It's well known that a proportion of reviews posted online are not honest to goodness. A few advertising organizations admit to writing and posting positive reviews for clients, and a few freelance writers have proposed that they are paid to write positive reviews. Numerous businesses have too claimed that unfairly negative reviews have been posted by their competitors.

Online review sites claim that they do everything they can to weed out fake reviews. For illustration, they:

  • encourage reviewers to utilize their genuine names and photos when posting
  • are more likely to filter out a review in case it is the only one posted by a reviewer
  • use algorithms (numerical equations) to channel out suspicious reviews (e.g. those that are excessively positive or negative, or a huge group of reviews posted for a business over a short period).

In case you suspect a fake review, report it to the site concerned.


One of the most excellent things about online reviews is that every customer can express their opinion and be listened to. But a few argue that usually moreover their worst aspect, as customers may express ignorant or highly subjective viewpoints.

And clients who have themselves been unreasonable to have at times posted blistering reviews that fail to specify their own behavior.

The most perfect way to counter reviews that you just think are ignorant or preposterous is to adjust them with reviews from a broader group of individuals. Keep in mind, most buyers prefer to read 5 to 10 reviews before making a purchasing choice.


Some critics have pointed out that review sites offer only reviews that clients select to post, which may not incorporate the most excellent businesses in a particular category.

Moreover, site rankings are ordinarily calculated utilizing only the scores awarded by reviewers, frequently drawn from very few reviews. This will lead to strange results, such as a middle-of-the-road coffee shop being positioned higher than a fine dining restaurant. For this reason, critics argue that such rankings are often deluding, which review sites are of exceptionally restricted use to customers seeking out for a suggestion.

Your business is most likely to attain an appropriate presence and ranking in the event that it has a sensible number of positive reviews, so encourage these in case you can.

Review sites utilize complicated numerical equations to try to distinguish and expel reviews that they regard as suspiciously positive or negative (and so likely to have been posted by business owners or their competitors).


Similar equations are sometimes utilized to choose how reviews are requested on a page, or without a doubt whether a review that hasn't been erased shows up at all (for reasons that aren't clear, reviews sometimes just 'disappear'). And reviews by those who post frequently are usually given more prominence and weight than those from infrequent blurbs.

A few business owners have complained that sites have unfairly filtered out positive reviews posted by genuine customers, and placed negative reviews higher on the page than positive reviews. Both practices can affect readers' opinions of a business.

In case you are feeling that a review has been unfairly filtered or ordered on your page, you can contact the site concerned.


Stories have begun to rise from more than one country of customers pressuring business owners to provide motivations (e.g. room overhauls, free dinners) in return for the client not posting a negative review. A few business owners have also claimed that certain sites have pressured them to commit to paid advertising in return for the site removing negative reviews, or putting positive reviews higher on their page.


Research shows that negative online reviews can diminish the likelihood of a customer using your business, especially in case there are no other reviews to provide balance. The most perfect way to handle negative reviews is to be proactive in overseeing them.