Ecommerce upselling is possibly the easiest way to increase your store’s sales…

With virtually no extra work.

Just look at these stats:

  • Upselling increases revenue by 10-30% on average.
  • 70-95% of revenue comes from upsells and renewals on average (for companies who offer them).
  • Upsells are 68% more affordable than acquiring a new customer.

Today, I’m going to show you exactly how to use product upselling to increase your sales by at least 10% almost overnight. Let’s dive in!

What is Ecommerce Upselling?

Upselling is basically the act of offering your customers a better (more costly) thing when they add a product to their cart or reach the checkout page (i.e. “Upselling” them to buy more and increase your average order value).

Here’s a visual:

Ecommerce upselling

When somebody clicks on a sack of coffee, you can update or “upsell” them to a bigger sack of coffee for just $3 more. That’s a pure upsell.

What is Ecommerce Upselling?

It’s a very similar cousin to eCommerce upselling. It has the same goal — increase average order value — but it does so by selling an additional, usually complementary, product. Like this:

Ecommerce upselling

Instead of upgrading to a bigger or better version of the same product, you’re now adding an additional product (coffee filters) to the cart.


Here’s how they compare:

Ecommerce upselling

So, why would you want to do such a thing? Let’s talk about it.


  • Leads
  • Profits
  • Revenue
  • Average Order Value per customer
  • Customer Lifetime Value

Optimizing Your Upsell and Cross-Sell Opportunities In Shopify

Now that you know all of the benefits you can reap by partaking in upselling and cross-selling, how can you optimize the way your business does it?

Automate it. 😁

Manual sales processes can make for lost opportunities, especially when it comes to inexperienced or new salespeople. hat’s because manually entering your upsell and cross-sell items makes it impossible to scale and gives you no insight into your customer’s browsing behavior (meaning you can’t serve personalized recommendations).

Here are a few ways to optimize your Shopify store for Upselling & Cross-selling techniques

We’re ready to help 🤗

Collaborate with our exceptional Shopify developers to set your business up and running like never before.

We are able to help you build a custom strategy to create upsells in your Shopify store utilizing our team of IN-HOUSE experts. With that said, why don’t you take a walk through our Upselling setup services.