Can I Connect Shopify to Wix? The Ultimate Guide to Integrating Your Online Store

Table of Contents

  1. Introduction
  2. The Possibility of Connecting Shopify to Wix
  3. How to Connect Shopify with Your Wix Site
  4. Maximizing the Shopify-Wix Integration
  5. Conclusion
  6. FAQ

In today's fast-paced digital marketplace, business owners constantly seek more efficient, responsive, and user-friendly ways to run their online stores. Among the numerous queries that frequently arise, one that has gained attention is: "Can I connect Shopify to Wix?" This question reveals a desire to blend the robust e-commerce functionality of Shopify with the customizable and visually appealing design capabilities of Wix. This blog post aims to address this query in detail, guiding you through the possibility, process, and best practices of integrating Shopify with a Wix website.


Imagine leveraging the best of both worlds – the unparalleled e-commerce prowess of Shopify with the design flexibility and ease of use offered by Wix. This combination could empower entrepreneurs, especially those in the retail sector, to create compelling online presences that not only attract customers but also offer a seamless shopping experience. Given the current trend towards enhancing e-commerce platforms to meet evolving consumer expectations, the question of integrating Shopify with Wix has never been more pertinent.

This post will serve as a definitive guide to understanding how you can connect Shopify to your Wix website, the benefits and limitations of such an integration, and how to make the most out of this combination. By the end of this read, you'll have a comprehensive understanding of how to effectively utilize Shopify's e-commerce capabilities within your Wix-designed site, ensuring your online store is both attractive and efficient.

The Possibility of Connecting Shopify to Wix

Understanding the Basics

At its core, Shopify is a powerful e-commerce platform designed for anyone to set up an online store and sell their products, while Wix is a popular website builder that allows users to create stunning websites through a simple drag-and-drop interface. Both platforms have their unique strengths – Shopify excels in offering an extensive set of e-commerce tools and features, whereas Wix is known for its ease of use and design flexibility.

Can They Be Integrated?

The short answer is yes, Shopify can be integrated into a Wix website. However, it's essential to note that this integration isn't about merging the platforms into one but rather about using Shopify's "Buy Button" or creating custom links on your Wix site that lead to your Shopify store.

How to Connect Shopify with Your Wix Site

Using the Shopify Buy Button

The Shopify Buy Button allows you to embed customizable buttons on your Wix website, linking directly to your Shopify products or collections. Here's how to do it:

  1. Generate the Buy Button in Shopify: In your Shopify dashboard, create a Buy Button for the product or collection you want to feature on your Wix site. Shopify will generate a code snippet for this button.
  2. Embed the Code in Wix: Access the backend of your Wix website, find the section where you'd like the Buy Button to appear, and embed the code snippet.

Creating Custom Links

Alternatively, you can create custom links or buttons on your Wix site that direct visitors to your Shopify store. This method involves simply adding URL links to your Shopify store or specific products within the text, images, or buttons on your Wix site.

Maximizing the Shopify-Wix Integration

While integrating Shopify into your Wix website offers numerous benefits, such as leveraging Shopify's secure checkout process and extensive e-commerce tools, it's crucial to optimize this integration for a seamless user experience. Here are some tips:

  • Ensure Brand Consistency: Maintain consistent branding across your Wix site and Shopify store to provide a cohesive experience for visitors.
  • Optimize for Mobile: Given the significant volume of online shopping done via mobile devices, ensure both your Wix site and Shopify store are mobile-friendly.
  • Simplify Navigation: Make it easy for users to navigate from your Wix site to your Shopify store and back, ensuring a smooth transition between the two platforms.


Integrating Shopify with your Wix website opens up a world of possibilities for enhancing your online store's functionality and design. By following the steps outlined in this guide and employing the strategies for maximizing the integration, you can create an online retail presence that not only attracts customers but also offers them a straightforward and enjoyable shopping experience.

Leveraging the strengths of both Shopify and Wix, you can ensure your online store stands out in the competitive digital marketplace. Whether you're just starting or looking to upgrade your existing online store, this integration provides the tools and flexibility necessary to achieve your business goals.


Q: Will integrating Shopify with Wix affect my website's loading speed? A: Embedding Shopify's Buy Button or using custom links should not significantly affect your website's loading speed. However, always optimize images and content for web use to ensure optimal performance.

Q: Can I manage my Shopify store directly from my Wix dashboard? A: No, you'll need to manage your Shopify store from the Shopify dashboard. The integration allows for product display and sales on your Wix site but does not merge the platforms' backends.

Q: Is it possible to use Shopify Payments with my Wix site? A: When customers make a purchase through the Shopify Buy Button on your Wix site, they will use Shopify's checkout system, which includes Shopify Payments if you have it set up.

Q: Can I track my sales and analytics through Wix if I integrate with Shopify? A: You'll need to use Shopify's analytics for transactions made through the Shopify Buy Button. However, for overall website traffic and interactions, you can use Wix's analytics tools.