“Mobile Commerce is the next big thing.”
Many of you, I know, would lift your eyebrows. Maybe you figured mobile commerce wasn't a big deal. It's just a fad that's going to be missed or substituted by another soon.
But believe me, it is NOT so.
By leaps and bounds, the mobile commerce domain is increasing. The industry is booming to such a degree that it is almost difficult for anyone to outshine the industry without worrying about the future of mobile commerce.
Consumers prefer Shopping Apps
37% of consumers prefer in-app shopping
23 % of consumers prefer mobile sites
40 % of consumers are indifferent
Who is driving M-Commerce?
Millennials, Moms & Multicultural, I’d say.
The world of eCommerce is growing day by day. The advanced techniques have brought the e-commerce market to the next level. In consumer needs, attitudes, and shopping habits, there has been a constant shift. This has made the rivalry all-time strong. You must keep up with the latest trends to keep up with the meteoric speed of e-commerce. Businesses should evaluate and change all emerging technology and developments in a timely manner in order to keep ahead of the competition.
Today we will address the trends in e-commerce that are on the rise in 2020 and will enable you to advance your e-commerce brand.
Let’s dive in!
1.Shopping via Mobile Apps
It's no secret that customers use their mobile devices for online transactions. We have already addressed how the global e-commerce market share is dominated by m-commerce. But the way that people use those devices for shopping is evolving.
In 2019, 57% of US consumers used a mobile retail app to learn more about a product.
Half of the US shoppers preferred a smartphone app to shop in place of using an Internet browser. For Shopify store merchants, this is a game-changer.
Yeah, you clearly need to have a website that is mobile-friendly. But a mobile-optimized e-commerce site is no longer sufficient to succeed in this room. 2020 will become the year of applications for mobile shopping.
Shopify merchants have well understood this pattern and are keen to embrace this. And anything in between everyone has unlocked the fastest route to target mobile users, so they’re building apps for their eCommerce stores.
Mobile commerce is highly dependent on apps. You need to have an app in 2020 to remain competitive. Creating one now places you on the edge of the group of early adopters. But if you don't haste, you are out of competition and trail back.
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2. High Speed Mobile Apps & Websites
Consumers tend to be fickle and they hate to wait. True customer experience adds value. Be careful about this. If you don't have fast-loading mobile apps and websites, you lose to your competitors.
If your page takes more than 3 seconds to load, confront abandonment from about 40% of users.
According to several industry surveys, fast-loading mobile apps increase user experience, while apps that load slowly can kill your conversions.
3. Faster checkouts that convert
Always put more emphasis on building a faster checkout because it allows for faster engagement and drives conversions. For your websites and mobile apps, insist on creating a single-click checkout, adding a buy now button, or ensuring UPI payments. All of them add to captivating buying experience and result in more sales.
Build faster checkouts on your store. They encourage faster selling.
4. Smart navigation & search
The more intuitive is your navigation, bigger chances are there for your buyers to shop from you. Ensure you have the most simplest and easiest navigation and search functionality on your mobile apps and websites. Add autocomplete features to product pages. Your search becomes seamless.
This makes finding a product easy and fast, and increases selling faster.
5. Buyers buy with social apps
Social commerce means selling to users directly on social channels like Facebook, Twitter, and Instagram. With Instagram making waves with its Shop, selling has become quite interesting and lucrative.
According to studies, 51% of millennials look social media channels to make any purchase.
The social commerce is booming and becoming more phenomenal in the coming years, for sure.
6. AI, AR and VR
Immersive shopping experience you can offer using AI technologies and more sophisticated one like Augmented Reality (AR) and Virtual Reality (VR).
We already have AI-powered smart shopping assistants that make searching products quite fun and personalized. Getting real-time tactile experience of product search like that of in-store is possible with VR and AR technologies. When you have this flexibility, you know how effectively it contributes to conversion goals.
7. Chats bots for real-time feed
AI-powered chat bots make shopping more thrilling when your customers need instant answer to their queries. And probably, you cannot find more interesting way to offer satisfying customer services and bring conversions rather than chatbots.
By providing real-time responses, you resolve queries, help make data-driven decisions, and influence your buyers to shop.
8. Omnichannel commerce
Omnichannel strategies means increasing customer outreach wherever are they. With a cross-platform application that flexibly works across different devices, you give your customers shop from anywhere they want. By implementing omnichannel commerce, you can allow your buyers to order online, pick from store, or get it delivered right at their doorsteps. This strategies simply redefine customer experience and drive more interests for online shopping.
9. The Power of Voice Search
AI-powered voice assistants are no longer nascent in the digital world. They are shaping how eCommerce should be in the coming years.
Voice search is turning out to be an efficient and dynamic medium of shopping online when someone is on the go. The best part this technology accompanies elderly populations, people with poor vision, and illiterate populations the better way, adding to an estimated growth of $40 billion by 2022.
10. Mobile Image Recognition Technology
Shopping will be faster than Formula One Racing when your customers will leverage the power of mobile image recognition technology in the coming years. By using the native applications like camera within mobile devices, customers will be redirected to the page based on the images captured. It will be easier and faster for everyone to shine through eCommerce.
Mobile is going to reshape our commerce domain and bringing about more sales.
To know more about the best practices for Shopify Merchants, deep insights into Shopify Services & Support, you can refer to the blog section.