, cost-effectiveness is not just about the bottom line—it's about the value each app brings to a business. BOGOS presents four pricing tiers starting at $29.99/month for Basic Shopify stores and scaling up to $99.99/month for Shopify Plus stores. The plans are crafted to scale with business growth, with each tier unlocking an increased level of utility. No additional charges are cited, ensuring transparency. For a small business operating on a Basic Shopify plan, this model offers a tailored experience without the bells and whistles that larger entities may require.

How Much Does BOGO+ | Easy Free Gift Upsell Cost?

BOGO+ begins its pricing at a more accessible point of $9.85/month for Basic stores, making it a particularly appealing option for businesses navigating tighter budgets. Its tiered structure mirrors that of BOGOS, with the highest tier priced at $34.85/month for Advanced Shopify stores, and even offers a free version for development stores—a boon for developers testing the waters. Not only does BOGO+ make budgeting for promotions more manageable, but it also presents an affordable path to sophisticated campaign strategies, particularly for growing businesses.

Cost Analysis: BOGOS: Free gift & Buy X Get Y vs. BOGO+ | Easy Free Gift Upsell

When driven by a value-first mindset, BOGO+ appears to give businesses, especially startups, more flexibility with its lower entry price and a free option for development stores. In contrast, BOGOS's pricing suggests a focus on providing a premium experience to more established or larger businesses. Neither app currently boasts additional promotional offers, but their inherent structures lend themselves to different scales of operation within the BOGO spectrum.

User Reviews & Customer Support Insights

Is BOGOS: Free gift & Buy X Get Y Good?

A robust rating of 4.8 stars based on 1507 reviews indicates a strong approval from its users. Positive sentiments may stem from the diverse array of features and the dedicated customer support, which translates to a smooth user experience and potentially higher customer satisfaction.

Is BOGO+ | Easy Free Gift Upsell Good?

BOGO+ stakes its claim with a higher rating of 4.9 stars, albeit from 161 reviews. This suggests that while it has garnered less feedback, the response is overwhelmingly positive. Its hands-on customer support and perennially developing features may contribute to its appeal, along with an interface that caters to first-time campaign creators.

User Preference: BOGOS: Free gift & Buy X Get Y or BOGO+ | Easy Free Gift Upsell?

While both apps boast impressive ratings, BOGOS's extensive review pool suggests a longer tenure in the market with a possibly more diverse user base. In contrast, BOGO+ may be resonating deeply with a smaller, possibly more niche segment. These nuances are key when discerning which app aligns with a specific business's objectives and customer profile.

Integration and Compatibility Comparison

BOGOS: Free gift & Buy X Get Y Integrations:

BOGOS offers a range of integrations with tools like Facebook Pixels and Transcy, facilitating seamless marketing and language translation capabilities. For stores leveraging multiple platforms, such flexibility can be a critical differentiator.

BOGO+ | Easy Free Gift Upsell Integrations:

The data provided doesn’t list any specific integrations for BOGO+. However, its broader language support suggests an edge in catering to a multicultural, global audience.


BOGOS: Free gift & Buy X Get Y shines in its diversity of options and solid customer support network. In contrast, BOGO+ | Easy Free Gift Upsell is commendable for its accessibility, user-friendly interface, and proactive customer service. Through extensive user reviews, BOGOS demonstrates widespread acceptance, whereas BOGO+ has quickly established a foothold despite being newer to the scene. Integration-wise, BOGOS's versatility edges over BOGO+, which holds its ground with multilingual support. In terms of strengths, Secomapp's BOGOS stands out for its sheer variety and advanced options for larger stores, while WizzCommerce's BOGO+ is notable for its affordability and ease of access for smaller businesses. Both apps present compelling cases, and the decision will likely hinge on the specific needs of a Shopify store. For those prioritizing advanced features and scalability, BOGOS is the clear choice. In contrast, for newcomers to the e-commerce scene or businesses with limited budgets looking for a straightforward, effective solution, BOGO+ is an undeniable contender.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store's offering with Buy One, Get One (BOGO) deals, it's vital to have the tools that allow for seamless product customization and options. While BOGO apps focus on promotions, the SC Product Options app by Shop Circle goes a step further, providing in-depth product customization that can be an excellent complement to any promotion you run.

Key Features

SC Product Options (formerly known as Bold) offers an arsenal of tools to enrich your product pages:

  • Limitless customization: Introduce infinite variants and options.
  • Advanced conditional logic: Exhibit smart and related product choices.
  • Color swatches and variant images: Make it visually appealing and user-friendly.
  • Text boxes and file uploads: Cater to personalized customer requests.
  • Reduce returns: Offer exact customization to minimize unnecessary returns.

Why We Recommend SC Product Options

Selecting the right app to complement your BOGO deals and overall business strategy is crucial. Here’s why we stand behind SC Product Options:

  1. Enhance Product Value: By offering tailored options, you add intrinsic value to your products, which can work hand-in-hand with BOGO deals to provide customers more reasons to purchase.
  2. Upsell Opportunity: This tool can be the engine behind increased Average Order Values (AOV) by promoting complementary customized products alongside BOGO offers.
  3. High Compatibility: The app's compatibility with other Shopify services ensures a smooth operational flow within your store.
  4. Customer Satisfaction: Customization can lead to higher satisfaction as customers receive products tailored to their specific needs.

Pricing Structure

Whatever your store's size, there's a plan that fits:

  • Basic: For $14.99/month, unlock unlimited options and round-the-clock support.
  • Premium: At $39.99/month, you get everything from Basic plus upsell features and more advanced customization capabilities.
  • Developer: Experiment with the app for free on your dev store, and only start paying once you go live.

Merchant Feedback

A strong average rating of 4.7 stars garners trust, and feedback from merchants highlights the value SC Product Options adds — both to the store management process and the bottom line.


A BOGO deal attracts, but the ability to thoroughly personalize a product is what endears customers to your brand. Hence, integrating SC Product Options into your Shopify store could be the differentiator you need.

Ready to elevate your customers' shopping experience? Explore SC Product Options today and see how a simple integration can lead to meaningful outcomes for your store.