About Carnivore Club

Carnivore Club is essentially a wine of the month club for meat. They offer a new-to-Oz subscription service in which a charcuterie box filled with 4-6 handcrafted types of meat lobs is on your doorstep each month. Carnivore Club is about "satisfying your inner carnivore" by discovering excellent cured meats and the story of their creators.

Carnivore Club

Challenge

Carnivore Clubs’ team understands the importance of content, as can be seen by their decision to work with HulkApps in the first place, but they were curious to learn exactly how much specific content details affect the bottom line. As their most robust Subscription Funnel content initiative at the time, it made sense for the Carnivore Club team first to figure out how much their Subscription Funnels are increasing their conversion rate.

Challenge

Solution

When the Carnivore Club team first learned of HulkApps new A/B Testing and Optimisation, they were excited to give it a try. Due to their internal culture of robust experimentation, they quickly got our team to begin building out a test to see how different variations of Subscription Funnels affect their conversion rates. Our team set up their test to measure how Subscription Funnels tied to actual customer behavior performed compared to more general Subscription Funnels when they appear on the Subscription page.

Once the test achieved significance, our team dissected the segments' results to uncover more valuable insights (such as whether Variation A performed better than Variation B, or vice-versa). This deeper dive led to the HulkApps team discovering that the more detailed Subscription Funnels increase conversion rates for first-time and repeat loyal customers. Still, they also increase the average order value within both segments.

Our team then replicated the content-based tests on their homepage to increase visibility and learn if the page location of the CTA's would change the results. The conclusion was the same, and the Carnivore Club team now knew how we optimized their site for a higher conversion rate and average order value within two of their key segments.

Solution

What they say:

Carnivore Club

Carnivore Club

"We're delighted with Hulk's A/B Testing & Optimization service because it's clearly for the Shopify merchants like us and supports use cases that are not usually a focus for other testing platforms. Better understanding customer behavior is one of our key initiatives, so it makes it a great solution for us!"

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