Shopify BOGO Apps Comparison: BOGOS: Free gift & Buy X Get Y vs. Gift Box | Free Gift Motivator

Table of Contents

  1. Introduction
  2. How Does BOGOS: Free gift & Buy X Get Y Work?
  3. How Does Gift Box | Free Gift Motivator Work?
  4. How Much Does BOGOS: Free gift & Buy X Get Y Cost?
  5. How Much Does Gift Box | Free Gift Motivator Cost?
  6. Cost Analysis: BOGOS: Free gift & Buy X Get Y vs. Gift Box | Free Gift Motivator
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Buy one, get one (BOGO) deals not only allure shoppers with a perception of bonus value but can also significantly enhance the inventory movement for retailers. In the digital storefront world, BOGO apps have become the architects behind numerous successful promotions. Among these, "BOGOS: Free gift & Buy X Get Y" and "Gift Box | Free Gift Motivator" are noteworthy for their adaptability and effectiveness. Their implementation within Shopify stores showcases how smart marketing efforts can leverage ecommerce technology to drive sales and customer satisfaction.

How Does BOGOS: Free gift & Buy X Get Y Work?

BOGOS: Free gift & Buy X Get Y by Secomapp is designed to capitalize on the psychology of freebies to boost transactions. With customizable offers such as BOGO, buy x get y, and numerous others, the app integrates smoothly, promoting an increase in average order value. Features such as auto-adding gifts to carts and gift card promotions make it a robust option for businesses of varying sizes, from nascent startups to sprawling enterprises. A business might, for instance, see a surge in orders by initiating an offer where purchasing a signature product results in an automatic gift addition to the cart.

How Does Gift Box | Free Gift Motivator Work?

Conversely, Digismoothie's Gift Box | Free Gift Motivator shines with its user-friendly setup and personalized gift rules. The app streamlines the process of gifting, allowing shoppers to select gifts based on set conditions, such as spending a certain amount. It even ensures the compatibility of these gifts with other discounts, thus reinforcing the appeal to savvy shoppers.

How Much Does BOGOS: Free gift & Buy X Get Y Cost?

In terms of investment, BOGOS: Free gift & Buy X Get Y adopts a tiered approach, offering Basic to Plus plans ranging from $29.99 to $99.99 a month, each scaling up in features to accommodate the growing needs of Shopify merchants at different stages.

How Much Does Gift Box | Free Gift Motivator Cost?

On the other hand, Gift Box | Free Gift Motivator adopts a similar structure but starts at $19.99, proceeding up to $199.99 per month for the Shopify Plus level, with an initial discount for the first three months. Additionally, a no-cost option exists for development stores looking to test the waters.

Cost Analysis: BOGOS: Free gift & Buy X Get Y vs. Gift Box | Free Gift Motivator

When comparing the two, Gift Box | Free Gift Motivator presents a more affordable entry point with its temporary 50% discount for early adopters. However, the discerning Shopify merchant will weigh these costs against the feature set and scaling potential inherent in each app's pricing tiers.

User Reviews & Customer Support Insights

Is BOGOS: Free gift & Buy X Get Y Good?

A formidable 4.8-star rating across 1507 reviews suggests a high level of satisfaction with the BOGOS app. The repetition of positive feedback points to a correlation between the wide array of customizable features and customer contentment. Live chat support is frequently applauded for its responsiveness and impact on user experience.

Is Gift Box | Free Gift Motivator Good?

Gift Box | Free Gift Motivator enjoys a slightly higher rating of 4.9 stars, yet with fewer reviews at 157. This disparity could hint at a profound appreciation of the app's intuitive interface and effective promotion of sales, albeit from a smaller user base.

User Preference: BOGOS: Free gift & Buy X Get Y or Gift Box | Free Gift Motivator?

While BOGOS boasts a larger pool of feedback, the near-perfect rating of Gift Box suggests an exceptionally high user satisfaction rate. These metrics may reflect the apps' alignment with different business needs and preferences, dictated by factors like desired customization levels and ease of use.

Integration and Compatibility Comparison

BOGOS: Free gift & Buy X Get Y Integrations:

BOGOS offers integrations with a suite of tools such as Facebook Pixels and Headless - Hydrogen, enhancing its utility for those who rely on these platforms for managing their ecommerce ecosystems.

Gift Box | Free Gift Motivator Integrations:

Gift Box, though more limited in its integrations, connects efficiently with apps like Currency Converter, emphasizing a seamless experience for stores that deal with international customers.


The comparison between BOGOS: Free gift & Buy X Get Y and Gift Box | Free Gift Motivator reveals each app's commitment to enriching the Shopify shopping experience through strategic gifting. While customer reviews lean slightly in favor of Gift Box, the higher user base and integration options of BOGOS cannot be overlooked. Strengths & Weaknesses: BOGOS shines with expansive customizability and a wide integration network. However, its pricing may be prohibitive for small establishments. Conversely, Gift Box offers undeniable value and simplicity, though it may lack the extensive customization options provided by BOGOS. Recommendations: For shops requiring intricate customizable options, BOGOS may be preferable. Meanwhile, businesses seeking uncomplicated solutions paired with cost savings may find Gift Box to be an attractive alternative. Yet, for those who value a balance between functionality and price, the right choice might hinge on the trial use and firsthand assessment of each app's offerings.

Still Searching for the Right Fit?

When it comes to enhancing your Shopify store's offering with Buy One, Get One (BOGO) deals, it's vital to have the tools that allow for seamless product customization and options. While BOGO apps focus on promotions, the SC Product Options app by Shop Circle goes a step further, providing in-depth product customization that can be an excellent complement to any promotion you run.

Key Features

SC Product Options (formerly known as Bold) offers an arsenal of tools to enrich your product pages:

  • Limitless customization: Introduce infinite variants and options.
  • Advanced conditional logic: Exhibit smart and related product choices.
  • Color swatches and variant images: Make it visually appealing and user-friendly.
  • Text boxes and file uploads: Cater to personalized customer requests.
  • Reduce returns: Offer exact customization to minimize unnecessary returns.

Why We Recommend SC Product Options

Selecting the right app to complement your BOGO deals and overall business strategy is crucial. Here’s why we stand behind SC Product Options:

  1. Enhance Product Value: By offering tailored options, you add intrinsic value to your products, which can work hand-in-hand with BOGO deals to provide customers more reasons to purchase.
  2. Upsell Opportunity: This tool can be the engine behind increased Average Order Values (AOV) by promoting complementary customized products alongside BOGO offers.
  3. High Compatibility: The app's compatibility with other Shopify services ensures a smooth operational flow within your store.
  4. Customer Satisfaction: Customization can lead to higher satisfaction as customers receive products tailored to their specific needs.

Pricing Structure

Whatever your store's size, there's a plan that fits:

  • Basic: For $14.99/month, unlock unlimited options and round-the-clock support.
  • Premium: At $39.99/month, you get everything from Basic plus upsell features and more advanced customization capabilities.
  • Developer: Experiment with the app for free on your dev store, and only start paying once you go live.

Merchant Feedback

A strong average rating of 4.7 stars garners trust, and feedback from merchants highlights the value SC Product Options adds — both to the store management process and the bottom line.


A BOGO deal attracts, but the ability to thoroughly personalize a product is what endears customers to your brand. Hence, integrating SC Product Options into your Shopify store could be the differentiator you need.

Ready to elevate your customers' shopping experience? Explore SC Product Options today and see how a simple integration can lead to meaningful outcomes for your store.